{"id":4025,"date":"2020-04-17T11:35:00","date_gmt":"2020-04-17T11:35:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2518579"},"modified":"2020-04-17T11:35:00","modified_gmt":"2020-04-17T11:35:00","slug":"report-sony-scaling-back-initial-ps5-production-numbers","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/","title":{"rendered":"Report: Sony scaling back initial PS5 production numbers"},"content":{"rendered":"<h2>Price, promotion issues behind million-plus unit reduction.<\/h2>\n<section class=\"post-meta\"><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/02\/ps500-800x450.jpg\" alt=\"Report: Sony scaling back initial PS5 production numbers\" \/><\/section>\n<section class=\"post-meta\">\n<p>A new report suggests Sony may be cutting back on initial shipments of the upcoming PlayStation 5. That&#8217;s in part because initial demand for the system may be limited by a higher asking price and by the COVID-19 pandemic&#8217;s global impact on consumer spending.<\/p>\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-04-16\/sony-is-said-to-plan-limited-playstation-5-output-in-first-year\">Bloomberg<\/a>&nbsp;cites unnamed &#8220;people familiar with the matter&#8221; in reporting that Sony will only produce 5 to 6 million PS5 units by the time its fiscal year ends in March 2021. That would be down from 7.5 million PS4 units produced in a similar timeframe following that system&#8217;s late 2013 launch. That PS4 launch included&nbsp;<a href=\"https:\/\/arstechnica.com\/gaming\/2013\/11\/dont-read-too-much-into-the-ps4s-million-day-one-sales\/\">a million units sold in its very first day<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/arstechnica.com\/gaming\/2014\/04\/still-going-strong-sony-sells-more-than-7-million-playstation-4s\/\">over 7 million sold to consumers<\/a>&nbsp;by early April 2014.<\/p>\n<p>Sony may expect to sell fewer PS5 units initially in part because of a higher-than-normal expected price for its next console. Developers working on PS5 software expect the system to launch for between $499 and $549, according to Bloomberg, driven by&nbsp;<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-02-14\/sony-is-struggling-with-playstation-5-price-due-to-costly-parts\">more expensive components<\/a>&nbsp;such as high-speed SSD storage. Some analysts feel the system may launch at a lower, loss-leading price of $450, though, which would be a bit closer to the PS4&#8217;s $399 launch offering.<\/p>\n<p>Sony may expect to sell fewer PS5 units initially in part because of a higher-than-normal expected price for its next console. Developers working on PS5 software expect the system to launch for between $499 and $549, according to Bloomberg, driven by&nbsp;<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-02-14\/sony-is-struggling-with-playstation-5-price-due-to-costly-parts\">more expensive components<\/a>&nbsp;such as high-speed SSD storage. Some analysts feel the system may launch at a lower, loss-leading price of $450, though, which would be a bit closer to the PS4&#8217;s $399 launch offering.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pullbox sidebar story-sidebar right\">\n<div class=\"story-sidebar-part\">\n<div class=\"story-sidebar-part-content\">\n<h3>FURTHER READING<\/h3>\n<p><a class=\"recommendation-further-reading\" href=\"https:\/\/arstechnica.com\/gaming\/2020\/02\/is-the-us-market-ready-to-embrace-a-500-game-console\/\">Is the US market ready to embrace a $500 game console?<\/a><\/div>\n<\/div>\n<\/div>\n<p>All of those suspected PS5 prices would be on the high end for console launches in terms of nominal dollars, historically. But a $500 PS5 would be&nbsp;<a href=\"https:\/\/arstechnica.com\/gaming\/2020\/02\/is-the-us-market-ready-to-embrace-a-500-game-console\/\">well within the normal range once you adjust for inflation<\/a>. Still, as the coronavirus continues to wreak havoc on the global economy, many consumers may find themselves with less disposable income to spend on luxuries like brand-new game consoles. And the PS5 will also face internal competition from the cheaper PS4 and PS4 Pro, which will also have much larger and more established libraries when the PS5 launches.<\/p>\n<p>&nbsp;<\/p>\n<p>Bloomberg&#8217;s sources say the coronavirus pandemic has not affected Sony&#8217;s production capacity for the PS5, echoing&nbsp;<a href=\"https:\/\/www.gamesradar.com\/sony-warns-of-risks-of-delays-for-upcoming-ps4-and-ps5-games-due-to-covid-19\/\">Sony&#8217;s own statements on the matter<\/a>. But the coronavirus has reportedly impacted Sony&#8217;s promotional rollout for the system, canceling a public press conference that would have unveiled the release date and price.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pullbox sidebar story-sidebar right\">\n<div class=\"story-sidebar-part\">\n<div class=\"story-sidebar-part-content\">\n<h3>FURTHER READING<\/h3>\n<p><a class=\"recommendation-further-reading\" href=\"https:\/\/arstechnica.com\/gaming\/2020\/03\/sony-promises-ps5-will-load-content-100x-faster-than-ps4\/\">Sony details PS5&rsquo;s fast SSD, variable clock rates, 3D audio tech [Updated]<\/a><\/div>\n<\/div>\n<\/div>\n<p>Last month, Sony detailed the PS5&#8217;s specs in&nbsp;<a href=\"https:\/\/arstechnica.com\/gaming\/2020\/03\/sony-promises-ps5-will-load-content-100x-faster-than-ps4\/\">an awkward livestreamed press conference<\/a>&nbsp;that largely didn&#8217;t match the public expectations for more consumer-focused general information. Sony also&nbsp;<a href=\"https:\/\/arstechnica.com\/gaming\/2020\/04\/playstation-5s-dualsense-controller-two-toned-design-more-haptic-feedback\/\">recently unveiled the PS5 controller design<\/a>, a move Bloomberg said was designed to pre-empt potential leaks from development partners in the know.<\/p>\n<div id=\"bx-campaign-1063227\" class=\"bxc bx-base bx-custom bx-active-step-1 bx-ally   bx-campaign-1063227  bx-brand-7301 bx-width-full bx-type-agilityzone  bx-has-close-x-1  bx-impress\" aria-hidden=\"false\" aria-labelledby=\"bx-campaign-ally-title-1063227\">\n<div class=\"bx-slab\">\n<div class=\"bx-align\">\n<div id=\"bx-creative-1063227\" class=\"bx-creative bx-creative-1063227\">\n<div class=\"bx-wrap\">\n<div id=\"bx-step-1063227-1\" class=\"bx-step bx-step-1 bx-active-step bx-step-zIS2zSt bx-step-1063227-1 bx-tail-placement-hidden\" data-close-placement=\"\">\n<form id=\"bx-form-1063227-step-1\" tabindex=\"0\" action=\"https:\/\/api.bounceexchange.com\/capture\/submit\" method=\"post\" aria-labelledby=\"bx-campaign-ally-title-1063227\">\n<p>&nbsp;<\/p>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.gamesradar.com\/sony-warns-of-risks-of-delays-for-upcoming-ps4-and-ps5-games-due-to-covid-19\/\" target=\"_blank\">https:\/\/www.gamesradar.com\/sony-warns-of-risks-of-delays-for-upcoming-ps4-and-ps5-games-due-to-covid-19\/<\/a><br \/><b>Contact Information:<\/b><br \/>KYLE ORLAND <\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>KYLE ORLAND <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Price, promotion issues behind million-plus unit reduction. A new report suggests Sony may be cutting back on initial shipments of the upcoming PlayStation 5. That&rsquo;s in part because initial demand for the system may be limited by a higher asking price and by the COVID-19 pandemic&rsquo;s global impact on consumer spending. Bloomberg&nbsp;cites unnamed &ldquo;people familiar &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers-2\/\">Continue reading <span>Report: Sony scaling back initial PS5 production numbers<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: Sony scaling back initial PS5 production numbers - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: Sony scaling back initial PS5 production numbers - Business\" \/>\n<meta property=\"og:description\" content=\"Price, promotion issues behind million-plus unit reduction. A new report suggests Sony may be cutting back on initial shipments of the upcoming PlayStation 5. That&rsquo;s in part because initial demand for the system may be limited by a higher asking price and by the COVID-19 pandemic&rsquo;s global impact on consumer spending. Bloomberg&nbsp;cites unnamed &ldquo;people familiar &hellip; Continue reading Report: Sony scaling back initial PS5 production numbers Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T11:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/02\/ps500-800x450.jpg\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/\",\"name\":\"Report: Sony scaling back initial PS5 production numbers - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/02\/ps500-800x450.jpg\",\"datePublished\":\"2020-04-17T11:35:00+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/70b05bacee6cf8a877350412fae25e20\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/#primaryimage\",\"url\":\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/02\/ps500-800x450.jpg\",\"contentUrl\":\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/02\/ps500-800x450.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Report: Sony scaling back initial PS5 production numbers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/70b05bacee6cf8a877350412fae25e20\",\"name\":\"Bilal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01d05f3f41cc0f9ca88d2011a983bb3f2e83e3e92e3532188bf201df38d2aea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01d05f3f41cc0f9ca88d2011a983bb3f2e83e3e92e3532188bf201df38d2aea8?s=96&d=mm&r=g\",\"caption\":\"Bilal\"},\"sameAs\":[\"https:\/\/icrowdnewswire.com\/fc\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/bilal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Report: Sony scaling back initial PS5 production numbers - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2020\/04\/17\/report-sony-scaling-back-initial-ps5-production-numbers\/","og_locale":"en_US","og_type":"article","og_title":"Report: Sony scaling back initial PS5 production numbers - Business","og_description":"Price, promotion issues behind million-plus unit reduction. A new report suggests Sony may be cutting back on initial shipments of the upcoming PlayStation 5. That&rsquo;s in part because initial demand for the system may be limited by a higher asking price and by the COVID-19 pandemic&rsquo;s global impact on consumer spending. 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