{"id":37895,"date":"2020-07-04T01:42:00","date_gmt":"2020-07-04T01:42:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2635511"},"modified":"2020-07-04T01:42:00","modified_gmt":"2020-07-04T01:42:00","slug":"oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/","title":{"rendered":"OnePlus\u2019 Carl Pei explains why the Nord is more than a OnePlus X successor"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/07\/4126-logo-1-210.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<ul>\n<li><strong>OnePlus co-founder Carl Pei has elaborated on differences between the OnePlus X and Nord.<\/strong><\/li>\n<li><strong>The executive says it is hoping to reach a wider audience this time.<\/strong><\/li>\n<li><strong>Pei also claimed that the company wasn&rsquo;t happy with mid-range chips before now.<\/strong><\/li>\n<\/ul>\n<p>The&nbsp;<a href=\"https:\/\/www.androidauthority.com\/oneplus-nord-1132010\/\">OnePlus Nord<\/a>&nbsp;is the first mid-range phone from the company since 2015&rsquo;s&nbsp;<a href=\"https:\/\/www.androidauthority.com\/oneplus-x-review-656309\/\">OnePlus X<\/a>, and a lot has changed since then. OnePlus flagships have&nbsp;<a href=\"https:\/\/www.androidauthority.com\/oneplus-phones-prices-change-1102026\/\">gradually increased in price<\/a>, multi-camera setups are commonplace, and&nbsp;<a href=\"https:\/\/www.androidauthority.com\/best-5g-phones-926740\/\">5G<\/a>&nbsp;is now available in many countries.<\/p>\n<p>Another thing that has changed is the firm&rsquo;s approach to making mid-range phones. In an&nbsp;<a href=\"https:\/\/www.androidauthority.com\/oneplus-nord-interview-carl-pei-1134650\/\">interview with&nbsp;<em>Android Authority<\/em><\/a>, OnePlus co-founder Carl Pei revealed how things are different this time around.<\/p>\n<p>Pei explained&nbsp;that the OnePlus X was influenced by the&nbsp;<a href=\"https:\/\/www.androidauthority.com\/oneplus-one-2019-revisit-976552\/\">OnePlus One<\/a>&nbsp;and OnePlus 2. More specifically, the OnePlus co-founder said the notorious&nbsp;<a href=\"https:\/\/www.androidauthority.com\/oneplus-ces-2019-941485\/\">invite system<\/a>&nbsp;resulted in the first two flagships gaining a tech enthusiast fanbase that wanted the latest specs.<\/p>\n<p>The OnePlus executive explained:<\/p>\n<blockquote>\n<p>Now we&rsquo;re able to serve a lot more customers when we go down to a mid-range price. It&rsquo;s not just the tech enthusiasts, it&rsquo;s also a whole host of other consumers that earlier weren&rsquo;t able to afford our products.<\/p>\n<p>If [OnePlus] X was an experimental phone the OnePlus Nord is our concentrated effort to target more consumers through a more affordable price point, but that doesn&rsquo;t mean that the product is going to be boring. We have interesting things coming out in terms of the product and the accessories.<\/p>\n<\/blockquote>\n<div class=\"post_content_intcont center\">\n<div id=\"custom_html-5\" class=\"widget_text widget clearfix\">\n<div class=\"textwidget custom-html-widget\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>Pei also pointed to hardware as a factor that&rsquo;s changed, as they&rsquo;re using a mid-range Qualcomm&nbsp;<a href=\"https:\/\/www.androidauthority.com\/qualcomm-snapdragon-765-specs-1059745\/\">Snapdragon 765G<\/a>&nbsp;processor as opposed to an&nbsp;<a href=\"https:\/\/www.androidauthority.com\/best-2019-flagship-phones-in-2020-1112945\/\">older flagship<\/a>&nbsp;chip like the OnePlus X. The executive said they &ldquo;didn&rsquo;t feel like there was a good time in the market before this where a mid-range chipset delivered this type of experience until now.&rdquo;<\/p>\n<p>It&rsquo;s interesting but not surprising to see the firm foregoing last year&rsquo;s flagship silicon then, but this is likely due to price considerations. Update commitments could also have been a factor when it comes to skipping older flagship power, as older chipsets aren&rsquo;t supported as long as newer SoCs.<\/p>\n<p>It&rsquo;s also noteworthy that Pei says they weren&rsquo;t happy with mid-range processors until now. Sure, mid-range phones generally lack the power of flagship handsets, but we&rsquo;ve seen loads of cheaper phones that still offer good performance. Nevertheless, we&rsquo;ve found in&nbsp;<a href=\"https:\/\/www.androidauthority.com\/snapdragon-765g-vs-snapdragon-865-1112843\/\">our own testing<\/a>&nbsp;that the Snapdragon 765G is a capable performer with a near-flagship feature set.<\/p>\n<p>In any event, OnePlus is clearly hoping to attract a wider audience than just tech-savvy people. But will they be able to please both the average consumer and enthusiasts? You can read Pei&rsquo;s comments on that tricky balancing act in the longer interview linked above.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.androidauthority.com\/oneplus-x-oneplus-nord-1134716\/\" target=\"_blank\">https:\/\/www.androidauthority.com\/oneplus-x-oneplus-nord-1134716\/<\/a><br \/><b>Contact Information:<\/b><br \/>Hadlee Simons<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Hadlee Simons\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/07\/4126-logo-1-210.png\" alt=\"\">OnePlus co-founder Carl Pei has elaborated on differences between the OnePlus X and Nord. The executive says it is hoping to reach a wider audience this time. Pei also claimed that the company wasn&rsquo;t happy with mid-range chips before now. The&nbsp;OnePlus Nord&nbsp;is the first mid-range phone from the company since 2015&rsquo;s&nbsp;OnePlus X, and a lot &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/03\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/\">Continue reading <span>OnePlus&rsquo; Carl Pei explains why the Nord is more than a OnePlus X successor<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-37895","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OnePlus\u2019 Carl Pei explains why the Nord is more than a OnePlus X successor - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OnePlus\u2019 Carl Pei explains why the Nord is more than a OnePlus X successor - Business\" \/>\n<meta property=\"og:description\" content=\"OnePlus co-founder Carl Pei has elaborated on differences between the OnePlus X and Nord. The executive says it is hoping to reach a wider audience this time. Pei also claimed that the company wasn&rsquo;t happy with mid-range chips before now. The&nbsp;OnePlus Nord&nbsp;is the first mid-range phone from the company since 2015&rsquo;s&nbsp;OnePlus X, and a lot &hellip; Continue reading OnePlus&rsquo; Carl Pei explains why the Nord is more than a OnePlus X successor Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-04T01:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/07\/4126-logo-1-210.png\" \/>\n<meta name=\"author\" content=\"Waqas Awan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Waqas Awan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/\",\"name\":\"OnePlus\u2019 Carl Pei explains why the Nord is more than a OnePlus X successor - 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The&nbsp;OnePlus Nord&nbsp;is the first mid-range phone from the company since 2015&rsquo;s&nbsp;OnePlus X, and a lot &hellip; Continue reading OnePlus&rsquo; Carl Pei explains why the Nord is more than a OnePlus X successor Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/","og_site_name":"Business","article_published_time":"2020-07-04T01:42:00+00:00","og_image":[{"url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/07\/4126-logo-1-210.png","type":"","width":"","height":""}],"author":"Waqas Awan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Waqas Awan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/","url":"http:\/\/ipsnews.net\/business\/2020\/07\/04\/oneplus-carl-pei-explains-why-the-nord-is-more-than-a-oneplus-x-successor\/","name":"OnePlus\u2019 Carl Pei explains why the Nord is more than a OnePlus X successor - 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