{"id":37446,"date":"2020-07-03T14:25:00","date_gmt":"2020-07-03T14:25:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2633614"},"modified":"2020-07-03T14:25:00","modified_gmt":"2020-07-03T14:25:00","slug":"with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/","title":{"rendered":"With Edge, Microsoft\u2019s forced Windows updates just sank to a new low"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<p class=\"c-entry-summary p-dek\">It undermines Microsoft&rsquo;s own argument that automatic updates are critical<\/p>\n<p class=\"c-entry-summary p-dek\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/R0qiSAgr5D46xD_2eMtQu5gOGVg=\/0x0:2040x1360\/1200x800\/filters:focal(857x517:1183x843)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/67011754\/acastro_200207_3900_Edge_0001.0.0.jpg\" width=\"719\" height=\"479\" \/><\/p>\n<p id=\"TABYOy\">If I told you that my entire computer screen just got taken over by a new app that I&rsquo;d&nbsp;<em>never installed or asked for<\/em>&nbsp;&mdash; it just magically appeared on my desktop, my taskbar, and preempted my next website launch &mdash; you&rsquo;d probably tell me to run a virus scanner and stay away from shady websites, no?<\/p>\n<p id=\"I6nP1r\">But the insanely intrusive app I&rsquo;m talking about isn&rsquo;t a piece of ransomware. It&rsquo;s Microsoft&rsquo;s new&nbsp;<a href=\"https:\/\/www.theverge.com\/2020\/1\/15\/21066767\/microsoft-edge-chromium-new-browser-windows-mac-download-os\">Chromium Edge browser<\/a>, which the company is now force-feeding users via an automatic update to Windows.<\/p>\n<p id=\"pYYdux\">Seriously, when I restarted my Windows 10 desktop this week, an app I&rsquo;d never asked for:<\/p>\n<ol>\n<li id=\"uRzmTO\">Immediately launched itself<\/li>\n<li id=\"6V3dhA\">Tried to convince me to migrate away from Chrome, giving me no discernible way to click away or say no<\/li>\n<li id=\"iubcoe\">Pinned itself to my desktop and taskbar<\/li>\n<\/ol>\n<p>&nbsp; &nbsp; 4.Ignored my previous browser preference by asking me &mdash; the next time I launched a website &mdash; whether I was sure I wanted to use Chrome instead of Microsoft&rsquo;s oh-so-humble recommendation.<\/p>\n<p><a href=\"https:\/\/twitter.com\/TaranVH?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1278758217074405377%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial\">https:\/\/twitter.com\/TaranVH?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1278758217074405377%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial<\/a><\/p>\n<p id=\"Tlw9dP\">Did I mention that, as of this update, you can&rsquo;t uninstall Edge anymore?<\/p>\n<p id=\"qg88BY\">It all immediately made me think: what would&nbsp;<a href=\"https:\/\/www.theverge.com\/2018\/9\/6\/17827042\/antitrust-1990s-microsoft-google-aol-monopoly-lawsuits-history\">the antitrust enforcers of the &lsquo;90s<\/a>, who punished Microsoft for bundling Internet Explorer with Windows, think about this modern abuse of Microsoft&rsquo;s platform?<\/p>\n<p><a href=\"https:\/\/twitter.com\/icze4r\/status\/1277654094795149312?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277660016103710721%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial\">https:\/\/twitter.com\/icze4r\/status\/1277654094795149312?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277660016103710721%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/im2blame4?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277931163017981953%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial\">https:\/\/twitter.com\/im2blame4?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277931163017981953%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial<\/a><\/p>\n<p id=\"h2jRLP\">But mostly, I&rsquo;m surprised Microsoft would shoot itself in the foot by stooping so low, using tactics I&rsquo;ve only ever seen from purveyors of adware, spyware, and ransomware. I installed this copy of Windows with a disk I purchased, by the way. Maybe I&rsquo;m old-fashioned, but I like to think I still own my desktop and get to decide what I put there.<\/p>\n<p id=\"nOI7ra\">That&rsquo;s&nbsp;<em>especially<\/em>&nbsp;true of owners of Windows 7 and Windows 8, I imagine, who are also receiving unwanted gift copies of the new Edge right now:<a href=\"https:\/\/twitter.com\/DjUchuu?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277892411994386433%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial\">https:\/\/twitter.com\/DjUchuu?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277892411994386433%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial<\/a><\/p>\n<p>And I&rsquo;m not surprised that some angry Windows users are already railing against the fact that this came as part of a forced Windows update, which Microsoft has&nbsp;<a href=\"https:\/\/www.cnet.com\/news\/microsoft-windows-10-forced-updates-auto-restarts-are-the-worst\/\">already had a damn hard time justifying<\/a>&nbsp;without invading people&rsquo;s desktops as well. It&rsquo;s going to be harder to buy the argument that forced updates are necessary for security when they&rsquo;re pulling double-duty as an intrusive marketing tool.<\/p>\n<p><a href=\"https:\/\/twitter.com\/paperichie?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277804596610707456%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial\">https:\/\/twitter.com\/paperichie?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1277804596610707456%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/totccast?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1278029730378326026%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial\">https:\/\/twitter.com\/totccast?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1278029730378326026%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.theverge.com%2F21310611%2Fmicrosoft-edge-browser-forced-update-chromium-editorial<\/a><\/p>\n<p id=\"2MTeb9\">Heck, we can&rsquo;t even get Americans&nbsp;<a href=\"https:\/\/www.theverge.com\/21303553\/face-mask-coronavirus-cdc-etiquette-public\">to wear life-saving masks in public<\/a>&nbsp;right now.<\/p>\n<p id=\"oZo7RU\">Microsoft isn&rsquo;t trying to hide most of this, by the way: it lays out the so-called &ldquo;First Run Experience&rdquo; in&nbsp;<a href=\"https:\/\/support.microsoft.com\/en-us\/help\/4559309\/update-for-the-new-microsoft-edge-for-windows-10-version-1803-to-2004\">this update changelog<\/a>. So I figured I&rsquo;d see if the company might say more. Here is a list of questions I sent Microsoft, which the company declined to substantively answer on the record or on background:<\/p>\n<ul>\n<li id=\"ZQbzdy\">What was the goal and reasoning here?<\/li>\n<li id=\"k1TAka\">Why does Microsoft feel that this is appropriate?<\/li>\n<li id=\"wHCtey\">Was it a success, and if so, by what metric?<\/li>\n<li id=\"yc6KO8\">What does&nbsp;<a href=\"https:\/\/www.theverge.com\/2018\/1\/24\/16927056\/microsoft-windows-10-data-collection-viewer-privacy\">Microsoft&rsquo;s telemetry<\/a>&nbsp;show users are doing in response to being confronted with Edge pins, desktop icons, auto-launch, and reset default apps?<\/li>\n<li id=\"wLgyiq\">Would Microsoft do this again?<\/li>\n<li id=\"t6JiEj\">Will Microsoft stop this now, and\/or change anything about this update?<\/li>\n<li id=\"pqOren\">What is Microsoft&rsquo;s philosophy on&nbsp;<a href=\"https:\/\/www.theverge.com\/tldr\/2019\/7\/3\/20681538\/user-inyerface-terrible-modern-web-design-app-forms-fields\">dark pattern software design<\/a>?<\/li>\n<\/ul>\n<p id=\"51338L\">The only justifications the company could provide me are that,&nbsp;<em>technically<\/em>, the new Edge is replacing the old Edge that already comes with Windows 10; Microsoft wants you to use the best, most secure version of its browser; and you can still say no &mdash; though in this case, a &ldquo;no&rdquo; involves force-closing Edge, reaffirming your default browser choice, and having to spend a minute deleting unwanted junk on your desktop.<\/p>\n<figure class=\"e-image\"><span class=\"e-image__inner\"><span class=\"e-image__image \" data-original=\"https:\/\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/20064996\/windows_10_wants_me_to_use_edge.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/CoiDHgYy0lSRAnnwSf-M6cBS_d4=\/0x0:803x568\/1200x0\/filters:focal(0x0:803x568):no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/20064996\/windows_10_wants_me_to_use_edge.jpg\" alt=\"\" width=\"665\" height=\"470\" data-upload-width=\"803\" \/><\/span><\/span><figcaption><em>Time to reaffirm the browser choice I already made years ago.<\/em><\/figcaption><\/figure>\n<p id=\"xmLi52\">Here&rsquo;s one more question: Microsoft, do you think this behavior makes Windows users actually&nbsp;<em>want&nbsp;<\/em>to try Edge?<\/p>\n<div class=\"c-float-right\">\n<aside id=\"RcC4oB\"><q>THROWING AWAY POTENTIAL GOODWILL<\/q><\/aside>\n<\/div>\n<p id=\"K2ivya\">Because if I&rsquo;m being honest, after the initial shock wore off, I found Edge easy enough to ignore. The experience mostly just left a bad taste in my mouth.<\/p>\n<p id=\"LMjpcE\">Before, I had actually been interested in this new Chromium-based version of Edge! I had been planning to check it out. I&rsquo;ve been toying with Firefox and Opera for weeks now, considering a potential migration away from Chrome.<\/p>\n<p id=\"g5BijF\">Now &mdash; as a user, not a journalist &mdash; I can&rsquo;t help but feel like I should ignore Edge on principle. And if there&rsquo;s a sizable fraction of users who feel the same, somebody inside Microsoft is facepalming hard right about now.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"bpUANf\">&nbsp;<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.theverge.com\/2020\/1\/15\/21066767\/microsoft-edge-chromium-new-browser-windows-mac-download-os\" target=\"_blank\">https:\/\/www.theverge.com\/2020\/1\/15\/21066767\/microsoft-edge-chromium-new-browser-windows-mac-download-os<\/a><br \/><b>Contact Information:<\/b><br \/> Sean Hollister<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Sean Hollister<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" alt=\"\">It undermines Microsoft&rsquo;s own argument that automatic updates are critical If I told you that my entire computer screen just got taken over by a new app that I&rsquo;d&nbsp;never installed or asked for&nbsp;&mdash; it just magically appeared on my desktop, my taskbar, and preempted my next website launch &mdash; you&rsquo;d probably tell me to run &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/\">Continue reading <span>With Edge, Microsoft&rsquo;s forced Windows updates just sank to a new low<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-37446","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With Edge, Microsoft\u2019s forced Windows updates just sank to a new low - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Edge, Microsoft\u2019s forced Windows updates just sank to a new low - Business\" \/>\n<meta property=\"og:description\" content=\"It undermines Microsoft&rsquo;s own argument that automatic updates are critical If I told you that my entire computer screen just got taken over by a new app that I&rsquo;d&nbsp;never installed or asked for&nbsp;&mdash; it just magically appeared on my desktop, my taskbar, and preempted my next website launch &mdash; you&rsquo;d probably tell me to run &hellip; Continue reading With Edge, Microsoft&rsquo;s forced Windows updates just sank to a new low Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-03T14:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/07\/03\/with-edge-microsofts-forced-windows-updates-just-sank-to-a-new-low\/\",\"name\":\"With Edge, Microsoft\u2019s forced Windows updates just sank to a new low - 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