{"id":251772,"date":"2026-10-07T18:56:38","date_gmt":"2026-10-07T18:56:38","guid":{"rendered":"https:\/\/evertise.net\/?p=137528"},"modified":"2026-10-07T18:56:38","modified_gmt":"2026-10-07T18:56:38","slug":"loyalty-points-not-tax-dollars-a-private-sector-fix-reaches-the-white-house","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2026\/10\/07\/loyalty-points-not-tax-dollars-a-private-sector-fix-reaches-the-white-house\/","title":{"rendered":"Loyalty points, Not Tax Dollars: A private-sector Fix Reaches The White House"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">\n<p data-pm-slice=\"1 1 []\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-137529 aligncenter\" src=\"https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-09-22-at-2.37.36-PM.jpeg\" alt=\"\" width=\"1067\" height=\"1490\" srcset=\"https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-09-22-at-2.37.36-PM.jpeg 1320w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-09-22-at-2.37.36-PM-215x300.jpeg 215w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-09-22-at-2.37.36-PM-733x1024.jpeg 733w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-09-22-at-2.37.36-PM-768x1073.jpeg 768w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-09-22-at-2.37.36-PM-1100x1536.jpeg 1100w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">\n<p data-pm-slice=\"1 1 []\"><strong>October 7, 2026 <\/strong>GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>) founder Claudio Bono is presenting the White House with a straightforward proposition: America can house people experiencing homelessness and recover enormous public value at the same time.<\/p>\n<p>Bono\u2019s estimate is simple. Over a decade, slashing roughly $100 billion a year in duplicated programs, untracked spending, and waste \u2014 while unlocking unused airline miles, hotel points, and credit-card rewards that now expire for no public purpose \u2014 can put a trillion dollars back on the nation\u2019s books.<\/p>\n<p>The same architecture, he argues, can close the street-homelessness crisis in three years without asking taxpayers for a new appropriation.<\/p>\n<blockquote>\n<p>\u201cA trillion saved and a crisis solved is not a slogan. It is a ledger,\u201d Bono said. \u201cUnused loyalty value expires every year. Public dollars get spent twice on the same person. If we stop both, we get roofs and a smaller deficit.\u201d<\/p>\n<\/blockquote>\n<p>The model does not ask families to \u201cpay\u201d out of pocket. It asks airlines, hotel companies, corporations, and individual rewards holders to donate miles and points they often never use.<\/p>\n<p>GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>) converts those gifts \u2014 plus cash donations \u2014 into booked nights, transportation, and coordinated support. A gift that would otherwise sit unused becomes a door that locks.<\/p>\n<p>Bono serves as Managing Director of The Cupertino Hotel and The Grand Hotel Sunnyvale for De Anza Properties and as President of the Cupertino Chamber of Commerce.<\/p>\n<p>Through GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>), a California 501(c)(3) nonprofit (EIN 99-2925258), he is advancing a three-year framework built on private-sector capacity first.<\/p>\n<h2>How the Plan Works<\/h2>\n<p>The proposal centers on <strong>Triage Welcome Centers<\/strong>: one coordinated front door for intake, screening, food, showers, clothing, grooming, coaching, job and vocational support, and a clear next step.<\/p>\n<p>Hotels are reserved for people who have been screened and prepared. Individuals who need specialized mental-health or substance-use care are referred to professional partners \u2014 not placed in a guest room and hoped for the best.<\/p>\n<p>A shared intake and case-management system is designed so participating nonprofits, healthcare providers, and hospitality partners work from one record.<\/p>\n<p>The goal is to stop paying multiple organizations to intake the same person, and to answer four questions every time a dollar or a point is used:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Who received help?<\/strong><\/li>\n<li><strong>What was provided?<\/strong><\/li>\n<li><strong>How long did it last?<\/strong><\/li>\n<li><strong>What happened next?<\/strong><\/li>\n<\/ul>\n<blockquote>\n<p>\u201cIf you cannot trace the dollar \u2014 or the mile \u2014 to a roof, you did not help anyone,\u201d Bono said. \u201cScreen, prepare, place, treat, and track.\u201d<\/p>\n<\/blockquote>\n<h2>Loyalty Value and IRS Code 170<\/h2>\n<p>GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>) already demonstrated the donation channel at small scale through United Airlines\u2019 MileagePlus Miles on a Mission program, raising <strong>510,405 miles against a 500,000-mile goal<\/strong>.<\/p>\n<p>The organization now seeks to expand that approach across additional airlines, hotel companies, loyalty programs, corporations, and individual rewards holders.<\/p>\n<p>Bono is also calling for an update to <strong>Section 170 of the Internal Revenue Code<\/strong> so qualifying corporate donations of airline miles and hotel loyalty points can receive charitable-deduction treatment based on fair market value.<\/p>\n<p>The change is meant to bring the unused loyalty economy into the same charitable framework that already encourages other gifts of property \u2014 turning value that now expires into shelter, travel for staff and clients, and measurable outcomes.<\/p>\n<p>He presents that reform, together with tighter tracking of existing homelessness spending, as a deficit-reduction tool for the current administration: <strong>less duplication, less fraud, more private participation, and no new tax.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-137531 \" src=\"https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-scaled.jpg\" alt=\"\" width=\"839\" height=\"1491\" srcset=\"https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-scaled.jpg 1440w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-169x300.jpg 169w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-576x1024.jpg 576w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-768x1365.jpg 768w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-864x1536.jpg 864w, https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/702c9663-e80e-48a0-b7a9-2a75abe8932b-1152x2048.jpg 1152w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>From the State Level to the White House<\/h2>\n<p>Engagement follows three years of outreach in California that, Bono says, did not produce the engagement the plan required.<\/p>\n<p>His focus now is the private and corporate sector partners who can implement Welcome Centers, shared data, hotel placement, and loyalty conversion at national scale.<\/p>\n<p>GiveARoof.org (<a href=\"https:\/\/scale.givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/scale.givearoof.org\/<\/a>) does not propose replacing government agencies, hospitals, or existing nonprofits.<\/p>\n<p>It proposes connecting them \u2014 hospitality capacity, donated rewards, clinical referrals, and case management \u2014 to results the public can see.<\/p>\n<blockquote>\n<p>\u201cThree years. That is the clock,\u201d Bono said. \u201cNo new taxes. No new appropriations. Unused points should become roofs. Public dollars should stop circling the same intake desk. Do both, and you can save a trillion and solve a crisis.\u201d<\/p>\n<\/blockquote>\n<h2>Building a National Partnership<\/h2>\n<p>The organization continues to seek partnerships with businesses, nonprofits, healthcare organizations, hospitality companies, and policymakers.<\/p>\n<p>GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>) presents the model as a private-sector contribution to a national response, not a partisan initiative.<\/p>\n<blockquote>\n<p>\u201cThe time for roofs is now,\u201d Bono said.<\/p>\n<\/blockquote>\n<p>More information is available at <a href=\"http:\/\/www.givearoof.org\/\"  rel=\"noopener\"><strong>www.givearoof.org<\/strong><\/a>.<\/p>\n<h2>About GiveARoof.org<\/h2>\n<p>GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>) is a 501(c)(3) nonprofit founded April 30, 2024, in Cupertino, California, by hospitality executive Claudio Bono.<\/p>\n<p>The organization converts donated airline miles, hotel points, and gifts into shelter, and advocates a three-year model of Welcome Centers, shared intake, healthcare referrals, temporary hotel placement, IRS Code 170 modernization for qualifying loyalty donations, and measurable outcomes \u2014 without new taxes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-137530\" src=\"https:\/\/evertise.net\/wp-content\/uploads\/2026\/10\/download.png\" alt=\"\" width=\"271\" height=\"242\" \/><\/p>\n<h2>Media Contact<\/h2>\n<p><strong>Claudio Bono<\/strong><br \/>\nManaging Director, The Cupertino Hotel &amp; The Grand Hotel Sunnyvale (De Anza Properties)<br \/>\nFounder &amp; CEO, GiveARoof.org (<a href=\"https:\/\/givearoof.org\/\" data-rich-text-autolink=\"\"  rel=\"noopener\">https:\/\/givearoof.org\/<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>October 7, 2026 GiveARoof.org (https:\/\/givearoof.org\/) founder Claudio Bono is presenting the White House with a straightforward proposition: America can house people experiencing homelessness and recover enormous public value at the same time. Bono\u2019s estimate is simple. Over a decade, slashing roughly $100 billion a year in duplicated programs, untracked spending, and waste \u2014 while unlocking [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2026\/10\/07\/loyalty-points-not-tax-dollars-a-private-sector-fix-reaches-the-white-house\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[718,1494,719,720,155,721,385,391,57,717,613,722,20,386,723,724,387,388,112],"tags":[],"class_list":["post-251772","post","type-post","status-publish","format-standard","hentry","category-afp","category-ann","category-ca","category-evertise-internal","category-featured","category-goinvest","category-gomedia","category-internal","category-ips","category-maple-media","category-mobiritz","category-newsramp","category-press-release","category-qm","category-rwa","category-rwe","category-si","category-vm","category-vnn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loyalty points, Not Tax Dollars: A private-sector Fix Reaches The White House - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2026\/10\/07\/loyalty-points-not-tax-dollars-a-private-sector-fix-reaches-the-white-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty points, Not Tax Dollars: A private-sector Fix Reaches The White House - Business\" \/>\n<meta property=\"og:description\" content=\"October 7, 2026 GiveARoof.org (https:\/\/givearoof.org\/) founder Claudio Bono is presenting the White House with a straightforward proposition: America can house people experiencing homelessness and recover enormous public value at the same time. 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