{"id":248515,"date":"2026-07-24T18:41:45","date_gmt":"2026-07-24T18:41:45","guid":{"rendered":"https:\/\/evertise.net\/?p=135512"},"modified":"2026-07-24T18:41:45","modified_gmt":"2026-07-24T18:41:45","slug":"1em-opens-in-prahran-offering-doctorled-emsculpt-neo-emsella-and-shapescale-3d-body-composition-scanning","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2026\/07\/24\/1em-opens-in-prahran-offering-doctorled-emsculpt-neo-emsella-and-shapescale-3d-body-composition-scanning\/","title":{"rendered":"1EM Opens in Prahran, Offering DoctorLed EMSCULPT NEO, EMSELLA and ShapeScale 3D Body Composition Scanning"},"content":{"rendered":"

The new Prahran clinic combines medical oversight, EMSCULPT NEO, EMSELLA,\u00a0<\/span><\/i><\/p>\n

ShapeScale 3D body composition scanning and an interactive patient education platform to offer a more transparent, objective and clinically grounded alternative to hype-driven wellness marketing.<\/span><\/i><\/p>\n

MELBOURNE, Australia –<\/b> 1EM<\/b>, a new doctor-led clinic focused on body composition, muscle stimulation and pelvic floor technology, has opened in Prahran, Melbourne, operating within a boutique Medical Centre: <\/span>Next Practice Prahran<\/b>.<\/span><\/p>\n

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Led by <\/span>Dr Emir Ashour<\/b>, Medical Lead of 1EM, the clinic has been created to offer patients a more measured and medically supervised environment for non-surgical wellness technologies, including <\/span>EMSCULPT NEO<\/b>, <\/span>EMSELLA<\/b> and <\/span>ShapeScale 3D body composition scanning<\/b>.<\/span><\/p>\n

Dr Emir typically focuses on emergency medicine, but has long pursued body composition, pelvic floor technology and non-surgical wellness as a professional passion outside his usual clinical work. He has worked with these technologies and treatment models in both the United States and Australia, bringing that experience into the development of 1EM.<\/span><\/p>\n

Located inside <\/span>Next Practice Medical Centre at 100 Greville Street, Prahran<\/b>, 1EM has been designed for people seeking a discreet, premium and clinically grounded experience that moves away from exaggerated wellness claims, unrealistic body ideals and vague promises \u2014 and toward clearer education, objective measurement and appropriate treatment planning.<\/span><\/p>\n

\u201cAs a long-time member of private wellness spaces like Saint Haven, I have seen how seriously Melburnians are beginning to prioritise and invest in their health, longevity and body confidence,\u201d said Dr Emir, Medical Lead of 1EM.<\/b> \u201cThat is a good thing. But if people are going to invest seriously in themselves, they deserve more than polished marketing and perfect lighting. They deserve honest advice, objective tracking and medical accountability.\u201d<\/span><\/p>\n

A defining part of the 1EM model is that eligible patients receive a thorough medical history and assessment before proceeding with treatment planning. <\/span>This assessment is combined with the patient\u2019s ShapeScale scan results to generate a personalised treatment plan based on both their medical history and objective body composition data.<\/b><\/p>\n

Rather than offering a generic treatment schedule, 1EM uses this combined clinical and measurement-based approach to recommend where treatment is most appropriate, where expectations should be adjusted, and whether a patient\u2019s money may be better spent on a different treatment area or a different approach entirely.<\/span><\/p>\n

This reflects the clinic\u2019s emphasis on hyper-transparency: <\/span>treatment recommendations are not based on a standard sales script, but on the patient\u2019s goals, medical context, scan data, suitability and realistic likelihood of benefit.<\/b><\/p>\n

1EM was developed over a full year, with attention given to the clinic model, patient education pathway, assessment process, treatment planning and follow-up structure. The result is a service designed not simply around access to advanced technology, but around how patients are assessed, educated, guided and reviewed.<\/span><\/p>\n

A key part of the 1EM model is transparency before treatment commitment. Eligible patients receive a <\/span>complimentary initial session<\/b> so they can experience the treatment before committing to a treatment plan. Patients must be able to tolerate a full initial session to be eligible to proceed, and payment is only collected from the second visit. This approach allows patients to better understand the experience before making a financial commitment. Suitability and eligibility criteria apply.<\/span><\/p>\n

1EM also places a strong emphasis on honest candidacy assessment. Patients are openly advised whether they can reasonably expect to be suitable candidates for treatment, and direct access to Dr Emir is available for 1EM patients and clients.<\/span><\/p>\n

1EM offers <\/span>EMSCULPT NEO<\/b>, a non-surgical technology that combines high-intensity electromagnetic muscle stimulation with radiofrequency. The treatment is used to support muscle stimulation and body composition goals in selected patients, with treatment planning guided by consultation and clinical review.<\/span><\/p>\n