{"id":241040,"date":"2026-01-20T18:40:11","date_gmt":"2026-01-20T18:40:11","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=162457"},"modified":"2026-01-20T18:40:11","modified_gmt":"2026-01-20T18:40:11","slug":"dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/","title":{"rendered":"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-162458\" src=\"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp\" alt=\"\" width=\"832\" height=\"532\" srcset=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp 832w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce-300x192.webp 300w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce-782x500.webp 782w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce-768x491.webp 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Performance rarely collapses because people forget how to do their jobs. More often, it erodes when pressure changes how they relate to themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><b>Dr. Natalie Callis<\/b><span style=\"font-weight: 400;\">, inconsistent execution and leadership strain do not originate from gaps in skill or strategy. They begin much earlier, at the level of identity. When sustained demand destabilizes self-authority, even highly capable leaders struggle to execute with clarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This perspective sits at the core of the work being advanced through <\/span><b>Quintessential Consulting LLC<\/b><span style=\"font-weight: 400;\">, where performance is examined not as output alone, but as a reflection of internal coherence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPerformance doesn\u2019t break from lack of skill. It breaks when identity loses coherence under pressure,\u201d says Dr. Callis.<\/span><\/p>\n<h2><b>Performance Degradation Is an Identity Issue, Not a Capability Gap<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In high-stakes environments, leaders are often told they need better tools, sharper strategy, or more discipline. Yet Dr. Callis has observed that most breakdowns occur after those elements are already in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under pressure, identity becomes compressed. Decisions feel personal. Feedback feels threatening. Leaders begin reacting instead of choosing. What looks like inconsistency on the surface is often misalignment beneath it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Skills cannot compensate for unstable self-authority. Strategy cannot override internal confusion. When identity fractures under demand, performance follows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than asking why leaders fail to execute, Dr. Callis asks a different question: <\/span><i><span style=\"font-weight: 400;\">What happens to a person\u2019s sense of self when performance becomes the primary source of worth?<\/span><\/i><\/p>\n<h2><b>Presence Is an Operational Advantage, Not a Soft Trait<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Quintessential Consulting LLC, presence is not treated as charisma, confidence, or communication style. It is defined operationally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presence is regulated attention. Emotional composure. Decision integrity in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When presence is intact, leaders can hold complexity without urgency. They can make decisions without over-identifying with outcomes. Trust forms naturally because behavior remains consistent under stress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When presence erodes, judgment quality declines. Leaders overcorrect, avoid, or control. Teams sense the instability immediately, even if results haven\u2019t yet suffered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presence governs execution reliability. It is not a personality trait. It is an internal condition.<\/span><\/p>\n<h2><b>Why Sustainable Performance Requires Internal Coherence First<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Scaling performance before stabilizing identity creates fragile systems. Leaders attempt to grow teams, increase responsibility, or expand impact without the internal regulation required to sustain that growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dr. Callis\u2019s work positions identity stability and self-regulation as prerequisites for scale. Leaders cannot build systems that outperform the coherence they maintain internally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When identity and presence are stabilized, performance becomes repeatable. Pressure no longer hijacks judgment. Execution becomes cleaner, not because leaders are trying harder, but because their internal systems are no longer fragmented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift reframes performance development entirely. Growth is no longer about pushing forward. It is about becoming internally steady enough to expand without collapse.<\/span><\/p>\n<h2><b>Reframing Performance for a More Demanding Era<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As organizations accelerate and decision environments become more complex, the cost of internal instability increases. Burnout, inconsistency, and leadership strain are often treated as individual failures rather than structural signals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dr. Callis challenges that framing. Her work suggests that sustainable performance is less about optimization and more about coherence. Identity and presence are not abstract ideals. They are the infrastructure behind judgment, trust, and long-term execution.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">About Quintessential Consulting LLC<\/span><\/h2>\n<p><b>Quintessential Consulting LLC<\/b><span style=\"font-weight: 400;\"> is a human-intelligence and performance strategy firm specializing in framework architecture for leaders and organizations operating under pressure. Founded by Dr. Natalie Callis, the firm designs evidence-informed systems that strengthen identity stability, emotional regulation, and decision quality. Its work supports sustainable performance rooted in internal coherence rather than performative behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more at<\/span><a href=\"https:\/\/thequintessentialconsultant.com\/\"> <b>thequintessentialconsultant.com<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">About Dr. Natalie Callis<\/span><\/h2>\n<p><b>Dr. Natalie Callis<\/b><span style=\"font-weight: 400;\"> is a board-certified executive coach, healthcare executive, and leadership strategist with more than 25 years of experience in high-stakes environments. Originally from the East Coast of the United States, she began her career in nursing, where early exposure to human vulnerability shaped her understanding of how pressure alters judgment and behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She is the founder of the <\/span><b>Maslow-Informed Leadership Model: The Ascent to Unfiltered Leadership<img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/><\/b><span style=\"font-weight: 400;\">, a framework that helps executives unlearn performative reflexes that compromise identity, integrity, and leadership impact. Her work blends neuroscience, systems psychology, and strategic development to rehumanize leadership at every level. Dr. Callis works with Fortune 500 leaders, mission-driven CEOs, and senior executives navigating sustained pressure and complexity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connect with Dr. Callis on<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>LinkedIn:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/dr-natalie-callis\/\"><span style=\"font-weight: 400;\">Dr-Natalie-Callis<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><b>X:<\/b><a href=\"https:\/\/x.com\/DrNatalieCallis\"> <span style=\"font-weight: 400;\">DrNatalieCallis<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><b>TikTok:<\/b><a href=\"https:\/\/www.tiktok.com\/@drnataliecallis\"> <span style=\"font-weight: 400;\">@drnataliecallis<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance rarely collapses because people forget how to do their jobs. More often, it erodes when pressure changes how they relate to themselves. According to Dr. Natalie Callis, inconsistent execution and leadership strain do not originate from gaps in skill or strategy. They begin much earlier, at the level of identity. When sustained demand destabilizes&#8230; <a href=\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-241040","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance - Business\" \/>\n<meta property=\"og:description\" content=\"Performance rarely collapses because people forget how to do their jobs. More often, it erodes when pressure changes how they relate to themselves. According to Dr. Natalie Callis, inconsistent execution and leadership strain do not originate from gaps in skill or strategy. They begin much earlier, at the level of identity. When sustained demand destabilizes... Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T18:40:11+00:00\" \/>\n<meta name=\"author\" content=\"Busines Newswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busines Newswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/\",\"name\":\"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp\",\"datePublished\":\"2026-01-20T18:40:11+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#primaryimage\",\"url\":\"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp\",\"contentUrl\":\"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\",\"name\":\"Busines Newswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"caption\":\"Busines Newswire\"},\"sameAs\":[\"https:\/\/businesnewswire.com\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/","og_locale":"en_US","og_type":"article","og_title":"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance - Business","og_description":"Performance rarely collapses because people forget how to do their jobs. More often, it erodes when pressure changes how they relate to themselves. According to Dr. Natalie Callis, inconsistent execution and leadership strain do not originate from gaps in skill or strategy. They begin much earlier, at the level of identity. When sustained demand destabilizes... Continue Reading &rarr;","og_url":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/","og_site_name":"Business","article_published_time":"2026-01-20T18:40:11+00:00","author":"Busines Newswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Busines Newswire","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/","url":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/","name":"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#primaryimage"},"image":{"@id":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#primaryimage"},"thumbnailUrl":"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp","datePublished":"2026-01-20T18:40:11+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#primaryimage","url":"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp","contentUrl":"http:\/\/businesnewswire.com\/wp-content\/uploads\/2026\/01\/ce.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2026\/01\/20\/dr-natalie-callis-of-quintessential-consulting-llc-positions-identity-and-presence-as-the-foundation-of-sustainable-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"Dr. Natalie Callis of Quintessential Consulting LLC Positions Identity and Presence as the Foundation of Sustainable Performance"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8","name":"Busines Newswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","caption":"Busines Newswire"},"sameAs":["https:\/\/businesnewswire.com"],"url":"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/241040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=241040"}],"version-history":[{"count":2,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/241040\/revisions"}],"predecessor-version":[{"id":241055,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/241040\/revisions\/241055"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=241040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=241040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=241040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}