![\"\"](\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/12\/by-1.webp\")
<\/p>\n<\/p>\n
Jinan-On the Winter Solstice of December 21, 2025, in Dong\u2019e Town, Shandong \u2014 the recognized birthplace of Ejiao \u2014 the awarding of a world record was seamlessly woven into an ancient annual ceremony. Mr. Aurelian Constantin, Certification Officer of Lawrence World Records, took to the stage to officially announce that Fu Pai Ejiao was certified as the \u201cWorld\u2019s Oldest Ejiao Brand\u201d, with a documented history traceable to 1691. He then jointly presented the official certificate with Mr. Li Haitao, President of Lawrence World Records China, to Mr. Yang Fu\u2019an \u2014 inheritor of the National Intangible Cultural Heritage, Party Committee Secretary, and Chairman of Fu Jiao Group.<\/em><\/p>\n This pivotal moment served as the climax of the profound \u201c76th Shennong Blessing Ceremony.\u201d The ceremony itself narrated the brand\u2019s unbroken lineage. Its observance on the Winter Solstice, a date symbolizing cosmic renewal in Chinese philosophy, has been upheld for 76 consecutive years. The precise Dawn Water-Drawing Ritual, adhering to the ancient directive of drawing \u201cYin\u201d water at midnight and \u201cYang\u201d water at dawn from the Gu’e Well and the Langxi River, physically affirmed the brand\u2019s bond with its unique terroir.<\/em><\/p>\n The subsequent Apprenticeship Rite and the unveiling of the 16th-Generation Master-Apprentice Genealogy visually mapped centuries of craftsmanship, underscoring a living tradition. As the lineage\u2019s paramount inheritor, Chairman Yang Fu\u2019an presided over this solemn rite. The ceremony concluded with the \u201cFortune Fire\u201d procession, over three centuries of craftsmanship across human carriers, thereby bridging ancestral reverence with digital perpetuity.<\/em><\/p>\n Thus, the presentation of the world record certificate was not an isolated act but the culmination of a ceremonial journey \u2014 from honoring celestial and earthly rhythms, to venerating masters and apprentices, and finally, to passing the torch to a digital future. Each ritualized chapter provided profound context for this historic authentication.<\/em><\/p>\n Lawrence World Records\u00a0Certification<\/p>\n Li\u00a0Haitao<\/p>\n 400-0579-061<\/p>\n","protected":false},"excerpt":{"rendered":" Jinan-On the Winter Solstice of December 21, 2025, in Dong\u2019e Town, Shandong \u2014 the recognized birthplace of Ejiao \u2014 the awarding of a world record was seamlessly woven into an ancient annual ceremony. Mr. Aurelian Constantin, Certification Officer of Lawrence World Records, took to the stage to officially announce that Fu Pai Ejiao was certified… Continue Reading