{"id":239772,"date":"2025-12-18T22:16:52","date_gmt":"2025-12-18T22:16:52","guid":{"rendered":"https:\/\/evertise.net\/?p=129603"},"modified":"2025-12-18T22:16:52","modified_gmt":"2025-12-18T22:16:52","slug":"veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/","title":{"rendered":"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">After completing their careers in the U.S. Army, brothers Kyle Norgren and Dillon Taylor took on a new challenge: launching a luxury western golfwear brand. Maverix blends the grit of the American West with the elevated performance of exquisite golf apparel.<\/span><\/i><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-129604\" src=\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg\" alt=\"\" width=\"999\" height=\"1250\" srcset=\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg 999w, https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112-240x300.jpg 240w, https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112-818x1024.jpg 818w, https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112-768x961.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p><span style=\"font-weight: 400\">BUCKEYE, AZ \u2014 Authenticity, craftsmanship, and American pride stand at the heart of <\/span><a href=\"https:\/\/maverixinc.com\/\"  rel=\"noopener\"><span style=\"font-weight: 400\">Maverix<\/span><\/a><span style=\"font-weight: 400\">, a luxury western golfwear brand that isn\u2019t about being polished and perfect. Whether wearers show up for early tee times or the rodeo, Maverix is for both the fairway and the frontier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe build things that last. Maverix isn\u2019t just a brand. It\u2019s a movement shaped by those who refuse to settle,\u201d Co-Founder Kyle Norgren said. \u201cOur people are rebels in polos, outlaws on the green, and trailblazers in life.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/maverixinc.com\/\"  rel=\"noopener\"><span style=\"font-weight: 400\">Maverix<\/span><\/a><span style=\"font-weight: 400\"> crafts all its products in America, with intricate attention to detail and precision, so every piece provides an exceptional experience every time. The company\u2019s refusal to work with anything less than the highest quality materials ensures Maverix gear performs when it matters most, delivering quality customers can count on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kyle Norgren and his brother Dillon Taylor grew up with a love for the wide-open country, rodeo grit, and long days on the golf course. The pair spent their off-duty time stationed at Fort Bragg either riding bulls at the rodeo or grinding on the course. This experience led them to develop a rare fusion of warrior discipline, Western tradition, and competitive sport. Their unique lifestyle sparked a realization \u2014 the golf world lacked an authentic luxury western apparel brand that reflected their values and identity. That was the moment Maverix was born.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe wanted a brand that represented the kind of men we were, disciplined, rugged, sharp, and raised on western values,\u201d Norgren said. \u201cEverything from the fit to the fabrics to the stitching embodies the blend of luxury, western heritage, and premium golfwear we grew up living.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129605\" src=\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/113.png\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/113.png 819w, https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/113-240x300.png 240w, https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/113-768x960.png 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Unlike many mass-produced apparel companies, Maverix centers its operations around American craftsmanship. The brothers worked alongside their parents to create a family-led operation dedicated to producing high-quality products made in the USA. Maverix engineers every piece with high-end materials, structured lines, and timeless western influence that\u2019s designed to perform on the course while looking elevated enough for any setting.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cBeing veterans, we\u2019ve seen firsthand the value of attention to detail, hard work, and pride in what you make,\u201d Co-Founder Dillon Taylor said. \u201cThat\u2019s why Maverix exists, to bring luxury western style to the golf world in a way that hasn\u2019t been done before.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The debut Maverix collection, <\/span><a href=\"https:\/\/maverixinc.com\/collections\/all\"  rel=\"noopener\"><span style=\"font-weight: 400\">Fairway Frontier<\/span><\/a><span style=\"font-weight: 400\">, features rich earth tones, premium finishes, and subtle rugged detailing that pays homage to the landscapes and traditions of the American West. Each piece reflects the company\u2019s core ethos: bold, refined, and built for those who refuse to blend in.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With their roots in military discipline, Western heritage, and a lifelong love for golf, the brothers turn their passion into progress, positioning Maverix as the go-to brand for golfers seeking elevated style with a rugged American edge. By combining luxury Western style, exquisite craftsmanship, and modern golf performance, Maverix is poised to become one of the fastest-growing premium apparel brands in the country.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Visit the official Maverix website to learn more about the founders or to explore the complete Fairway Frontier collection. Follow the company on <\/span><a href=\"https:\/\/www.instagram.com\/maverix.usa\/\"  rel=\"noopener\"><span style=\"font-weight: 400\">Instagram<\/span><\/a> <span style=\"font-weight: 400\">for social media content, sales, and relevant industry news.\u00a0<\/span><\/p>\n<p><b>Contact Details<\/b><\/p>\n<p><b>Business: <\/b><span style=\"font-weight: 400\">Maverix<\/span><\/p>\n<p><b>Contact Name: <\/b><span style=\"font-weight: 400\">Kyle Norgren<\/span><\/p>\n<p><b>Contact Email: <\/b><a href=\"mailto:kyle@maverixinc.com\"><span style=\"font-weight: 400\">kyle@maverixinc.com<\/span><\/a><\/p>\n<p><b>Country: <\/b><span style=\"font-weight: 400\">United States<\/span><\/p>\n<p><b>Website: <\/b><a href=\"https:\/\/maverixinc.com\/\"  rel=\"noopener\"><span style=\"font-weight: 400\">www.maverixinc.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After completing their careers in the U.S. Army, brothers Kyle Norgren and Dillon Taylor took on a new challenge: launching a luxury western golfwear brand. Maverix blends the grit of the American West with the elevated performance of exquisite golf apparel. BUCKEYE, AZ \u2014 Authenticity, craftsmanship, and American pride stand at the heart of Maverix, [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-239772","post","type-post","status-publish","format-standard","hentry","category-ips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand - Business\" \/>\n<meta property=\"og:description\" content=\"After completing their careers in the U.S. Army, brothers Kyle Norgren and Dillon Taylor took on a new challenge: launching a luxury western golfwear brand. Maverix blends the grit of the American West with the elevated performance of exquisite golf apparel. BUCKEYE, AZ \u2014 Authenticity, craftsmanship, and American pride stand at the heart of Maverix, [\u2026] Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T22:16:52+00:00\" \/>\n<meta name=\"author\" content=\"Evertise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evertise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/\",\"name\":\"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg\",\"datePublished\":\"2025-12-18T22:16:52+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#primaryimage\",\"url\":\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg\",\"contentUrl\":\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca\",\"name\":\"Evertise\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g\",\"caption\":\"Evertise\"},\"sameAs\":[\"http:\/\/evertise.net\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/evertise\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/","og_locale":"en_US","og_type":"article","og_title":"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand - Business","og_description":"After completing their careers in the U.S. Army, brothers Kyle Norgren and Dillon Taylor took on a new challenge: launching a luxury western golfwear brand. Maverix blends the grit of the American West with the elevated performance of exquisite golf apparel. BUCKEYE, AZ \u2014 Authenticity, craftsmanship, and American pride stand at the heart of Maverix, [\u2026] Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/","og_site_name":"Business","article_published_time":"2025-12-18T22:16:52+00:00","author":"Evertise","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Evertise","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/","url":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/","name":"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#primaryimage"},"image":{"@id":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg","datePublished":"2025-12-18T22:16:52+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca"},"breadcrumb":{"@id":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#primaryimage","url":"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg","contentUrl":"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/112.jpg"},{"@type":"BreadcrumbList","@id":"http:\/\/ipsnews.net\/business\/2025\/12\/18\/veteran-brothers-launch-maverix-americas-premier-luxury-western-golfwear-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"Veteran Brothers Launch Maverix, America\u2019s Premier Luxury Western Golfwear Brand"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca","name":"Evertise","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g","caption":"Evertise"},"sameAs":["http:\/\/evertise.net"],"url":"https:\/\/ipsnews.net\/business\/author\/evertise\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/239772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/271"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=239772"}],"version-history":[{"count":3,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/239772\/revisions"}],"predecessor-version":[{"id":239789,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/239772\/revisions\/239789"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=239772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=239772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=239772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}