{"id":238985,"date":"2025-12-01T21:57:45","date_gmt":"2025-12-01T21:57:45","guid":{"rendered":"https:\/\/evertise.net\/?p=128891"},"modified":"2025-12-01T21:57:45","modified_gmt":"2025-12-01T21:57:45","slug":"urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/","title":{"rendered":"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S."},"content":{"rendered":"

Vegan K-beauty brand URBANAND sees viral traction on TikTok as users share real results from its barrier-strengthening cream designed for sensitive skin.<\/span><\/i><\/p>\n

UNITED STATES \u2014 <\/span>URBANAND\u2019s Pure Perfection Cream<\/span><\/i> has gained viral traction across TikTok, surpassing 5,000 authentic user reviews since its debut on TikTok Shop U.S. Recognized as one of the rising names in K-beauty, URBANAND is redefining sensitive-skin care through empathy-driven storytelling and dermatologist-tested formulations that deeply resonate with consumers.<\/span><\/p>\n

The cream\u2019s story began with a researcher\u2019s mission to comfort his daughter, who suffered from atopic skin. Driven by a wish to help her sleep peacefully even for one night, he developed a barrier-repair formula focused on true comfort for sensitive skin. That heartfelt pursuit became the foundation of URBANAND\u2019s Pure Perfection Cream.<\/span><\/p>\n

\"\"<\/p>\n

Model Lana, known for her work under bright studio lights and frequent makeup wear, joined URBANAND early in the product\u2019s development. She personally tested multiple prototypes and shared insights into what sensitive skin truly needs. The result is a lightweight, fast-absorbing vegan cream that provides deep hydration and long-lasting comfort without irritation.<\/span><\/p>\n

\u201cI just want people with painful skin to feel a bit more comfortable,\u201d said Lana, the brand\u2019s first model and first customer.<\/span><\/p>\n

Rather than relying on traditional advertising, URBANAND has focused on amplifying genuine user stories. On TikTok, both creators and consumers have described the cream as \u201chydrating inside, matte outside,\u201d \u201cthe only cream I trust when my skin gets reactive,\u201d and \u201cthe best prep for smooth makeup the next morning.\u201d These authentic experiences have fueled the brand\u2019s growing credibility in the U.S. skincare market.<\/span><\/p>\n

As the conversation around sensitive-skin care expands, URBANAND\u2019s community-driven approach shows how empathy and authenticity can build trust faster than any campaign. U.S. consumers continue to discover the product through the brand\u2019s TikTok Shop, while more details about URBANAND and its full product lineup are available on the<\/span> official URBANAND website<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Vegan K-beauty brand URBANAND sees viral traction on TikTok as users share real results from its barrier-strengthening cream designed for sensitive skin. UNITED STATES \u2014 URBANAND\u2019s Pure Perfection Cream has gained viral traction across TikTok, surpassing 5,000 authentic user reviews since its debut on TikTok Shop U.S. Recognized as one of the rising names in [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-238985","post","type-post","status-publish","format-standard","hentry","category-ips"],"yoast_head":"\nURBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S. - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S. - Business\" \/>\n<meta property=\"og:description\" content=\"Vegan K-beauty brand URBANAND sees viral traction on TikTok as users share real results from its barrier-strengthening cream designed for sensitive skin. UNITED STATES \u2014 URBANAND\u2019s Pure Perfection Cream has gained viral traction across TikTok, surpassing 5,000 authentic user reviews since its debut on TikTok Shop U.S. Recognized as one of the rising names in [\u2026] Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T21:57:45+00:00\" \/>\n<meta name=\"author\" content=\"Evertise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evertise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/\",\"name\":\"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S. - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/16.png\",\"datePublished\":\"2025-12-01T21:57:45+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#primaryimage\",\"url\":\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/16.png\",\"contentUrl\":\"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/16.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca\",\"name\":\"Evertise\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g\",\"caption\":\"Evertise\"},\"sameAs\":[\"http:\/\/evertise.net\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/evertise\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S. - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/","og_locale":"en_US","og_type":"article","og_title":"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S. - Business","og_description":"Vegan K-beauty brand URBANAND sees viral traction on TikTok as users share real results from its barrier-strengthening cream designed for sensitive skin. UNITED STATES \u2014 URBANAND\u2019s Pure Perfection Cream has gained viral traction across TikTok, surpassing 5,000 authentic user reviews since its debut on TikTok Shop U.S. Recognized as one of the rising names in [\u2026] Continue Reading →","og_url":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/","og_site_name":"Business","article_published_time":"2025-12-01T21:57:45+00:00","author":"Evertise","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Evertise","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/","url":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/","name":"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S. - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#primaryimage"},"image":{"@id":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#primaryimage"},"thumbnailUrl":"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/16.png","datePublished":"2025-12-01T21:57:45+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#primaryimage","url":"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/16.png","contentUrl":"https:\/\/evertise.net\/wp-content\/uploads\/2025\/12\/16.png"},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2025\/12\/01\/urbanands-pure-perfection-cream-gains-5000-tiktok-reviews-redefining-sensitive-skin-care-in-the-u-s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"URBANAND\u2019s Pure Perfection Cream gains 5,000 TikTok reviews, redefining sensitive-skin care in the U.S."}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/02176def5777c27b30102772b94615ca","name":"Evertise","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d79ec50bebdc68a4ebc6cfc341e0920ba7b507bde39945491ca6dec05d097ed7?s=96&d=mm&r=g","caption":"Evertise"},"sameAs":["http:\/\/evertise.net"],"url":"https:\/\/ipsnews.net\/business\/author\/evertise\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/238985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/271"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=238985"}],"version-history":[{"count":1,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/238985\/revisions"}],"predecessor-version":[{"id":238986,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/238985\/revisions\/238986"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=238985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=238985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=238985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}