{"id":23718,"date":"2020-06-11T15:35:00","date_gmt":"2020-06-11T15:35:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2593448"},"modified":"2020-06-11T15:35:00","modified_gmt":"2020-06-11T15:35:00","slug":"the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/","title":{"rendered":"The firm behind Nokia 9 PureView camera tech calls it quits on phones"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-295.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/03\/Nokia-9-PureView-Review-02637-840x473.jpg\" alt=\"Nokia 9 PureView Review\" width=\"728\" height=\"410\" \/><\/p>\n<div class=\"aa_tldr_text\">\n<ul>\n<li>Light has confirmed that it&rsquo;s no longer involved in the smartphone industry.<\/li>\n<li>The firm&rsquo;s technology was heavily used in the Nokia 9 PureView.<\/li>\n<li>It&rsquo;s unclear what this means for Light&rsquo;s deals with Sony and Xiaomi.<\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Camera firm&nbsp;<a href=\"https:\/\/www.androidauthority.com\/light-camera-955522\/\">Light<\/a>&nbsp;debuted in the smartphone arena when it collaborated with HMD on 2019&rsquo;s&nbsp;<a href=\"https:\/\/www.androidauthority.com\/nokia-9-pureview-camera-review-978761\/\">Nokia 9 PureView<\/a>. The two companies worked together to create a rather interesting take on multi-lens photography.<\/p>\n<p>Now, Light has confirmed to&nbsp;<em>Android Authority<\/em>&nbsp;that it&rsquo;s &ldquo;no longer operating in the smartphone industry.&rdquo; The comment suggests that we won&rsquo;t see future smartphones with Light technology in them.<\/p>\n<p>For what it&rsquo;s worth, the firm&rsquo;s website promoted smartphone-based use-cases on its front page until July 31 2019, according to the&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20190731125046\/https:\/\/light.co\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-vars-outbound-link=\"https:\/\/web.archive.org\/web\/20190731125046\/https:\/\/light.co\/\">Wayback Machine<\/a>. From August 2019, it featured automotive use-cases instead.<\/p>\n<p>The company first attracted attention in 2015 when it launched the&nbsp;<a href=\"https:\/\/www.androidauthority.com\/multi-lens-light-l16-camera-announced-647874\/\">Light L16 camera<\/a>, a compact camera that actually featured 16 lenses. Light touted numerous benefits for this tech, including improved HDR and higher resolution shots. But the L16 received a mixed critical response, with reviewers bemoaning the almost $2,000 price, its processing speed, and disappointing low-light performance.<\/p>\n<h2>What does this actually mean?<\/h2>\n<p><a class=\"cboxElement\" href=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1.jpg\" target=\"_blank\" rel=\"lightbox[1128014] noopener noreferrer\" data-vars-outbound-link=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-958069 noname aa-img lazyloaded\" title=\"Light L16 camera\" src=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-840x480.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-840x480.jpg 840w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-300x170.jpg 300w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-768x439.jpg 768w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-16x9.jpg 16w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-32x18.jpg 32w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-28x16.jpg 28w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-56x32.jpg 56w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-64x37.jpg 64w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-350x200.jpg 350w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1.jpg 900w\" alt=\"The Light L16 camera.\" width=\"750\" height=\"428\" data-src=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-840x480.jpg\" data-srcset=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-840x480.jpg 840w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-300x170.jpg 300w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-768x439.jpg 768w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-16x9.jpg 16w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-32x18.jpg 32w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-28x16.jpg 28w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-56x32.jpg 56w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-64x37.jpg 64w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1-350x200.jpg 350w, https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1.jpg 900w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" data-attachment-id=\"958069\" \/><\/a><\/p>\n<div class=\"aa-img-source-credit\">\n<div class=\"aa-img-source-and-credit full\">\n<div class=\"aa-img-credit text-right\"><a class=\"cboxElement\" href=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1.jpg\" target=\"_blank\" rel=\"lightbox[1128014] noopener noreferrer\" data-vars-outbound-link=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/02\/Light-L16-camera-1.jpg\">Credit:&nbsp;Hadlee Simons \/ Android Authority<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>The firm then teamed up with HMD for the Nokia 9 PureView, with the phone offering a quirky penta-camera setup. Rather than offering a variety of flexible cameras, such as main, ultra-wide, telephoto, and monochrome lenses, the Nokia 9 PureView delivered three 12MP monochrome cameras and two 12MP color cameras. No&nbsp;<a href=\"https:\/\/www.androidauthority.com\/wide-angle-cameras-smartphones-910876\/\">wide-angle<\/a>&nbsp;action or telephoto capabilities here.<\/p>\n<p>HMD marketed the phone for its more granular depth effects and improved HDR, but our own Eric Zeman bemoaned the inconsistent image quality in his&nbsp;<a href=\"https:\/\/www.androidauthority.com\/nokia-9-pureview-review-962171\/\">Nokia 9 PureView review<\/a>. More specifically, Eric noted that picture quality could vary wildly between &ldquo;spectacular&rdquo; and disappointing. He also noted that the camera app still suffered from performance issues after a major system update. Our own Edgar Cervantes tested the camera setup too, saying while it could take nice shots, it didn&rsquo;t deserve the hype around it.<\/p>\n<div class=\"aa_srma_container shortcodes_wrapper\">\n<div class=\"related_articles_wrapper\">\n<div class=\"related_article_item\">\n<div class=\"ra-image\">&nbsp;<\/div>\n<div>\n<div class=\"shortcodes-header\">\n<div class=\"shortcodes-title\">EDITOR&#8217;S PICK<\/div>\n<\/div>\n<h4 class=\"ra-title\">Nokia 9 PureView camera review: More isn&rsquo;t always better<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Nevertheless, Light announced two major partnerships in early 2019, teaming up with&nbsp;<a href=\"https:\/\/www.androidauthority.com\/light-xiaomi-partnership-959381\/\">Xiaomi<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.androidauthority.com\/light-sony-partner-phone-cameras-957117\/\">Sony<\/a>&nbsp;respectively. The former partnership was to have seen Xiaomi integrate Light imaging solutions into future phones. Meanwhile, the Sony partnership would see Light working to more tightly integrate its technology with Sony camera sensors.<\/p>\n<p>We&rsquo;ve asked both Sony and Xiaomi for comment regarding Light&rsquo;s decision and what this means for their respective partnerships. We&rsquo;ll update the article if\/when they get back to us.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.androidauthority.com\/nokia-9-pureview-review-962171\/\" target=\"_blank\">https:\/\/www.androidauthority.com\/nokia-9-pureview-review-962171\/<\/a><br \/><b>Contact Information:<\/b><br \/>Hadlee Simons<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Hadlee Simons<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-295.png\" alt=\"\">Light has confirmed that it&rsquo;s no longer involved in the smartphone industry. The firm&rsquo;s technology was heavily used in the Nokia 9 PureView. It&rsquo;s unclear what this means for Light&rsquo;s deals with Sony and Xiaomi. &nbsp; &nbsp; Camera firm&nbsp;Light&nbsp;debuted in the smartphone arena when it collaborated with HMD on 2019&rsquo;s&nbsp;Nokia 9 PureView. The two companies &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/\">Continue reading <span>The firm behind Nokia 9 PureView camera tech calls it quits on phones<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-23718","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The firm behind Nokia 9 PureView camera tech calls it quits on phones - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The firm behind Nokia 9 PureView camera tech calls it quits on phones - Business\" \/>\n<meta property=\"og:description\" content=\"Light has confirmed that it&rsquo;s no longer involved in the smartphone industry. The firm&rsquo;s technology was heavily used in the Nokia 9 PureView. It&rsquo;s unclear what this means for Light&rsquo;s deals with Sony and Xiaomi. &nbsp; &nbsp; Camera firm&nbsp;Light&nbsp;debuted in the smartphone arena when it collaborated with HMD on 2019&rsquo;s&nbsp;Nokia 9 PureView. 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The firm&rsquo;s technology was heavily used in the Nokia 9 PureView. It&rsquo;s unclear what this means for Light&rsquo;s deals with Sony and Xiaomi. &nbsp; &nbsp; Camera firm&nbsp;Light&nbsp;debuted in the smartphone arena when it collaborated with HMD on 2019&rsquo;s&nbsp;Nokia 9 PureView. The two companies &hellip; Continue reading The firm behind Nokia 9 PureView camera tech calls it quits on phones Continue Reading &rarr;","og_url":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/","og_site_name":"Business","article_published_time":"2020-06-11T15:35:00+00:00","og_image":[{"url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-295.png","type":"","width":"","height":""}],"author":"Bilal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bilal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/","url":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/","name":"The firm behind Nokia 9 PureView camera tech calls it quits on phones - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/#primaryimage"},"image":{"@id":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/#primaryimage"},"thumbnailUrl":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-295.png","datePublished":"2020-06-11T15:35:00+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/70b05bacee6cf8a877350412fae25e20"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/#primaryimage","url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-295.png","contentUrl":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-295.png"},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2020\/06\/11\/the-firm-behind-nokia-9-pureview-camera-tech-calls-it-quits-on-phones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"The firm behind Nokia 9 PureView camera tech calls it quits on phones"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/70b05bacee6cf8a877350412fae25e20","name":"Bilal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01d05f3f41cc0f9ca88d2011a983bb3f2e83e3e92e3532188bf201df38d2aea8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01d05f3f41cc0f9ca88d2011a983bb3f2e83e3e92e3532188bf201df38d2aea8?s=96&d=mm&r=g","caption":"Bilal"},"sameAs":["https:\/\/icrowdnewswire.com\/fc"],"url":"https:\/\/ipsnews.net\/business\/author\/bilal\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/23718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=23718"}],"version-history":[{"count":1,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/23718\/revisions"}],"predecessor-version":[{"id":23719,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/23718\/revisions\/23719"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=23718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=23718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=23718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}