{"id":236024,"date":"2025-09-26T13:49:45","date_gmt":"2025-09-26T13:49:45","guid":{"rendered":"https:\/\/evertise.net\/?p=126090"},"modified":"2025-09-26T13:49:45","modified_gmt":"2025-09-26T13:49:45","slug":"fan-zhendong-becomes-nescafe-brand-ambassador-a-new-formula-crafted-for-every-cup-for-better","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/09\/26\/fan-zhendong-becomes-nescafe-brand-ambassador-a-new-formula-crafted-for-every-cup-for-better\/","title":{"rendered":"Fan Zhendong Becomes NESCAF\u00c9 Brand Ambassador: A New Formula, Crafted for \u201cEvery Cup, for Better\u201d"},"content":{"rendered":"

<\/span><\/p>\n

On September 26, NESCAF\u00c9 officially announced Chinese Olympic table tennis champion Fan Zhendong as its new brand ambassador. This partnership is rooted in a shared belief in the spirit of \u201cbetter\u201d \u2014 a journey driven by trust, inspiration, and progress. Standing alongside Fan Zhendong, NESCAF\u00c9 is embarking on a new chapter that celebrates the power of small changes to spark something greater. With every cup, the brand hopes to energize and inspire people to explore new possibilities, embrace everyday challenges with courage, and continuously strive for improvement \u2014 crafting stories of \u201cBetter\u201d in this new era together.<\/p>\n

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Embracing the Spirit of \u201cBetter\u201d, Unleashing the Power of Change<\/strong><\/p>\n

A profound value shift is underway among China\u2019s young consumers. In an era of uncertainty, they are redefining \u201cbetter\u201d \u2014 moving away from chasing grand external achievements to pursuing more personal, attainable self-growth. Increasingly, they believe that small, intentional changes \u2014 learning a new skill, going to bed earlier, or simply savoring a good cup of coffee \u2014 can spark a positive cycle of progress. This emerging \u201cmicro-improvement\u201d mindset is a smarter path forward: focusing on what can be controlled, refining the details, and steadily advancing toward \u201cbetter\u201d.<\/p>\n

With this insight, NESCAF\u00c9 launched its brand proposition \u201cEvery Cup, for Better\u201d, directly addressing young consumers\u2019 growing desire for meaningful changes in their daily lives. As a coffee brand deeply embedded in Chinese life, NESCAF\u00c9 has never stood still. Beyond its classic reputation, it continually returns to its roots and focuses on the details \u2014 from the sourcing of every bean, to precision in grinding, to the subtle flavor profile. Behind it all is a firm belief: this coffee exists for everyone quietly striving for \u201cbetter\u201d, and it is always evolving to become better itself.<\/p>\n

NESCAF\u00c9\u2019s choice of Fan Zhendong as brand ambassador reflects this shared commitment. Fan\u2019s journey shows that \u201cbetter\u201d is not about sudden glory, but about the daily determination to surpass one\u2019s past self \u2014 every swing of the racket more resolute, more precise than the last. His growth is an ongoing expedition of facing challenges and pushing beyond comfort zones. With each step forward, he redefines what the future of \u201cbetter\u201d can be.<\/p>\n

Crafted for Progress, Upgrading the Classic for Better<\/strong><\/p>\n

On the journey toward \u201cbetter\u201d, NESCAF\u00c9 1+2 has undergone a complete formula upgrade. For more than three decades, this iconic product has been part of life for generations of Chinese consumers, often remembered as their very first cup of coffee. With its rich flavor, trusted quality, and convenient availability, it has built deep emotional connections and a strong market presence, selling over 2 billion cups each year. As health awareness continues to rise, today\u2019s consumers want more than just great taste \u2014 they are increasingly focused on the health benefits of what they drink. Guided by the spirit of \u201cEvery Cup, for Better\u201d, NESCAF\u00c9 1+2 has been refreshed with a healthier recipe: 0 trans fats and 0 hydrogenated vegetable oils, using 100% imported coffee beans, while still maintaining the original aromatic taste of NESCAF\u00c9 1+2.<\/p>\n

Since entering the Chinese market, NESCAF\u00c9 1+2 has consistently enhanced its quality to deliver a better cup of coffee to Chinese consumers. This commitment is not only a product-level upgrade, but also a powerful expression of the brand proposition: \u201cEvery Cup, for Better\u201d. Through continuous innovation, NESCAF\u00c9 turns the idea of\u201cbetter\u201dinto tangible action. Together with brand ambassador Fan Zhendong, the brand shares a belief in moving forward, surpassing limits, and finding growth in every detail \u2014 so that every cup of coffee becomes a warm reminder of progress and possibility.<\/p>\n

Sharing \u201cBetter\u201d Moments, One Cup at a Time<\/strong><\/p>\n

True brand growth comes from every genuine and heartfelt encounter with consumers. Through immersive offline events across cities, NESCAF\u00c9 brings its proposition \u201cEvery Cup, for Better\u201d to life \u2014 creating experiences that allow people not only to enjoy better coffee, but also to feel inspired and supported on their own journey toward \u201cbetter\u201d. In 2025, the NESCAF\u00c9 Mobile Caf\u00e9 Tour will invite consumers to experience these \u201cBetter Moments\u201d firsthand. Each upgraded cup of NESCAF\u00c9 1+2 offers not only a richer taste and healthier recipe, but also a starting point for meaningful connection between the brand and its consumers. At the events, NESCAF\u00c9 encourages participants to savor the details of its product upgrade, turning the idea of \u201cbetter\u201d from an abstract concept into something tangible. Emotional touchpoints \u2014 such as the Red Cup Fortune Draw and City-exclusive Experiences \u2014 gently share a positive and uplifting life attitude: whether it\u2019s going to bed earlier, learning a new skill, or giving yourself a quiet moment each day, every small change makes a difference. And every cup of NESCAF\u00c9 coffee is here as both inspiration and witness to those changes. Whether it’s Fan Zhendong\u2019s impressive comebacks on the table tennis court or an ordinary person deciding to try again in daily life, the spirit of \u201cbetter\u201d is leaving its mark on everyday life. NESCAF\u00c9 believes that true \u201cbetter\u201d does not always come from grand changes, but often from small, consistent efforts and the courage to keep moving forward. It lives in every moment of persistence \u2014 and in the warmth of every cup of coffee.<\/p>\n

This cooperation between NESCAF\u00c9 and Fan Zhendong is a tribute to everyone who keeps striving on their own life journey. NESCAF\u00c9 will always be there, accompanying consumers, witnessing how small acts of persistence grow into meaningful, proud transformations. With every cup of NESCAF\u00c9 1+2, we are here to celebrate every \u201cbetter\u201d moment together.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/span>On September 26, NESCAF\u00c9 officially announced Chinese Olympic table tennis champion Fan Zhendong as its new brand ambassador. This partnership is rooted in a shared Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-236024","post","type-post","status-publish","format-standard","hentry","category-ips"],"yoast_head":"\nFan Zhendong Becomes NESCAF\u00c9 Brand Ambassador: A New Formula, Crafted for \u201cEvery Cup, for Better\u201d - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2025\/09\/26\/fan-zhendong-becomes-nescafe-brand-ambassador-a-new-formula-crafted-for-every-cup-for-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fan Zhendong Becomes NESCAF\u00c9 Brand Ambassador: A New Formula, Crafted for \u201cEvery Cup, for Better\u201d - Business\" \/>\n<meta property=\"og:description\" content=\"On September 26, NESCAF\u00c9 officially announced Chinese Olympic table tennis champion Fan Zhendong as its new brand ambassador. 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