{"id":235990,"date":"2025-09-25T19:05:54","date_gmt":"2025-09-25T19:05:54","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=134138"},"modified":"2025-09-25T19:05:54","modified_gmt":"2025-09-25T19:05:54","slug":"the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/","title":{"rendered":"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-134139\" src=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp\" alt=\"\" width=\"644\" height=\"439\" srcset=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp 644w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201-300x205.webp 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the 2010s were about better gadgets in the home, 2026\u20132030 will be about better materials in the home. A wave of low-carbon cements, bio-based insulation, high-performance glass, and climate-smart wall systems is moving from pilot projects into mainstream residential construction. Here\u2019s a clear look at what\u2019s real, why it matters for both comfort and carbon, and where you\u2019re likely to see these products first.<\/span><\/p>\n<h2><b>1) Lower-carbon concrete moves from niche to norm<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Concrete won\u2019t disappear\u2014but its recipe is changing fast. Portland-limestone cement (Type IL) swaps a portion of clinker with finely ground limestone, cutting the embodied CO\u2082 of concrete compared with traditional portland cement while keeping construction practice largely the same. Type IL is codified in ASTM C595 and widely used across the U.S. already. Expect more ready-mix suppliers to standardize on PLC as their default in 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up is LC3 (limestone calcined clay cement), a blend that can trim cement-related CO\u2082 by up to ~40% versus ordinary portland cement, using abundant low-grade clays and limestone without major plant overhauls. Early commercial moves and advocacy studies suggest LC3 is on a near-term adoption curve in North America as specifications catch up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A third shift is CO\u2082-mineralized concrete, where captured CO\u2082 is injected during mixing or curing and chemically bound as stable carbonates. Beyond lowering net emissions, studies point to potential strength or curing-time benefits\u2014useful for schedule-driven housing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where first? PLC is nationwide already; LC3 and CO\u2082-mineralized mixes will show up fastest in public or \u201cbuy-clean\u201d markets, plus private developers chasing ESG targets in Sun Belt and coastal metros.<\/span><\/p>\n<h2><b>2) Bio-based insulation graduates from boutique to building code<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Wood-fiber insulation\u2014long used in Europe\u2014now has U.S. manufacturing. A Maine plant ramped up production, partnered with a major materials brand in 2024, and stabilized operations in 2025, signaling broader North American supply. Wood fiber panels and batts offer vapor-open assemblies that handle moisture safely and improve acoustic comfort\u2014valuable in cold or mixed-humid climates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, hemp-lime (\u201chempcrete\u201d) gained a formal path into residential codes via the 2024 International Residential Code, Appendix BL, as a nonstructural wall infill. That recognition clarifies detailing for insulation and moisture management and lowers permitting friction where jurisdictions adopt the 2024 IRC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where first? New England and the Upper Midwest for wood-fiber panels (shorter shipping, heating climates). Hemp-lime pilots will cluster in progressive code jurisdictions and ADUs where wall thickness is less of a constraint.<\/span><\/p>\n<h2><b>3) Windows get a step-change with vacuum glazing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Standard double- and triple-pane units are giving way to vacuum-insulated glazing (VIG) options that put a micro-gap under vacuum between two thin lites. Recent U.S. product announcements quote wall-like R-values (up to ~R-20) and major U-value improvements, promising winter comfort without bulky sash profiles. For designers, VIG enables heritage-scale frames with near-triple performance\u2014useful in tight urban envelopes where depth and weight matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where first? Cold-weather infill (Denver, Minneapolis, Boston suburbs) and historic districts that want invisible performance upgrades.<\/span><\/p>\n<h2><b>4) Phase-change materials quietly flatten temperature swings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Phase-change materials (PCMs) embedded in drywall, plasters, or ceiling tiles absorb and release heat as they melt\/free-solidify over a narrow band, trimming peak loads and smoothing temperature swings. Recent reviews point to measurable reductions in cooling demand and improved comfort across climate zones when PCMs are correctly tuned to indoor setpoints. Expect first-cost premiums to fall as more U.S. suppliers package PCM layers for standard wall\/ceiling assemblies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where first? Southwest and Southeast retrofits that chase cooling-peak reduction without equipment upsizing; multifamily corridors seeking quieter, more stable thermal behavior.<\/span><\/p>\n<h2><b>5) Wildfire-ready details reshape the material palette<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Materials aren\u2019t just about energy; they\u2019re about survivability. California\u2019s \u201cZone 0\u201d defensible-space rulemaking (five noncombustible feet around structures) is on track for finalization, pushing projects toward mineral and metal finishes at grade, ember-resistant vents, and ignition-resistant soffit and siding details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expect the look\u2014metal flashings as design accents, gravel bands, fiber-cement or char-rated wood\u2014well beyond California as insurers reward hardening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where first? WUI edges of California and the Intermountain West; then into Texas Hill Country and parts of the Southeast as carriers price wildfire more aggressively.<\/span><\/p>\n<h2><b>How this changes the way we design homes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The fastest adopters won\u2019t just swap materials; they\u2019ll change processes. Owners, architects, and builders are leaning on cloud-native<\/span><a href=\"https:\/\/cedreo.com\/\"> <span style=\"font-weight: 400;\">3D home design software<\/span><\/a><span style=\"font-weight: 400;\"> to keep 2-D plans and 3-D models synchronized, generate photorealistic imagery in minutes, and export files. That clarity helps teams visualize and de-risk details before plan check\u2014while formal code verification stays with the licensed professionals.\u00a0<\/span><\/p>\n<h2><b>What it means for the American house (comfort, bills, and carbon)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comfort: Higher R-value glass plus vapor-smart, bio-based insulation means quieter rooms, fewer drafts, and more stable temperatures\u2014especially in compact urban envelopes where every inch counts. VIG lets you keep slender frames and still hit northern climate targets.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bills: A tighter envelope plus PLC\/LC3 concrete details that don\u2019t require exotic labor lower both operating and construction risk. PCMs and better windows reduce peak loads so equipment can be right-sized rather than oversized.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carbon: Cement substitutions (PLC now; LC3 next) and mineralized mixes attack the largest share of embodied emissions in typical new builds. Wood-fiber and hemp-lime sequester biogenic carbon while supporting vapor-open assemblies that last.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resilience: Zone-0 thinking normalizes noncombustible ground-level materials, ember-safe vents, and clean soffit geometry\u2014details that protect homes and increasingly, insurability.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>Where homeowners will actually see these first<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Northeast \/ Upper Midwest: Wood-fiber insulation retrofits in capes and foursquares; VIG trials in historic districts; PLC concrete as standard in new slabs and foundations.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mountain West: VIG and PCM packages in space-efficient duplexes and ADUs that need winter comfort without deep frames; wildfire-ready claddings at the WUI edges.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sun Belt metros: PLC as baseline; early LC3 pilots in public\/institutional specs that trickle into build-to-rent and small multifamily; PCMs to shave cooling peaks in townhomes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">California: Zone-0 landscapes, ember-resistant details, and electric-ready envelopes that pair naturally with heat pumps, plus incremental VIG adoption as supply grows.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>How to spec smarter in 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ask your team to price two envelope options: (1) conventional batts + standard double-pane windows and (2) wood-fiber or dense-pack cellulose + upgraded glazing (VIG where available). Compare not just first cost but equipment downsizing and insurance impacts. For concrete, request PLC by default and ask suppliers about near-term LC3 or CO\u2082-mineralized alternatives in your market. Use synchronized plan-and-model workflows to verify wall thicknesses, jamb conditions, and vent locations before you hit \u201csubmit.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bottom line: The coming materials wave isn\u2019t science fiction\u2014it\u2019s a practical toolkit that makes homes quieter, cheaper to run, and harder to burn, while shrinking construction\u2019s carbon footprint. The winners over the next five years will be the projects that combine proven innovations (PLC, VIG) with near-commercial ones (LC3, PCMs, wood-fiber) and document them clearly so lenders, insurers, and plan reviewers can say \u201cyes\u201d the first time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the 2010s were about better gadgets in the home, 2026\u20132030 will be about better materials in the home. A wave of low-carbon cements, bio-based insulation, high-performance glass, and climate-smart wall systems is moving from pilot projects into mainstream residential construction. Here\u2019s a clear look at what\u2019s real, why it matters for both comfort and&#8230; <a href=\"https:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-235990","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First - Business\" \/>\n<meta property=\"og:description\" content=\"If the 2010s were about better gadgets in the home, 2026\u20132030 will be about better materials in the home. A wave of low-carbon cements, bio-based insulation, high-performance glass, and climate-smart wall systems is moving from pilot projects into mainstream residential construction. Here\u2019s a clear look at what\u2019s real, why it matters for both comfort and... Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T19:05:54+00:00\" \/>\n<meta name=\"author\" content=\"Busines Newswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busines Newswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/\",\"name\":\"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp\",\"datePublished\":\"2025-09-25T19:05:54+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#primaryimage\",\"url\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp\",\"contentUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\",\"name\":\"Busines Newswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"caption\":\"Busines Newswire\"},\"sameAs\":[\"https:\/\/businesnewswire.com\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/","og_locale":"en_US","og_type":"article","og_title":"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First - Business","og_description":"If the 2010s were about better gadgets in the home, 2026\u20132030 will be about better materials in the home. A wave of low-carbon cements, bio-based insulation, high-performance glass, and climate-smart wall systems is moving from pilot projects into mainstream residential construction. Here\u2019s a clear look at what\u2019s real, why it matters for both comfort and... Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/","og_site_name":"Business","article_published_time":"2025-09-25T19:05:54+00:00","author":"Busines Newswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Busines Newswire","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/","url":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/","name":"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#primaryimage"},"image":{"@id":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#primaryimage"},"thumbnailUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp","datePublished":"2025-09-25T19:05:54+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8"},"breadcrumb":{"@id":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#primaryimage","url":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp","contentUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/09\/201.webp"},{"@type":"BreadcrumbList","@id":"http:\/\/ipsnews.net\/business\/2025\/09\/25\/the-materials-revolution-whats-about-to-hit-homebuilding-and-where-it-lands-first\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"The Materials Revolution: What\u2019s About to Hit Homebuilding\u2014and Where It Lands First"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8","name":"Busines Newswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","caption":"Busines Newswire"},"sameAs":["https:\/\/businesnewswire.com"],"url":"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/235990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=235990"}],"version-history":[{"count":3,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/235990\/revisions"}],"predecessor-version":[{"id":236015,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/235990\/revisions\/236015"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=235990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=235990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=235990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}