{"id":234198,"date":"2025-08-19T08:13:18","date_gmt":"2025-08-19T08:13:18","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=121912"},"modified":"2025-08-19T08:13:18","modified_gmt":"2025-08-19T08:13:18","slug":"thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/","title":{"rendered":"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121913\" src=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp\" alt=\"\" width=\"550\" height=\"585\" srcset=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp 550w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM-282x300.webp 282w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM-470x500.webp 470w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><b>The Performance Wellness Boom\u2014and the Cannabinoid Behind It<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Performance wellness is no longer just about protein shakes and gym memberships. Today\u2019s consumers\u2014especially athletes, biohackers, and high-performing professionals\u2014are seeking natural, functional solutions to improve energy, focus, and metabolic health. This demand has opened new opportunities for cannabinoid-based products, particularly those featuring <\/span><b>rare compounds like THCV (tetrahydrocannabivarin)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While traditional cannabinoids such as CBD and THC remain staples in the wellness world, <\/span><b>THCV is quickly gaining ground<\/b><span style=\"font-weight: 400;\"> as a promising ingredient for brands looking to differentiate their products and target performance-driven audiences.<\/span><\/p>\n<h2><b>Why THCV? A Functional Cannabinoid with Unique Benefits<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike its psychoactive cousin THC, <\/span><b>THCV offers a distinct range of potential benefits<\/b><span style=\"font-weight: 400;\"> without the euphoric high. Preliminary studies and anecdotal reports suggest that THCV may:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support appetite regulation (potentially reducing cravings)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote clean energy and alertness<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance focus and mental clarity<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support metabolic health and fat oxidation<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These properties have made THCV particularly attractive for <\/span><b>daytime use and pre-workout supplementation<\/b><span style=\"font-weight: 400;\">, where users want the benefits of stimulation and clarity without jitters, sugar, or caffeine.<\/span><\/p>\n<h2><b>THCV for Performance-Driven Products<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Forward-thinking brands are developing THCV-infused products that align with today\u2019s wellness trends. Here are just a few applications where THCV is gaining traction:<\/span><\/p>\n<h3><b>1. Pre-Workout Capsules or Gummies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brands are formulating <\/span><b>THCV isolate<\/b><span style=\"font-weight: 400;\"> into fast-acting capsules and gummies that users can take before hitting the gym or starting their day. The cannabinoid\u2019s reported ability to deliver energy and focus makes it an appealing alternative to traditional stimulants.<\/span><\/p>\n<h3><b>2. Nootropic Stacks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the cognitive enhancement space, <\/span><b>THCV is being used alongside adaptogens and nootropics<\/b><span style=\"font-weight: 400;\"> like lion\u2019s mane, L-theanine, and ginkgo biloba. These blends support improved cognitive performance, memory, and sustained focus\u2014key components for high-functioning individuals.<\/span><\/p>\n<h3><b>3. Weight Management &amp; Metabolic Support<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some studies suggest THCV may influence glucose metabolism and appetite suppression. As such, <\/span><b>THCV-infused products are making their way into weight control supplements and beverages<\/b><span style=\"font-weight: 400;\">, giving brands an edge in the competitive fitness and nutrition space.<\/span><\/p>\n<h2><b>Choosing the Right THCV Ingredient: Isolate vs. Distillate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to formulation, <\/span><b>THCV is available in both isolate and distillate forms<\/b><span style=\"font-weight: 400;\">, each suited for different goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>THCV Isolate<\/b><span style=\"font-weight: 400;\"> is &gt;98% pure THCV, free from other cannabinoids. It\u2019s ideal for clean-label products where precision dosing and THC-free compliance are essential.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>THCV Distillate<\/b><span style=\"font-weight: 400;\"> offers a broader spectrum of cannabinoids and terpenes, which some brands leverage for enhanced entourage effect and formulation flexibility.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choosing the right form depends on the desired user experience, compliance needs, and delivery method. Gummies, capsules, and beverages typically benefit from isolates due to their stability and predictability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/1f449.png\" alt=\"\ud83d\udc49\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> Learn more about high-purity <\/span><a href=\"https:\/\/bulkcbddistributors.com\/product\/thcv-isolate\/\"><b>THCV Isolate<\/b><\/a><span style=\"font-weight: 400;\"> to elevate your product lineup.<\/span><\/p>\n<h2><b>Why More Brands Are Partnering with Bulk CBD Distributors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this fast-evolving cannabinoid market, sourcing the right ingredient is only part of the equation. You also need a partner that understands <\/span><b>the B2B challenges of scaling cannabinoid-based products<\/b><span style=\"font-weight: 400;\"> in a competitive, regulated environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk CBD Distributors is a leading supplier of rare cannabinoids like THCV, known for its:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> <\/span><b>Product Consistency<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Each batch of THCV isolate and distillate is thoroughly tested for purity, potency, and compliance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> <\/span><b>Documentation &amp; Compliance Support<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> From COAs to SDS documents, Bulk CBD Distributors provides what manufacturers need to meet regulatory standards and launch with confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> <\/span><b>Reliable Fulfillment<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> With fast U.S. shipping and international delivery options, brands can plan production timelines without major delays or sourcing issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> <\/span><b>Volume Flexibility<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Whether you&#8217;re developing a limited-run R&amp;D batch or launching a full-scale product, Bulk CBD Distributors offers scalable supply contracts and competitive pricing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands ready to tap into the performance wellness space, <\/span><b>Bulk CBD Distributors\u2019 THCV offerings give a serious competitive edge<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/1f449.png\" alt=\"\ud83d\udc49\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> Check out their <\/span><a href=\"https:\/\/bulkcbddistributors.com\/product\/thcv-distillate\/\"><b>THCV Distillate<\/b><\/a><span style=\"font-weight: 400;\"> for broad-spectrum performance products.<\/span><\/p>\n<h2><b>Market Trends That Favor THCV Innovation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Several market trends are converging to make THCV the \u201cnext big thing\u201d in cannabinoid-based wellness:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A shift toward clean, functional energy<\/b><span style=\"font-weight: 400;\">: Consumers are increasingly wary of sugar- or caffeine-based energy solutions and are seeking plant-based alternatives.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The growth of &#8220;fit no high&#8221; products<\/b><span style=\"font-weight: 400;\">: A rising number of cannabis-curious users want benefits like appetite control or energy without intoxication.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consumer education and label-reading<\/b><span style=\"font-weight: 400;\">: As buyers become more savvy, clean labels and rare ingredients (like THCV) are viewed as premium differentiators.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These dynamics create the perfect environment for <\/span><b>THCV-infused products positioned for productivity, fitness, and wellness outcomes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Final Thoughts: A Rare Ingredient with Powerful Potential<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brands that innovate early with THCV are positioned to <\/span><b>capitalize on growing interest in targeted cannabinoid wellness<\/b><span style=\"font-weight: 400;\">, especially in sectors like energy, performance, and metabolism. As the cannabinoid space becomes more saturated with CBD-only products, ingredients like THCV offer a pathway to stand out\u2014and add real value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manufacturers looking to get ahead should evaluate how <\/span><b>THCV isolate and distillate<\/b><span style=\"font-weight: 400;\"> can support their next wave of product development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for reliable sourcing, formulation partnership, and wholesale support, <\/span><b>Bulk CBD Distributors continues to lead the way in rare cannabinoid distribution<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For further industry insights on THCV sourcing and manufacturing, see the related press release: <\/span><span style=\"font-weight: 400;\">Why Manufacturers Turn to Bulk CBD Distributors for Premium THCV Isolate and Distillate<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Performance Wellness Boom\u2014and the Cannabinoid Behind It Performance wellness is no longer just about protein shakes and gym memberships. Today\u2019s consumers\u2014especially athletes, biohackers, and high-performing professionals\u2014are seeking natural, functional solutions to improve energy, focus, and metabolic health. This demand has opened new opportunities for cannabinoid-based products, particularly those featuring rare compounds like THCV (tetrahydrocannabivarin)&#8230;. <a href=\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-234198","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge - Business\" \/>\n<meta property=\"og:description\" content=\"The Performance Wellness Boom\u2014and the Cannabinoid Behind It Performance wellness is no longer just about protein shakes and gym memberships. Today\u2019s consumers\u2014especially athletes, biohackers, and high-performing professionals\u2014are seeking natural, functional solutions to improve energy, focus, and metabolic health. This demand has opened new opportunities for cannabinoid-based products, particularly those featuring rare compounds like THCV (tetrahydrocannabivarin).... Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T08:13:18+00:00\" \/>\n<meta name=\"author\" content=\"Busines Newswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busines Newswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/\",\"name\":\"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp\",\"datePublished\":\"2025-08-19T08:13:18+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#primaryimage\",\"url\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp\",\"contentUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\",\"name\":\"Busines Newswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"caption\":\"Busines Newswire\"},\"sameAs\":[\"https:\/\/businesnewswire.com\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/","og_locale":"en_US","og_type":"article","og_title":"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge - Business","og_description":"The Performance Wellness Boom\u2014and the Cannabinoid Behind It Performance wellness is no longer just about protein shakes and gym memberships. Today\u2019s consumers\u2014especially athletes, biohackers, and high-performing professionals\u2014are seeking natural, functional solutions to improve energy, focus, and metabolic health. This demand has opened new opportunities for cannabinoid-based products, particularly those featuring rare compounds like THCV (tetrahydrocannabivarin).... Continue Reading &rarr;","og_url":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/","og_site_name":"Business","article_published_time":"2025-08-19T08:13:18+00:00","author":"Busines Newswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Busines Newswire","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/","url":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/","name":"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#primaryimage"},"image":{"@id":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#primaryimage"},"thumbnailUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp","datePublished":"2025-08-19T08:13:18+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#primaryimage","url":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp","contentUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-19-at-1.04.07-AM.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2025\/08\/19\/thcv-in-performance-wellness-how-brands-are-leveraging-rare-cannabinoids-for-a-competitive-edge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8","name":"Busines Newswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","caption":"Busines Newswire"},"sameAs":["https:\/\/businesnewswire.com"],"url":"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/234198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=234198"}],"version-history":[{"count":2,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/234198\/revisions"}],"predecessor-version":[{"id":234209,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/234198\/revisions\/234209"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=234198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=234198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=234198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}