{"id":230206,"date":"2025-06-11T04:57:44","date_gmt":"2025-06-11T04:57:44","guid":{"rendered":"https:\/\/wikiblogsnews.com\/?p=202"},"modified":"2025-06-11T04:57:44","modified_gmt":"2025-06-11T04:57:44","slug":"proflup-com-releases-2025-instagram-engagement-report-carousels-outperform-reels-in-key-niches","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/06\/11\/proflup-com-releases-2025-instagram-engagement-report-carousels-outperform-reels-in-key-niches\/","title":{"rendered":"ProflUp.com Releases 2025 Instagram Engagement Report: Carousels Outperform Reels in Key Niches"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"924\" height=\"614\" src=\"https:\/\/wikiblogsnews.com\/wp-content\/uploads\/2025\/06\/1000581307.jpg\" alt=\"\" class=\"wp-image-203\" srcset=\"https:\/\/wikiblogsnews.com\/wp-content\/uploads\/2025\/06\/1000581307.jpg 924w, https:\/\/wikiblogsnews.com\/wp-content\/uploads\/2025\/06\/1000581307-300x199.jpg 300w, https:\/\/wikiblogsnews.com\/wp-content\/uploads\/2025\/06\/1000581307-768x510.jpg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure>\n<p><strong>REMOTE \u2013 May 27, 2025<\/strong> \u2013 ProflUp.com, a provider of social media optimization tools, has published a new internal report analyzing over 11,000 Instagram posts from late 2024 to early 2025. The findings challenge the platform\u2019s video-first narrative: <strong>carousel posts outperformed reels in engagement across niche markets and smaller creator accounts<\/strong>.<\/p>\n<p>The full findings are available at:<br \/><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f449.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/><a href=\"https:\/\/proflup.com\/are-instagram-carousels-making-a-comeback-in-2025-proflup-data-says-yes\/\"  rel=\"noopener\"> https:\/\/proflup.com\/are-instagram-carousels-making-a-comeback-in-2025-proflup-data-says-yes\/<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4ca.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> Key Insights<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Carousels averaged 4.8% engagement<\/strong> among accounts with fewer than 20,000 followers \u2014 compared to <strong>3.2% for reels<\/strong> in the same cohort.<\/li>\n<li>In verticals like wellness, education, and travel, carousels outperformed reels by as much as <strong>35%<\/strong> in interaction rate.<\/li>\n<li>Carousel usage rose steadily over a 7-month period, while single image posts continued to decline.<\/li>\n<\/ul>\n<p>\u201cThe algorithm may favor Reels, but audiences still reward content that explains, teaches, or tells a story,\u201d said <strong>Elena Papadakis<\/strong>, Head of Data Science at ProflUp. \u201cCarousels continue to be a reliable format for structured, niche-specific engagement.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f50d.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> Methodology<\/strong><\/h3>\n<p>The analysis includes <strong>11,200 anonymized posts<\/strong> from over <strong>1,200 Instagram accounts<\/strong> connected to ProflUp\u2019s analytics platform. Accounts were segmented by follower count and content type. Engagement rate was calculated as total likes, comments, and shares divided by reach.<\/p>\n<p>While this report focuses on surface-level engagement, future reports will explore deeper interactions such as saves, shares, profile taps, and DMs.<\/p>\n<h3 class=\"wp-block-heading\"><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4ac.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> Executive Statement<\/strong><\/h3>\n<p>\u201cThis report confirms what many creators already sense: you don\u2019t always need video to grow,\u201d said <strong>Yiannis Markou<\/strong>, CEO of ProflUp. \u201cIn niche spaces where context matters, carousels remain a powerful tool.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f4cc.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> About ProflUp.com<\/strong><\/h3>\n<p><strong>ProflUp.com<\/strong> offers Instagram growth services including monthly likes, automatic engagement plans, and profile analytics tools. The platform is used by thousands of creators and businesses to build meaningful, policy-compliant engagement.<\/p>\n<p>Learn more at:<br \/><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f449.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/><a href=\"https:\/\/proflup.com\/\"  rel=\"noopener\"> https:\/\/proflup.com<\/a><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong>\u00a0Media Contact<\/strong><br \/><strong>Yiannis Markou<\/strong>, CEO<br \/>Email: ym@proflup.com<br \/>Phone: +357 99984400<br \/>Website:<a href=\"https:\/\/proflup.com\/\"  rel=\"noopener\"> https:\/\/proflup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REMOTE \u2013 May 27, 2025 \u2013 ProflUp.com, a provider of social media optimization tools, has published a new internal report analyzing over 11,000 Instagram posts from late 2024 to early 2025. The findings challenge the platform\u2019s video-first narrative: carousel posts outperformed reels in engagement across niche markets and smaller creator accounts. The full findings are &#8230; <a title=\"ProflUp.com Releases 2025 Instagram Engagement Report: Carousels Outperform Reels in Key Niches\" class=\"read-more\" href=\"https:\/\/wikiblogsnews.com\/proflup-com-releases-2025-instagram-engagement-report-carousels-outperform-reels-in-key-niches\/\" aria-label=\"Read more about ProflUp.com Releases 2025 Instagram Engagement Report: Carousels Outperform Reels in Key Niches\">Read more<\/a><br \/>\n <a href=\"https:\/\/ipsnews.net\/business\/2025\/06\/11\/proflup-com-releases-2025-instagram-engagement-report-carousels-outperform-reels-in-key-niches\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":353,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-230206","post","type-post","status-publish","format-standard","hentry","category-ips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ProflUp.com Releases 2025 Instagram Engagement Report: Carousels Outperform Reels in Key Niches - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2025\/06\/11\/proflup-com-releases-2025-instagram-engagement-report-carousels-outperform-reels-in-key-niches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ProflUp.com Releases 2025 Instagram Engagement Report: Carousels Outperform Reels in Key Niches - Business\" \/>\n<meta property=\"og:description\" content=\"REMOTE \u2013 May 27, 2025 \u2013 ProflUp.com, a provider of social media optimization tools, has published a new internal report analyzing over 11,000 Instagram posts from late 2024 to early 2025. 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