{"id":229985,"date":"2025-06-06T07:56:43","date_gmt":"2025-06-06T07:56:43","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=108550"},"modified":"2025-06-06T07:56:43","modified_gmt":"2025-06-06T07:56:43","slug":"transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/","title":{"rendered":"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics"},"content":{"rendered":"

In recent years, the automotive customization world has undergone a massive transformation. From subtle detailing to full-blown artistic makeovers, car enthusiasts and businesses alike have increasingly turned to <\/span>custom printed vinyl wrap<\/b><\/a> as a powerful medium for expression, branding, and protection. Whether you\u2019re aiming to promote a brand or showcase your personal style, a high-quality vinyl wrap offers a versatile and relatively affordable way to stand out.<\/span><\/p>\n

\"s1<\/p>\n

But beyond the flashy visuals and Instagram-worthy transformations, there\u2019s a deeper world behind custom vinyl wrapping\u2014one that blends design, technology, material science, and craftsmanship. In this article, we\u2019ll dive into the value and process behind custom printed vinyl wraps, explore use cases for different types of customers, and help you understand how to make informed decisions when considering this bold upgrade.<\/span><\/p>\n

\u00a0<\/p>\n

What is a Custom Printed Vinyl Wrap?<\/b><\/p>\n

At its core, a <\/span>custom printed vinyl wrap<\/b> is a large adhesive graphic\u2014usually made from PVC vinyl\u2014that is applied directly to a vehicle\u2019s surface. Unlike traditional paint jobs that are permanent and often expensive, wraps are temporary and can be removed without damaging the underlying paint (assuming proper installation).<\/span><\/p>\n

What makes a wrap \u201ccustom\u201d is the printing process. Using large-format printers and high-resolution images, wraps can display anything from gradients, patterns, brand logos, anime characters, flames, camouflage, to even photorealistic landscapes. The only limit is your imagination.<\/span><\/p>\n

\u00a0<\/p>\n

Why Choose a Custom Printed Vinyl Wrap Over Paint?<\/b><\/p>\n

Choosing between a vinyl wrap and a paint job often comes down to cost, versatility, and longevity. Here are some key benefits of opting for a custom printed vinyl wrap:<\/span><\/p>\n

    \n
  1. Cost-Effective Customization<\/b><\/li>\n<\/ol>\n

    A professional paint job\u2014especially one with special effects like metallic flake, pearlescent finishes, or intricate airbrushing\u2014can easily run into the thousands. In contrast, a wrap offers a similar (and sometimes superior) visual impact at a fraction of the cost.<\/span><\/p>\n

      \n
    1. Complete Design Flexibility<\/b><\/li>\n<\/ol>\n

      Wraps allow for digital rendering and previewing before anything is printed. You can make changes, tweak color schemes, and experiment with different elements before committing to a design. This level of control is unmatched in traditional painting.<\/span><\/p>\n

        \n
      1. Protects Your Original Paint<\/b><\/li>\n<\/ol>\n

        Vinyl acts as a protective barrier against UV rays, chips, and minor scratches. It\u2019s especially valuable for preserving the resale value of your car by keeping the factory paint intact.<\/span><\/p>\n

          \n
        1. Easily Removable<\/b><\/li>\n<\/ol>\n

          If you want to go back to stock or change your design after a few years, wraps can be safely removed with heat and proper tools. You won\u2019t have to worry about damage\u2014assuming it was professionally installed and maintained.<\/span><\/p>\n

            \n
          1. Quick Turnaround<\/b><\/li>\n<\/ol>\n

            Painting can take days to weeks depending on complexity and drying times. A wrap, on the other hand, can often be completed in a single day or two.<\/span><\/p>\n

            Who Uses Custom Printed Vinyl Wraps?<\/b><\/p>\n

            \"s2\"<\/p>\n

            The beauty of vinyl wrapping is its wide appeal. Different groups find unique value in custom printed wraps based on their goals.<\/span><\/p>\n

              \n
            1. Car Enthusiasts & Hobbyists<\/b><\/li>\n<\/ol>\n

              These are the folks who live for personalization. Whether it\u2019s a JDM car with anime artwork (Itasha style), a classic muscle car with matte finishes, or a Euro tuner with a digital camo look, vinyl wraps are a go-to for visual identity.<\/span><\/p>\n

                \n
              1. Small Businesses<\/b><\/li>\n<\/ol>\n

                Fleet wraps or branded vehicles are mobile billboards. A custom printed vinyl wrap featuring your business name, logo, services, and contact information can generate thousands of daily impressions, especially in high-traffic areas.<\/span><\/p>\n

                  \n
                1. Artists & Creatives<\/b><\/li>\n<\/ol>\n

                  Digital artists and illustrators have begun using wraps as a new medium. Instead of printing their artwork on canvas or merchandise, they showcase it on cars and motorcycles, blurring the line between function and fine art.<\/span><\/p>\n

                    \n
                  1. Event Organizers & Sponsors<\/b><\/li>\n<\/ol>\n

                    Short-term promotional wraps are perfect for auto shows, expos, or sponsored events. They grab attention and help sponsors gain visibility in crowded marketplaces.<\/span><\/p>\n

                    Types of Vinyl Wrap Finishes<\/b><\/p>\n

                    When opting for a custom printed vinyl wrap, you also get to choose from different finishes to enhance your design:<\/span><\/p>\n

                    Gloss<\/b> \u2013 Shiny and vibrant, ideal for designs with bright colors and contrast.<\/span><\/p>\n

                    Matte<\/b> \u2013 Sleek and modern; perfect for stealthy, low-profile aesthetics.<\/span><\/p>\n

                    Satin<\/b> \u2013 Somewhere between gloss and matte, giving a smooth and elegant appearance.<\/span><\/p>\n

                    Chrome<\/b> \u2013 Reflective and futuristic, though it can be difficult to maintain.<\/span><\/p>\n

                    Textured Wraps<\/b> \u2013 Carbon fiber, brushed metal, or leather-like textures for added depth and realism.<\/span><\/p>\n

                    The choice of finish can dramatically impact how your design is perceived, so it\u2019s important to work with a designer who understands how light and reflection affect the final result.<\/span><\/p>\n

                    How Are Custom Printed Wraps Created?<\/b><\/p>\n

                    \"s3\"<\/p>\n

                    The process of creating a wrap involves several technical steps:<\/span><\/p>\n

                    Design Creation<\/b>
                    \n<\/span>A designer uses vector-based software to map out the wrap layout, taking into account every curve, crease, and surface area of the vehicle. Templates for specific vehicle models are often used for accuracy.<\/span><\/p>\n

                    Print & Laminate<\/b>
                    \n<\/span>Once the design is finalized, it\u2019s printed on high-quality vinyl using eco-solvent or latex printers. A clear laminate is then applied to protect the ink from scratches, UV rays, and environmental wear.<\/span><\/p>\n

                    Surface Prep<\/b>
                    \n<\/span>Before application, the vehicle\u2019s surface must be thoroughly cleaned and decontaminated to ensure the vinyl adheres properly.<\/span><\/p>\n

                    Installation<\/b>
                    \n<\/span>Professional installers use heat guns, squeegees, and precision tools to stretch and apply the wrap to the vehicle. Complex parts like door handles, mirrors, and bumpers require careful technique.<\/span><\/p>\n

                    Post-Install Inspection<\/b>
                    \n<\/span>After the wrap is installed, it goes through a curing and inspection process. Edges are trimmed, air bubbles are smoothed out, and the installer checks for proper adhesion.<\/span><\/p>\n

                    Maintenance Tips for Your Custom Wrap<\/b><\/p>\n

                    A custom printed vinyl wrap isn\u2019t entirely maintenance-free. To keep it looking sharp:<\/span><\/p>\n

                    Wash by hand<\/b> using a pH-balanced car shampoo. Avoid automatic car washes with harsh brushes.<\/span><\/p>\n

                    Avoid high-pressure washers<\/b> that can lift the edges.<\/span><\/p>\n

                    Use wrap-safe detailing sprays<\/b> for added shine and protection.<\/span><\/p>\n

                    Store your car indoors<\/b> or use a cover to minimize UV damage over time.<\/span><\/p>\n

                    With proper care, a wrap can last between 3 to 7 years depending on material quality and environmental exposure.<\/span><\/p>\n

                    Wrapping Beyond Cars<\/b><\/p>\n

                    Custom wraps aren\u2019t just for cars. Motorcycles, scooters, helmets, laptops, gaming consoles, and even furniture are all fair game. For businesses and personal brands, wrapping display items or accessories can create a cohesive aesthetic across platforms.<\/span><\/p>\n

                    Some high-end vinyl companies now even offer architectural vinyl films for walls, elevators, cabinets, and interior surfaces\u2014an emerging trend in office and retail design.<\/span><\/p>\n

                    Custom Printed Wraps in the Itasha Culture<\/b><\/p>\n

                    A notable trend that\u2019s exploded globally is the Itasha community\u2014cars wrapped with anime or manga-inspired graphics. Once a niche subculture in Japan, Itasha has spread across North America and Europe. Today, entire conventions celebrate these rolling canvases, with awards for design, craftsmanship, and creativity.<\/span><\/p>\n

                    For this kind of personalization, <\/span>custom printed vinyl wrap<\/b> is the only real option. Paint simply can\u2019t replicate the detail and color accuracy that anime art requires. Platforms like <\/span>10kwraps.com<\/span><\/a> have tapped into this niche by offering a massive catalog of designs tailored for the Itasha community and beyond.<\/span><\/p>\n

                    Choosing the Right Wrap Partner<\/b><\/p>\n

                    If you\u2019re ready to take the plunge, choosing the right wrap provider is critical. Here\u2019s what to look for:<\/span><\/p>\n

                    Portfolio of previous work<\/b> \u2013 See what kinds of wraps they\u2019ve done and their attention to detail.<\/span><\/p>\n

                    Material quality<\/b> \u2013 Top-tier brands like Avery Dennison, 3M, and KPMF produce longer-lasting, more vibrant wraps.<\/span><\/p>\n

                    Design capabilities<\/b> \u2013 Not every installer offers in-house design. You may need to work with a designer who understands both aesthetics and technical layout.<\/span><\/p>\n

                    Installation experience<\/b> \u2013 Even the best print can look bad if it\u2019s poorly installed. Look for certified or experienced professionals.<\/span><\/p>\n

                    Warranty<\/b> \u2013 A reputable shop will offer warranties on both material and workmanship.<\/span><\/p>\n

                    Wrapping It Up: Drive Your Vision Forward<\/b><\/p>\n

                    From turning heads at car meets to promoting your business with style, a <\/span>custom printed vinyl wrap<\/b> is more than just decoration\u2014it\u2019s a statement. It tells the world who you are, what you stand for, or simply what you think looks cool.<\/span><\/p>\n

                    Whether you\u2019re an artist seeking a mobile canvas, a company looking for exposure, or just someone wanting to make your daily driver more \u201cyou,\u201d vinyl wrapping opens a door to endless creativity.<\/span><\/p>\n

                    In a world of mass production, standing out has never been easier\u2014or more exciting.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                    In recent years, the automotive customization world has undergone a massive transformation. From subtle detailing to full-blown artistic makeovers, car enthusiasts and businesses alike have increasingly turned to custom printed vinyl wrap as a powerful medium for expression, branding, and protection. Whether you\u2019re aiming to promote a brand or showcase your personal style, a high-quality… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-229985","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"\nTransform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics - Business\" \/>\n<meta property=\"og:description\" content=\"In recent years, the automotive customization world has undergone a massive transformation. From subtle detailing to full-blown artistic makeovers, car enthusiasts and businesses alike have increasingly turned to custom printed vinyl wrap as a powerful medium for expression, branding, and protection. Whether you\u2019re aiming to promote a brand or showcase your personal style, a high-quality... Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T07:56:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg\" \/>\n<meta name=\"author\" content=\"Busines Newswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busines Newswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/\",\"name\":\"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg\",\"datePublished\":\"2025-06-06T07:56:43+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#primaryimage\",\"url\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg\",\"contentUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\",\"name\":\"Busines Newswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"caption\":\"Busines Newswire\"},\"sameAs\":[\"https:\/\/businesnewswire.com\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/","og_locale":"en_US","og_type":"article","og_title":"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics - Business","og_description":"In recent years, the automotive customization world has undergone a massive transformation. From subtle detailing to full-blown artistic makeovers, car enthusiasts and businesses alike have increasingly turned to custom printed vinyl wrap as a powerful medium for expression, branding, and protection. Whether you\u2019re aiming to promote a brand or showcase your personal style, a high-quality... Continue Reading →","og_url":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/","og_site_name":"Business","article_published_time":"2025-06-06T07:56:43+00:00","og_image":[{"url":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg","type":"","width":"","height":""}],"author":"Busines Newswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Busines Newswire","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/","url":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/","name":"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#primaryimage"},"image":{"@id":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#primaryimage"},"thumbnailUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg","datePublished":"2025-06-06T07:56:43+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#primaryimage","url":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg","contentUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/06\/s1-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2025\/06\/06\/transform-your-ride-how-custom-printed-vinyl-wrap-can-redefine-vehicle-aesthetics-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"Transform Your Ride: How Custom Printed Vinyl Wrap Can Redefine Vehicle Aesthetics"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8","name":"Busines Newswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","caption":"Busines Newswire"},"sameAs":["https:\/\/businesnewswire.com"],"url":"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/229985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=229985"}],"version-history":[{"count":2,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/229985\/revisions"}],"predecessor-version":[{"id":229992,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/229985\/revisions\/229992"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=229985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=229985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=229985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}