{"id":2284,"date":"2020-04-13T16:35:00","date_gmt":"2020-04-13T16:35:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2508123"},"modified":"2020-04-13T16:35:00","modified_gmt":"2020-04-13T16:35:00","slug":"lgs-curvy-premium-phone-will-be-called-velvet","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/13\/lgs-curvy-premium-phone-will-be-called-velvet\/","title":{"rendered":"LG\u2019s curvy premium phone will be called \u2018Velvet\u2019"},"content":{"rendered":"
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LG is moving away from its old number schemes.<\/div>\n<\/div>\n
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LG isn’t just hoping that a brand new design language<\/a> will woo you to its next smartphone — it thinks the name will, too. The company has revealed<\/a> that its curved-edge premium phone will be named Velvet to convey its “smoothness and premium softness.” Whether or not that badge has its intended effect, it’ll represent a significant break for a company that has insisted on numeric naming schemes<\/a> for the past several years.<\/p>\n

The switch in naming strategy reflects LG’s goals for the phone and, ultimately, the company as a whole. Its mobile division has been struggling<\/a> for a long time, in part because its phones have relied on novelty features like hands-free control<\/a> or modules<\/a> to stand out. With Velvet, it’s clearly hoping that memorable designs and the names to match will improve the company’s fortunes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Whether or not it does isn’t clear. To date, LG has only talked about Velvet’s basic design, which mates the curves with a “Raindrop” camera layout. Rumors have also pointed to an upper-mid-range design that brings a Snapdragon 765 chip and 5G. This won’t directly challenge flagships like the Galaxy S20<\/a> or iPhone 11 Pro<\/a> if those specs prove accurate. However, that might be the point — instead of trying to win the specs race, LG could offer a posh design at a more affordable price.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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See Campaign: <\/strong>https:\/\/www.engadget.com\/lg-g9-curved-edges-raindrop-021603216.html<\/a>
Contact Information:<\/b>
Jon Fingas<\/p>\n

Tags:<\/b>
<\/a>, Wire<\/a>, United States<\/a>, English<\/a><\/p>\n

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Contact Information:<\/h3>\n

Jon Fingas<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

LG is moving away from its old number schemes. LG isn’t just hoping that a brand new design language will woo you to its next smartphone — it thinks the name will, too. The company has revealed that its curved-edge premium phone will be named Velvet to convey its “smoothness and premium softness.” Whether or not that badge has … Continue reading LG’s curvy premium phone will be called ‘Velvet’<\/span><\/a> Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-2284","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"\nLG\u2019s curvy premium phone will be called \u2018Velvet\u2019 - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/04\/13\/lgs-curvy-premium-phone-will-be-called-velvet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG\u2019s curvy premium phone will be called \u2018Velvet\u2019 - Business\" \/>\n<meta property=\"og:description\" content=\"LG is moving away from its old number schemes. LG isn’t just hoping that a brand new design language will woo you to its next smartphone — it thinks the name will, too. 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