{"id":226952,"date":"2025-04-18T18:58:56","date_gmt":"2025-04-18T18:58:56","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=100923"},"modified":"2025-04-18T18:58:56","modified_gmt":"2025-04-18T18:58:56","slug":"countdown-timers-in-email-campaigns-what-to-know","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/04\/18\/countdown-timers-in-email-campaigns-what-to-know\/","title":{"rendered":"Countdown Timers in Email Campaigns: What to Know"},"content":{"rendered":"

\"WhatsApp<\/p>\n

Getting someone to open your email is tough enough. Getting them to click and act is even harder. People see dozens of messages every day. Most don\u2019t even register.<\/p>\n

So how do email marketers stop the scroll and prompt quick action?<\/p>\n

One effective method: add a countdown timer.<\/p>\n

These visual elements do more than decorate the design. They build urgency. They give people a reason to act now instead of putting it off. And when used the right way, they drive up interaction without changing much else in your campaign.<\/p>\n

Here\u2019s how they work and how to get them to work for you.<\/p>\n

What Countdown Timers Do<\/h3>\n

A countdown timer shows how much time is left before something ends.<\/p>\n

That might be a deal, a sign-up deadline, early access to a new product, etc. You can use animated timers, coded timers, or even fallback images. It depends on what your email service allows.<\/p>\n

You\u2019ll usually see these used in:<\/p>\n