{"id":225630,"date":"2025-04-01T08:58:11","date_gmt":"2025-04-01T08:58:11","guid":{"rendered":"https:\/\/evertise.net\/?p=115147"},"modified":"2025-04-01T08:58:11","modified_gmt":"2025-04-01T08:58:11","slug":"gotranscript-embraces-ai-to-evolve-jobs-not-eliminate-them","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/04\/01\/gotranscript-embraces-ai-to-evolve-jobs-not-eliminate-them\/","title":{"rendered":"GoTranscript Embraces AI to Evolve Jobs, Not Eliminate Them"},"content":{"rendered":"<p><span id = wx_e_115147><\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Hybrid AI-Human Approach Boosts Productivity, 30,000-Strong Workforce Thrives as Company Sees Unexpected Revenue Growth<\/span><\/i><\/p>\n<p><b>LEWES, DELAWARE<\/b><span style=\"font-weight: 400\"> \u2013 At a time when many workers fear that artificial intelligence (AI) will replace their jobs, global transcription service GoTranscript is forging a different path by <\/span><b>introducing AI transcription post-editing<\/b><span style=\"font-weight: 400\">. This approach streamlines processes without eliminating any positions. In fact, GoTranscript\u2019s <\/span><b>hybrid model<\/b><span style=\"font-weight: 400\">\u2014where AI-generated transcripts are refined by human experts\u2014has not only preserved but also increased demand for its transcribers and editors. This example demonstrates how AI can fuel job evolution rather than job elimination, positioning people in critical oversight roles as the technology expands.<\/span><\/p>\n<h2><b>AI Augments, Humans Deliver the Finish<\/b><\/h2>\n<p><span style=\"font-weight: 400\">GoTranscript, founded in 2005, built its reputation on 100% human-made transcription. Now, in response to industry trends, it has introduced an AI-assisted transcription service where speech recognition software produces a draft transcript that human experts then refine. This \u201cAI post-editing\u201d model marries the speed of automation with the nuance and accuracy of human review. As a result, clients benefit from faster turnaround times and cost savings, while a global network of 30,000 transcribers continues to ensure quality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe tried using some of the new AI-only transcription tools for a major market research project on VPN usage, but the raw AI output wasn\u2019t accurate enough for our needs,\u201d said Karolis Toleikis, CEO of IPRoyal, a company that conducts worldwide internet usage research. \u201cI appreciate that GoTranscript still has human editors polishing the AI results. It means we get the high-accuracy transcripts we rely on for our analysis.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of diminishing the role of human transcribers, GoTranscript\u2019s adoption of AI has expanded it. The company reports that as the AI handles the heavy lifting of initial transcription, the volume of projects has grown \u2013 and so has the need for skilled editors to perfect those transcripts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cOur human team is as crucial as ever,\u201d said <\/span><b>Vitalijus Baika<\/b><span style=\"font-weight: 400\">, CEO of GoTranscript. \u201cAI can draft a transcript in minutes, but it\u2019s our people who turn that draft into a publication-ready document. That dynamic has opened up new opportunities for our staff rather than replacing them.\u201d<\/span><\/p>\n<h2><b>Cost Savings Fuel Growth<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The introduction of AI post-editing has also brought unexpected business benefits. By allowing algorithms to do part of the work and humans to handle the rest, GoTranscript has significantly reduced its operating costs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIntegrating AI has saved us up to 64% in expenses,\u201d Baika noted. \u201cWhat\u2019s really surprising is that it also boosted our revenue. Lower costs let us offer more competitive pricing, which attracted new clients \u2013 and since we can complete projects faster now, we can take on more volume without sacrificing quality.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to GoTranscript, the increased workload is being met by its extensive base of freelance transcribers, indicating that the demand for human oversight is actually growing as its AI usage scales up. GoTranscript\u2019s workforce of 30,000 professional transcribers and editors spans the globe, providing around-the-clock service in multiple languages. Rather than shrinking due to automation, this talent pool has remained robust. The company is a positive outlier at a moment when headlines often predict AI-driven layoffs. With AI handling repetitive tasks and humans focusing on fine-tuning and context, GoTranscript exemplifies how technology can elevate human roles.<\/span><\/p>\n<h2><b>Leading a Human-First AI Future<\/b><\/h2>\n<p><span style=\"font-weight: 400\">GoTranscript\u2019s success with AI-human collaboration offers a hopeful example of how industries can adapt to new technology. As artificial intelligence becomes more prevalent in workplaces, the company demonstrates that people remain indispensable for ensuring accuracy, context, and creativity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThere\u2019s been a lot of talk about AI coming for jobs,\u201d said Baika. \u201cBut our experience shows the opposite \u2013 AI is making our jobs more interesting and our service more valuable. We believe the future of work is humans and AI working together, and we\u2019re proud to be proving that model.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Industry analysts note that the transcription field is just one of many where automation is creating new kinds of roles. GoTranscript\u2019s approach highlights an emerging trend: rather than outright replacing employees, forward-thinking companies are upskilling their workforce to work alongside AI tools. In GoTranscript\u2019s case, transcribers have effectively become editors and quality assurance specialists for AI-generated content. This partnership is yielding tangible benefits for both the business and its clients.<\/span><\/p>\n<h2><b>About GoTranscript<\/b><\/h2>\n<p><span style=\"font-weight: 400\">GoTranscript is one of the world\u2019s largest online transcription and translation agencies, with a mission to deliver fast, accurate, and affordable language services. Founded in 2005, the company provides a range of services including transcriptions, captions, subtitles, and translations in multiple languages. GoTranscript\u2019s global team of 30,000+ human transcribers and editors serves over 100,000 clients worldwide. By combining advanced speech recognition AI with expert human editing, GoTranscript achieves 99%+ accuracy on final transcripts. The company is headquartered in the U.K. and U.S., with a presence across Europe, Asia, and the Americas.<\/span><\/p>\n<p><b>Media Contact<\/b><b><br \/>\n<\/b><b>Vitalijus Baika<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\">CEO, GoTranscript<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">vitalijus@gotranscript.com<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><a href=\"https:\/\/gotranscript.com\/\"  rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/gotranscript.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><\/span>Hybrid AI-Human Approach Boosts Productivity, 30,000-Strong Workforce Thrives as Company Sees Unexpected Revenue Growth LEWES, DELAWARE \u2013 At a time when many workers fear that <a href=\"https:\/\/ipsnews.net\/business\/2025\/04\/01\/gotranscript-embraces-ai-to-evolve-jobs-not-eliminate-them\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,387],"tags":[],"class_list":["post-225630","post","type-post","status-publish","format-standard","hentry","category-ips","category-si"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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