{"id":219953,"date":"2025-01-27T15:55:07","date_gmt":"2025-01-27T15:55:07","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=84594"},"modified":"2025-01-27T15:55:07","modified_gmt":"2025-01-27T15:55:07","slug":"we-will-revive-benchs-platform-employer-coms-cmo-matt-charney-announces","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2025\/01\/27\/we-will-revive-benchs-platform-employer-coms-cmo-matt-charney-announces\/","title":{"rendered":"\u201cWe will revive Bench\u2019s platform\u201d \u2013 Employer.com\u2019s CMO Matt Charney announces"},"content":{"rendered":"<p><b>The sudden closure of Vancouver-based Bench Accounting sent shockwaves through the small business community in America, leaving more than 11,000 businesses unable to access critical financial records.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">On <\/span><b>December 27, 2024<\/b><span style=\"font-weight: 400;\">, Bench Accounting announced it would <\/span><b>cease operations immediately<\/b><span style=\"font-weight: 400;\">, leaving small business owners scrambling for Bench alternatives during the busiest time of the year \u2014 tax season. The closure not only put <\/span><b>450 employees out of work<\/b><span style=\"font-weight: 400;\"> but also locked customers out of vital accounting data needed for tax filings and financial planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers received a message on Bench\u2019s website that read:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe regret to inform you that as of December 27, 2024, the Bench platform will no longer be accessible. We know this news is abrupt and may cause disruption, so we\u2019re committed to helping Bench customers navigate through the transition.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for many, this was too little, too late. Small business owners took to LinkedIn and Reddit to voice frustration over <\/span><b>years of tax and accounting data<\/b><span style=\"font-weight: 400;\"> locked away with no clear path to retrieval.<\/span><\/p>\n<p><b>\u201cI can\u2019t access my company\u2019s financial records. We were just onboarding with Bench when this happened,\u201d<\/b><span style=\"font-weight: 400;\"> shared one distressed user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, just days after the announcement, <\/span><a href=\"http:\/\/employer.com\/\"  rel=\"noopener\"><span style=\"font-weight: 400;\">Employer.com<\/span><\/a><span style=\"font-weight: 400;\"> swooped in with an acquisition that aims to bring the platform back to life. Matt Charney, Employer.com\u2019s Chief Marketing Officer, publicly reassured customers:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe will revive Bench\u2019s platform. Clients can expect continuity and full access to their data. The bookkeepers you trust are staying, and your financial records are safe.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For the small businesses affected, this acquisition couldn\u2019t come soon enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employer.com, a San Francisco-based HR and payroll company, aims to <\/span><b>restore operations quickly, ensure data access, and prevent further disruption<\/b><span style=\"font-weight: 400;\"> to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matt Charney emphasized:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThis acquisition allows us to not only preserve Bench\u2019s technology but also bring back key personnel. Customers will have access to their historical data and ongoing bookkeeping services without interruption.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This announcement came as a sigh of relief for many business owners who had been scrambling to file for IRS extensions or seek Bench Accounting alternative accounting providers.<\/span><\/p>\n<h2><b>But\u2026 what went wrong at Bench?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despite raising <\/span><b>over $113 million in venture capital<\/b><span style=\"font-weight: 400;\"> from investors like Shopify and Bain Capital, Bench struggled with profitability. Sources suggest the company\u2019s rapid growth in tech features <\/span><b>outpaced its ability to manage operational efficiency<\/b><span style=\"font-weight: 400;\">, leading to poor service quality and employee turnover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bench\u2019s limitations \u2014 including a lack of accrual-based accounting support \u2014 alienated larger, scaling businesses. The company relied heavily on <\/span><b>automation and AI<\/b><span style=\"font-weight: 400;\">, which reduced personalized service, causing frustration among clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One former client stated:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe reports were often late, and reconciling them to reality felt like a guessing game. Tax season became a nightmare.\u201d \u2013 u\/anon_bizowner<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This lack of personalization and operational instability set the stage for Bench\u2019s eventual collapse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the acquisition by Employer.com promises to <\/span><b>restore, and even enhance, services<\/b><span style=\"font-weight: 400;\">, many small businesses remain skeptical. The suddenness of the shutdown and lack of communication damaged trust in the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matt Charney and Employer.com\u2019s leadership are aware of these concerns and have pledged <\/span><b>immediate access to financial records<\/b><span style=\"font-weight: 400;\"> for clients, along with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless platform reactivation<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention of in-house bookkeepers<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access to tax and accounting data without additional fees<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Employer.com also announced plans to <\/span><b>invest in better customer service and operational transparency<\/b><span style=\"font-weight: 400;\"> moving forward.<\/span><\/p>\n<h2><b>Lessons for small business owners<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While the fallout from Bench\u2019s shutdown may take months to fully resolve, Employer.com\u2019s intervention provides hope for thousands of small businesses left in limbo. However, the Bench collapse serves as a wake-up call for small businesses to diversify their financial service providers and avoid vendor lock-in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business relies on a <\/span><b>single accounting provider<\/b><span style=\"font-weight: 400;\">, consider backing up data regularly and <\/span><b>working with firms that prioritize transparency and data portability<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>CoCountant<\/b><span style=\"font-weight: 400;\">, for instance, is a service that offers a <\/span><b>personalized approach to <\/b><a href=\"https:\/\/cocountant.com\/\"  rel=\"noopener\"><b>bookkeeping and accounting<\/b><\/a><span style=\"font-weight: 400;\">. Unlike automated solutions, they pair you with dedicated bookkeepers and accountants, ensuring your books are managed by experts, not algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For business owners, this serves as a reminder to <\/span><b>diversify service providers, demand transparency, and choose platforms that offer control and flexibility<\/b><span style=\"font-weight: 400;\"> over your financial data.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sudden closure of Vancouver-based Bench Accounting sent shockwaves through the small business community in America, leaving more than 11,000 businesses unable to access critical financial records. On December 27, 2024, Bench Accounting announced it would cease operations immediately, leaving small business owners scrambling for Bench alternatives during the busiest time of the year \u2014&#8230; <a href=\"https:\/\/ipsnews.net\/business\/2025\/01\/27\/we-will-revive-benchs-platform-employer-coms-cmo-matt-charney-announces\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-219953","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cWe will revive Bench\u2019s platform\u201d \u2013 Employer.com\u2019s CMO Matt Charney announces - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2025\/01\/27\/we-will-revive-benchs-platform-employer-coms-cmo-matt-charney-announces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWe will revive Bench\u2019s platform\u201d \u2013 Employer.com\u2019s CMO Matt Charney announces - Business\" \/>\n<meta property=\"og:description\" content=\"The sudden closure of Vancouver-based Bench Accounting sent shockwaves through the small business community in America, leaving more than 11,000 businesses unable to access critical financial records. 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