{"id":213942,"date":"2024-11-04T15:00:00","date_gmt":"2024-11-04T15:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3083094"},"modified":"2024-11-04T15:00:00","modified_gmt":"2024-11-04T15:00:00","slug":"national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/11\/04\/national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts\/","title":{"rendered":"National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; Recommends Modification of Influencer Posts"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/11\/43971528-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>New York, NY \u2013 November 4, 2024<\/strong> \u2013<\/em> As part of its routine monitoring program, BBB National Programs\u2019 National Advertising Division inquired about certain claims made by Drunk Elephant, LLC in social media and determined that Drunk Elephant provided a reasonable basis for its claim that certain skincare products in an Instagram post are \u201csafe for kids and tweens to use.\u201d<\/p>\n<p style=\"text-align: justify;\">However, the National Advertising Division (NAD) also determined that two TikTok videos demonstrating and reviewing Drunk Elephant\u2019s B-Goldi Bright Drops did not sufficiently disclose the material connection between Drunk Elephant and the influencers promoting its products. Therefore, NAD recommended that Drunk Elephant contact the influencers to have the posts modified to include such disclosures.<\/p>\n<p style=\"text-align: justify;\"><strong>Influencer Practices<\/strong><\/p>\n<p style=\"text-align: justify;\">A TikTok video post featuring Alix Earle, a Drunk Elephant paid influencer, states \u201c@Drunk Elephant you did it again \u2013 you guys know I\u2019m obsessed with the bronzing drops\u2026 wait til you see these b goldi drops #drunkelephantpartner.\u201d The hashtag is on the fifth line and only visible if the viewer clicks on the hyperlink \u201cmore.\u201d<\/p>\n<p style=\"text-align: justify;\">NAD found that Ms. Earle\u2019s material connection disclosure \u201c#drunkelephantpartner\u201d is not clear and conspicuous for several reasons. Drunk Elephant advised NAD that it reached out to Ms. Earle to edit or delete the post. NAD recommended that Drunk Elephant continue to seek modification of the challenged post to:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ensure the hashtag (#drunkelephantpartner) appears clearly and conspicuously without having to click on a hyperlink and as separate words so that viewers can understand it, and<\/li>\n<li>Include a clear and conspicuous material connection disclosure within the video.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"margin-top:10px\">The other TikTok video post was created by Sophia Pauline, an unpaid influencer who received free product from the company. Sophia Pauline\u2019s video post did not feature a material connection disclosure. The text accompanying her post states \u201cb-goldi illuminating drops are 10\/10.\u201d NAD noted that receiving free product constitutes a material connection that requires disclosure and recommended Drunk Elephant request Sophia Pauline modify her post to include a clear and conspicuous material connection disclosure.<\/p>\n<\/p>\n<p style=\"text-align: justify;\">During the inquiry, Drunk Elephant advised NAD that it will take reasonable steps to encourage influencers receiving free products to make clear and conspicuous material connection disclosures and provide instruction on required disclosure practices as part of the materials that Drunk Elephant sends to influencers. Drunk Elephant also informed NAD it will clearly and conspicuously display a material connection disclosure if reposting endorsements from unpaid influencers receiving free products.<\/p>\n<p style=\"text-align: justify;\"><strong>Safety Claims<\/strong><\/p>\n<p style=\"text-align: justify;\">NAD inquired about a Drunk Elephant Instagram post with the express claim, \u201cHere\u2019s a list of our products that are safe for kids and tweens to use: Beste, LaLa, Bora (it\u2019s very rich so this one depends on level of dryness). F-Balm, Wonderwild, Virgin Marula Oil, Umbra Sheer, B-Hydra, D-Bronzi, O-Bloos, Lippe Pekee, Kamil Body Cleanser, Sili Body Lotion, Sili Whipped, Wild Marula Tangle Spray, and Cocomino shampoo + conditioner.\u201d<\/p>\n<p style=\"text-align: justify;\">NAD concluded that Drunk Elephant had a reasonable basis for its claim that the 18 products in the challenged Instagram post are \u201csafe for kids and tweens to use.\u201d NAD found that reasonable consumers would understand the claim to mean that these products meet safety standards for cosmetics intended to be applied to the skin of teens and tweens, a message that was supported.\u00a0<\/p>\n<p style=\"text-align: justify;\">During the proceeding, Drunk Elephant voluntarily agreed to permanently discontinue the challenged testimonials featured in an Instagram video as part of their #BareWithUs campaign. Therefore, NAD did not review these claims on their merits and will treat the claims for compliance purposes, as though NAD recommended they be discontinued.<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, Drunk Elephant stated that it \u201cwill comply with NAD\u2019s recommendations\u201d and noted that it \u201cappreciates NAD\u2019s important role in advertising industry self-regulation.\u201d\u00a0<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u00a0National Advertising Division of BBB National Programs\u00a0provides\u00a0independent self-regulation\u00a0and dispute resolution services,\u00a0guiding\u00a0the truthfulness of advertising across the U.S. The National Advertising Division\u00a0reviews national advertising in all media and its decisions set consistent standards for\u00a0advertising\u00a0truth and accuracy, delivering meaningful protection to\u00a0consumers\u00a0and leveling the playing field for business.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><\/p>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: jrosenberg@bbbnp.org<br \/>Job Title: Media Relations<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 November 4, 2024 \u2013 As part of its routine monitoring program, BBB National Programs\u2019 National Advertising Division inquired about certain claims made by Drunk Elephant, LLC in social media and determined that Drunk Elephant provided a reasonable basis for its claim that certain skincare products in an Instagram post are \u201csafe [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/11\/04\/national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-213942","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; Recommends Modification of Influencer Posts - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/11\/04\/national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; Recommends Modification of Influencer Posts - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 November 4, 2024 \u2013 As part of its routine monitoring program, BBB National Programs\u2019 National Advertising Division inquired about certain claims made by Drunk Elephant, LLC in social media and determined that Drunk Elephant provided a reasonable basis for its claim that certain skincare products in an Instagram post are \u201csafe [\u2026] Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2024\/11\/04\/national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-04T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/11\/43971528-NAD_PC_RGB_300x300.png\" \/>\n<meta name=\"author\" content=\"Press Release\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Press Release\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2024\/11\/04\/national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2024\/11\/04\/national-advertising-division-finds-certain-safety-claims-for-drunk-elephant-skincare-products-supported-recommends-modification-of-influencer-posts\/\",\"name\":\"National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; 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