{"id":213641,"date":"2024-10-28T07:49:09","date_gmt":"2024-10-28T07:49:09","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=63267"},"modified":"2024-10-28T07:49:09","modified_gmt":"2024-10-28T07:49:09","slug":"7-key-indicators-its-time-to-redesign-your-business-website","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/10\/28\/7-key-indicators-its-time-to-redesign-your-business-website\/","title":{"rendered":"7 Key Indicators It\u2019s Time to Redesign Your Business Website"},"content":{"rendered":"

\"7<\/p>\n

The first and oldest web domain on the internet is symbolics.com, founded in 1985. And even they updated their look and feel to keep up with modern search and user trends.<\/p>\n

For some small business owners, investing in web design might seem like an unnecessary expense. In fact, it\u2019s quite the opposite. User behaviors and Google search algorithms are constantly evolving. You\u2019re missing out on valuable traffic (and potential customers) if you\u2019re not consistently modernizing your website.<\/p>\n

But how can you tell when it\u2019s time to upgrade or create your first website? Below, we outline seven key signs or reasons why a small business might need a new site.<\/p>\n

1. You Still Don\u2019t Have a Website<\/strong><\/h2>\n

Shockingly, a large number of small businesses in America don\u2019t have a website at all.<\/p>\n

If you\u2019re an independent gas station in a busy area, that might work. But for most, not having a website means missing out on countless potential leads.<\/p>\n

Thankfully, this is a problem that you can resolve quickly. Now is the perfect time to get affordable website design. These days, websites are budget-friendly to host, quick and cost-effective to design, and simple to maintain\u2014as long as you partner with the right provider. One of them is a web design company\u00a0https:\/\/neon-tm.com\/web-design-calgary\/<\/a>\u00a0Neon Team.<\/p>\n

2. Your Current Website is Ugly or Outdated<\/strong><\/h2>\n

The adage goes: Never judge a book by its cover. Well, that doesn\u2019t work so well when it comes to your online presence.<\/p>\n

The main goal of your website is to attract and engage visitors, encouraging them to interact with your website. This might be to buy a product (an e-commerce business), request a service quotation (a plumber or roofer), or make an appointment (a doctor\u2019s office). However, one study found that close to 40% of visitors will discontinue their time on a website if they think it\u2019s, well, ugly.<\/p>\n

If your website feels more 2013 than 2024, it\u2019s time to invest in a redesign\u2014right away!<\/p>\n

3. Your Website Is Not Mobile Friendly<\/strong><\/h2>\n

You\u2019re probably glued to your smartphone. You\u2019re probably glued to your phone. After all, the average user spends over 3 hours a day scrolling through socials, websites, emails, podcasts, and more on their device.<\/p>\n

It\u2019s a safe bet your customers are doing the same thing. So, make sure your company website looks and works great on a desktop and adapts to smaller screens. After all, nearly 60% of web traffic comes from mobile devices\u2014smartphones, tablets, or laptops.<\/p>\n

Thankfully, most website builders today use responsive design technology, making it easy to adapt to this new reality.<\/p>\n

4. You\u2019re Not Getting the Results You Expect from Your Site<\/strong><\/h2>\n

You\u2019ve mastered that crucial first impression. Your site looks fantastic on mobile, but you\u2019re still not generating the leads you expected\u2014or at least not as many as you\u2019d like.<\/p>\n

If your conversions are falling short, it could be that your website design isn\u2019t properly guiding visitors through your sales funnel. They may find you, but once they land on your site, they\u2019re unsure where to go or what to do next.<\/p>\n

A redesign with an emphasis on clear calls-to-action and marketing copy can help you reach your conversion targets.<\/p>\n

5. Business Is Slow, and Sales Are Stagnating<\/strong><\/h2>\n

You\u2019ve had a legitimate business for a long time, and once, your website served you well. People could find you, and they\u2019d contact you via phone or the contact form on your website to enquire about your services.<\/p>\n

Today, those people just aren\u2019t coming. So, what\u2019s going on?<\/p>\n

Your aging website is probably not optimized for inbound marketing. You need to make sure it includes places where you can provide your visitors with educational and helpful information that addresses their pain points and helps them trust your expertise.<\/p>\n

6. You Have a High Bounce Rate<\/strong><\/h2>\n

Google Analytics measures bounce rate as the percentage of visitors who land on a single page of your website. In other words, it tracks how many people click through\u2014like from a Google search result\u2014only to leave your site immediately or shortly after.<\/p>\n

A high bounce rate is considered anywhere between 56% to 70% (or above). You can read this as your website not having enough relevant content to keep visitors interested and exploring.<\/p>\n

To fix this, you need to upgrade your website to guide visitors smoothly at every stage of their experience, giving them a clear next step.<\/p>\n

7. Your Website Isn\u2019t Secure<\/strong><\/h2>\n

If your website lacks security, it will be ranked lower in Google searches, making it harder for people to find you. Additionally, if visitors see your site as unsafe, they\u2019re less likely to trust you.<\/p>\n

Modern websites need an SSL certificate at a minimum. This is a crucial trust signal for both visitors and Google. However, some small businesses might need to think about upgrading to a more secure option, particularly if they handle sensitive client information.<\/p>\n

If you think you need a new website, trust your gut. If it\u2019s telling you \u201cyes,\u201d you probably needed to invest yesterday. If even one of the points above resonates with you, it\u2019s time to invest in an upgrade.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first and oldest web domain on the internet is symbolics.com, founded in 1985. And even they updated their look and feel to keep up with modern search and user trends. For some small business owners, investing in web design might seem like an unnecessary expense. In fact, it\u2019s quite the opposite. User behaviors and… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-213641","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"\n7 Key Indicators It\u2019s Time to Redesign Your Business Website - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/10\/28\/7-key-indicators-its-time-to-redesign-your-business-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Key Indicators It\u2019s Time to Redesign Your Business Website - Business\" \/>\n<meta property=\"og:description\" content=\"The first and oldest web domain on the internet is symbolics.com, founded in 1985. 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