{"id":213111,"date":"2024-10-16T14:00:00","date_gmt":"2024-10-16T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3082707"},"modified":"2024-10-16T14:00:00","modified_gmt":"2024-10-16T14:00:00","slug":"in-national-advertising-division-fast-track-swift-case-reckitt-voluntarily-discontinued-1-recommended-claim-for-finish-dishwashing-detergent","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/10\/16\/in-national-advertising-division-fast-track-swift-case-reckitt-voluntarily-discontinued-1-recommended-claim-for-finish-dishwashing-detergent\/","title":{"rendered":"In National Advertising Division Fast-Track SWIFT Case, Reckitt Voluntarily Discontinued \u201c#1 Recommended\u201d Claim for Finish Dishwashing Detergent"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 October 16, 2024<\/strong> \u2013<\/em> BBB National Programs\u2019 National Advertising Division has closed a Fast-Track SWIFT challenge initiated by competitor Procter & Gamble Company (P&G) following the voluntary discontinuation of claims made by Reckitt Benckiser that its Finish dishwashing detergent is the \u201c#1 Recommended in America.\u201d<\/p>\n

Reckitt markets Finish dishwasher products while P&G manufacturers and distributes various dishwasher detergent brands, including Cascade.<\/p>\n

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).<\/p>\n

The challenged claims \u201cRecommended by more dishwasher brands in the US\u201d and \u201c#1 Recommended Brand in America\u201d appeared online, on product packaging, and on in-store artwork.<\/p>\n

Reckitt informed NAD that, prior to the challenge, it had voluntarily and permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.<\/p>\n

In its advertiser statement, Reckitt stated that it \u201cagrees to comply with NAD\u2019s decision\u201d and will continue to work to remove all iterations of the claim.<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n

About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. The National Advertising Division\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.<\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a><\/p>\n

Contact Information:<\/h3>\n

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations<\/p>\n

Tags:<\/b>
BNN<\/a>, CE<\/a>, Extended Distribution<\/a>, Go Media<\/a>, Go Media2<\/a>, Google News<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, Nexis Newswire<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 October 16, 2024 \u2013 BBB National Programs\u2019 National Advertising Division has closed a Fast-Track SWIFT challenge initiated by competitor Procter & Gamble Company (P&G) following the voluntary discontinuation of claims made by Reckitt Benckiser that its Finish dishwashing detergent is the \u201c#1 Recommended in America.\u201d Reckitt markets Finish dishwasher products while [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-213111","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nIn National Advertising Division Fast-Track SWIFT Case, Reckitt Voluntarily Discontinued \u201c#1 Recommended\u201d Claim for Finish Dishwashing Detergent - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/10\/16\/in-national-advertising-division-fast-track-swift-case-reckitt-voluntarily-discontinued-1-recommended-claim-for-finish-dishwashing-detergent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In National Advertising Division Fast-Track SWIFT Case, Reckitt Voluntarily Discontinued \u201c#1 Recommended\u201d Claim for Finish Dishwashing Detergent - 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