{"id":212909,"date":"2024-10-11T14:45:00","date_gmt":"2024-10-11T14:45:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3082648"},"modified":"2024-10-11T14:45:00","modified_gmt":"2024-10-11T14:45:00","slug":"nad-recommends-charter-discontinue-or-modify-spectrum-internet-fastest-speeds-in-more-neighborhoods-than-any-other-provider-claim","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/10\/11\/nad-recommends-charter-discontinue-or-modify-spectrum-internet-fastest-speeds-in-more-neighborhoods-than-any-other-provider-claim\/","title":{"rendered":"NAD Recommends Charter Discontinue or Modify Spectrum Internet \u201cFastest Speeds in More Neighborhoods than Any Other Provider\u201d Claim"},"content":{"rendered":"

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New York, NY \u2013 October 11, 2024<\/strong> \u2013<\/em> In a challenge brought by AT&T Services, Inc., BBB National Programs\u2019 National Advertising Division recommended that Charter Communications, Inc. discontinue or modify the claim that \u201cSpectrum offers the fastest speeds in more neighborhoods than any other provider\u201d to avoid conveying the unsupported message that Charter offers the fastest speeds and is available in more \u201cneighborhoods.\u201d<\/p>\n

The challenged claim appears in three advertisements for Spectrum home internet service featuring actress and celebrity spokesperson Michelle Monaghan: a 60-second \u201cDreams Ad,\u201d a 30-second \u201cSwitch Ad,\u201d and a 60-second \u201cSwitch Ad.\u201d\u00a0<\/p>\n

The National Advertising Division (NAD) determined that consumers may reasonably interpret the claim that \u201cSpectrum offers the fastest speeds in more neighborhoods than any other provider\u201d to mean that Spectrum offers the \u201cfastest speeds\u201d and<\/strong> is available in more neighborhoods than any other provider.<\/p>\n

NAD found that although AT&T is not mentioned by name, it is reasonable for consumers to understand that the claim compares Charter to AT&T and other competitors. Therefore, NAD determined the challenged advertising reasonably conveys the implied message that \u201cSpectrum offers faster internet speeds in the markets where Spectrum and AT&T compete.\u201d<\/p>\n

Although Charter\u2019s evidence showed that in more census blocks, zip codes, and broadband service locations it offers faster speeds than other providers, the evidence did not show that Charter both offers the \u201cfastest speeds\u201d and is available in more neighborhoods.<\/p>\n

For this reason, NAD concluded that Charter\u2019s evidence was not a good fit to support this broad availability message. Further, while Charter\u2019s evidence may support claims tying Spectrum\u2019s fastest speeds to more zip codes or census blocks, NAD cautioned Charter to modify future claims about \u201cneighborhoods\u201d to clearly and conspicuously disclose the basis of the comparison.\u00a0<\/p>\n

Accordingly, NAD:<\/p>\n