{"id":212785,"date":"2024-10-08T17:10:29","date_gmt":"2024-10-08T17:10:29","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=58901"},"modified":"2024-10-08T17:10:29","modified_gmt":"2024-10-08T17:10:29","slug":"a-multi-search-engine-strategy-in-2025-look-beyond-google","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/","title":{"rendered":"A Multi-Search Engine Strategy in 2025: Look Beyond Google"},"content":{"rendered":"

For years, <\/span>Google<\/span><\/a> has been synonymous with search engine optimization (SEO). It has been the undisputed leader in the market, and businesses have primarily focused on optimizing their content to meet Google\u2019s standards and algorithms. However, as we move toward 2025, it is becoming increasingly important to broaden the scope of SEO beyond Google. The search landscape is evolving, with new players, emerging technologies, and a heightened focus on privacy. Adopting a multi-search engine strategy is now crucial for staying ahead of the competition and reaching a wider audience.<\/span><\/p>\n

In this article, we\u2019ll explore why it\u2019s essential to look beyond Google and how to develop an effective multi-search engine strategy for 2025. We\u2019ll discuss other search engines like Bing, DuckDuckGo, Yandex, and emerging AI-driven platforms, and explain how to optimize for each to ensure that your business remains visible across the diverse and expanding search ecosystem.<\/span><\/p>\n

1. Why a Multi-Search Engine Strategy is Crucial in 2025<\/span><\/h2>\n

Google undoubtedly dominates the search market, holding approximately 90% of the global search engine market share. However, relying solely on Google is a risk for businesses. Shifting algorithms, increased competition, and evolving user behaviors mean that diversifying your SEO strategy is necessary for sustainable success.<\/span><\/p>\n

\u2013 Diversification Minimizes Risk<\/span><\/h3>\n

A significant change in Google\u2019s algorithms can lead to major fluctuations in rankings, often impacting traffic and revenue. By optimizing for multiple search engines, businesses reduce the risk of being too dependent on one platform. With a multi-search engine strategy, if there are changes that negatively impact your ranking on Google, your visibility on other platforms like Bing or DuckDuckGo could help cushion the impact.<\/span><\/p>\n

\u2013 Reaching Diverse Audiences<\/span><\/h3>\n

Different search engines cater to different types of users. For instance, DuckDuckGo is popular among privacy-conscious users, while Yandex is the preferred search engine in Russia. By optimizing for multiple platforms, you ensure that your business is discoverable by a diverse audience, regardless of which search engine they use.<\/span><\/p>\n

\u2013 The Rise of AI-Driven Search<\/span><\/h3>\n

AI-driven technologies are reshaping how users interact with search engines. Platforms like Bing are increasingly integrating AI to offer more personalized and conversational search experiences. Optimizing for multiple search engines means adapting to these new features, which can lead to increased visibility as search technologies evolve.<\/span><\/p>\n

2. Bing: AI Integration and Multimedia Emphasis<\/span><\/h2>\n

Bing may hold a smaller market share compared to Google, but it is becoming an important player in the SEO landscape, especially with its integration of advanced AI tools. Microsoft\u2019s Bing focuses heavily on multimedia content and social signals, making its ranking criteria unique compared to Google.<\/span><\/p>\n

\u2013 AI-Driven Conversational Search<\/span><\/h3>\n

One of Bing\u2019s key strengths is its integration with AI technologies like ChatGPT. This conversational AI allows Bing to deliver more precise and personalized results to users. To rank well on Bing, content creators need to consider conversational and intent-based keyword targeting. Optimizing content to answer specific questions directly and concisely increases the chances of ranking well on Bing\u2019s search results, especially for voice and AI-driven searches.<\/span><\/p>\n

\u2013 Rich Media Optimization<\/span><\/h3>\n

Bing also places significant emphasis on multimedia content such as images and videos. By optimizing multimedia with proper metadata, alt text, and descriptive tags, businesses can improve their rankings on Bing. Rich snippets and enhanced image search results are opportunities that can drive more traffic, especially when compared to standard text-only content.<\/span><\/p>\n

\u2013 Leveraging Social Signals<\/span><\/h3>\n

Bing is one of the few major search engines that consider social signals in their ranking algorithm. If your brand is active on social media and receives substantial engagement, this can positively impact your visibility on Bing. Encouraging social shares and interaction with your content is therefore a useful strategy for improving rankings on Bing.<\/span><\/p>\n

3. DuckDuckGo: Prioritizing Privacy<\/span><\/h2>\n

DuckDuckGo is a privacy-focused search engine that has seen a steady rise in popularity over the years, as more users become concerned about data tracking and privacy issues. DuckDuckGo\u2019s unique value proposition is that it does not track user behavior, and this has led to a growing user base, especially among those who value anonymity.<\/span><\/p>\n

\u2013 Relevance Without Personalization<\/span><\/h3>\n

Unlike Google, DuckDuckGo does not use personalized data to influence search results. This means that traditional ranking factors such as relevant keywords, quality backlinks, and well-structured content play a significant role in how content is ranked on DuckDuckGo. Businesses should focus on delivering high-quality, informative content that meets the needs of a broad audience, rather than relying on personalization.<\/span><\/p>\n

\u2013 Building Credibility Through Backlinks<\/span><\/h3>\n

Since DuckDuckGo lacks the depth of user data available to Google, it places more emphasis on the credibility of backlinks and domain authority. Earning links from high-authority domains remains crucial to ranking well on DuckDuckGo. By building a strong link profile with reputable sites, businesses can establish themselves as trustworthy sources of information and improve their search visibility.<\/span><\/p>\n

4. Yandex and Baidu: Opportunities in Regional Markets<\/span><\/h2>\n

Yandex and Baidu may be less relevant in the Western world, but they dominate in regional markets like Russia and China, respectively. For businesses aiming for global expansion, understanding these search engines and optimizing for them can open up significant opportunities.<\/span><\/p>\n

\u2013 Yandex: Local Focus and User Behavior<\/span><\/h3>\n

Yandex is the leading search engine in Russia, and it operates differently from Google. Yandex places a strong emphasis on local SEO, meaning that optimizing content for location-specific queries is crucial. User behavior also plays a major role, with metrics such as click-through rates and dwell time being key factors in determining rankings. Businesses aiming to expand in Russia should create content that is tailored to the local audience and provides a seamless user experience.<\/span><\/p>\n

\u2013 Baidu: Catering to the Chinese Market<\/span><\/h3>\n

Baidu is the leading search engine in China, and it comes with its own set of requirements. Hosting content on servers within China, using simplified Chinese, and adhering to government regulations are all necessary for visibility on Baidu. For businesses looking to enter the Chinese market, adapting content and technical SEO to meet Baidu\u2019s standards is essential.<\/span><\/p>\n

5. AI-Driven Search Engines: The Rise of New Platforms<\/span><\/h2>\n

The rapid development of AI technologies has led to the rise of new AI-driven search engines, such as Neeva and You.com. These platforms prioritize privacy, personalization, and ad-free search experiences, offering unique opportunities for businesses that want to reach audiences beyond traditional search engines.<\/span><\/p>\n

\u2013 Neeva: Personalized, Ad-Free Search<\/span><\/h3>\n

Neeva is an AI-driven search engine that offers an ad-free experience for users. It aims to provide highly personalized results without compromising user privacy. For businesses, this means focusing on delivering highly relevant, informative content that answers specific user queries. Neeva\u2019s approach to privacy also means that ethical SEO practices are crucial for gaining visibility on this platform.<\/span><\/p>\n

\u2013 You.com: Customizable and Conversational Search<\/span><\/h3>\n

You.com allows users to customize their search experiences, offering a combination of traditional search results and AI-generated responses. This platform\u2019s emphasis on customization and conversational search makes it an interesting space for businesses to optimize content. Structured data, high-quality answers, and visually rich content can help businesses stand out on You.com.<\/span><\/p>\n

6. Building a Multi-Search Engine Strategy<\/span><\/h2>\n

Now that we\u2019ve explored the different search engines, let\u2019s discuss how to build a comprehensive multi-search engine strategy that will help your business thrive in 2025 and beyond.<\/span><\/p>\n

\u2013 Keyword Research Across Platforms<\/span><\/h3>\n

Each search engine has its own user base, and the type of queries users make can vary significantly from one platform to another. Conduct keyword research specific to each search engine to understand the differences in user intent and behavior. For instance, privacy-focused users on DuckDuckGo may use different keywords compared to users on Google or Bing. Tailor your content to align with these differences.<\/span><\/p>\n

\u2013 Optimize Content for User Intent<\/span><\/h3>\n

User intent should be at the center of any SEO strategy. Whether users are looking for specific answers (informational intent), trying to find a local business (navigational intent), or ready to make a purchase (transactional intent), your content should be optimized to meet those needs. By understanding user intent across multiple search engines, you can create content that is more likely to rank well and engage users effectively. We are writing this article, for the purpose of helping you \u201cthe reader\u201d, with a better understanding of the world of SEO.<\/span><\/p>\n

\u2013 Structured Data and Rich Media<\/span><\/h3>\n

Structured data helps search engines understand the content on your page, and it can improve your visibility across different platforms. Using schema markup to provide context to your content is essential for appearing in rich snippets and visual search results. Optimize your images and videos with relevant metadata, as both Bing and Google place significant emphasis on multimedia content.<\/span><\/p>\n

Rich media such as infographics, videos, and interactive content can help you stand out on multiple platforms. By offering diverse content formats, you enhance the chances of appearing in different types of search results, which ultimately drives more traffic to your website.<\/span><\/p>\n

\u2013 Leveraging Local SEO for Regional Search Engines<\/span><\/h3>\n

For businesses with a local presence, optimizing for local SEO is crucial. Google Business Profile, Bing Places for Business, and similar local listing services are key tools to enhance your visibility in local search results. For regional search engines like Yandex, it\u2019s important to provide localized content that addresses the needs of the local audience. Including location-specific keywords, creating content that\u2019s relevant to the community, and earning backlinks from local websites are effective ways to improve local SEO.<\/span><\/p>\n

\u2013 Building High-Quality Backlinks<\/span><\/h3>\n

Link Building<\/span><\/a> remain a cornerstone of SEO across all major search engines. However, the type of backlinks that matter most may vary depending on the platform. Google and Bing value backlinks from authoritative websites, while Bing also considers social signals. DuckDuckGo, on the other hand, places significant emphasis on the credibility of backlinks. Building relationships with high-quality, relevant websites and earning natural backlinks through content marketing and PR initiatives will help improve visibility across multiple search engines.<\/span><\/p>\n

\u2013 Ethical SEO and Privacy<\/span><\/h3>\n

With the increased focus on data privacy, ethical SEO practices are more important than ever. Users are becoming more concerned about how their data is being used, which is why privacy-focused search engines like DuckDuckGo and Neeva are growing in popularity. To succeed in this evolving landscape, businesses must respect user privacy by ensuring transparent data collection, minimizing intrusive practices, and focusing on user consent.<\/span><\/p>\n

Transparency and trust are key for gaining visibility on these platforms. Adhering to privacy guidelines, providing clear information about data usage, and focusing on user needs will not only improve search rankings but also build long-term trust with your audience.<\/span><\/p>\n

\u2013 Regular Monitoring and Adaptation<\/span><\/h3>\n

SEO is a constantly evolving field, and a multi-search engine strategy requires consistent monitoring and adaptation. Search engine algorithms are regularly updated, and the best practices that work today may not be as effective tomorrow. Utilize tools like Google Search Console, Bing Webmaster Tools, and other platform-specific monitoring tools to track performance, identify issues, and adapt your strategy accordingly.<\/span><\/p>\n

It\u2019s also important to stay updated on the latest changes in the search landscape. New technologies, updates to algorithms, and changing user preferences all play a role in how your SEO strategy should evolve. Regularly analyzing the performance of your site across multiple search engines and making the necessary adjustments will help maintain and improve visibility.<\/span><\/p>\n

7. Measuring Success Across Multiple Search Engines<\/span><\/h2>\n

When adopting a multi-search engine strategy, it\u2019s essential to establish key performance indicators (KPIs) that will help you measure your success across platforms. Here are a few metrics to consider:<\/span><\/p>\n

\u2013 Organic Traffic from Different Search Engines<\/span><\/h3>\n

One of the key metrics to track is the amount of organic traffic your website receives from different search engines. Use analytics tools to segment traffic by source\u2014Google, Bing, DuckDuckGo, Yandex, etc.\u2014to understand how your SEO efforts are performing on each platform.<\/span><\/p>\n

\u2013 Keyword Rankings by Platform<\/span><\/h3>\n

Monitoring keyword rankings is crucial for understanding how your content performs across different search engines. Use tools that allow you to track your ranking positions on various platforms, and analyze how well your keywords are resonating with users of each search engine. Adjust your content and targeting strategies to improve rankings where needed.<\/span><\/p>\n

\u2013 User Engagement Metrics<\/span><\/h3>\n

User engagement metrics, such as click-through rate (CTR), bounce rate, and dwell time, are important indicators of how users interact with your content. Search engines like Yandex place significant emphasis on user behavior, so tracking these metrics can provide valuable insights into whether your content meets user expectations. Improving engagement can positively impact your rankings on all major platforms.<\/span><\/p>\n

\u2013 Backlink Profile<\/span><\/h3>\n

The quality and diversity of your backlink profile will play a significant role in your overall SEO success. Use tools like Ahrefs or Moz to monitor the quantity and quality of backlinks from multiple sources. Ensure that you are earning links from credible websites and that you are not overly dependent on any single source for backlinks.<\/span><\/p>\n

8. Case Studies: Successful Multi-Search Engine Strategies<\/span><\/h2>\n

To better understand how a multi-search engine strategy can benefit businesses, let\u2019s look at a couple of hypothetical case studies that demonstrate how companies can thrive by optimizing for more than just Google.<\/span><\/p>\n

\u2013 Case Study 1: E-commerce Business Targeting Local and Global Markets<\/span><\/h3>\n

An e-commerce company specializing in outdoor gear aimed to expand its reach beyond Google by targeting both local and global markets. They optimized for Google to cover global audiences, Bing to benefit from its integration with Microsoft\u2019s ecosystem, and Yandex to enter the Russian market.<\/span><\/p>\n

The company focused on optimizing product pages with high-quality images and detailed metadata to rank well on Bing. They also localized their content and built region-specific backlinks to improve visibility on Yandex. The result was a steady increase in organic traffic from these alternative platforms, helping the company diversify its audience and increase overall sales.<\/span><\/p>\n

\u2013 Case Study 2: Privacy-Focused Service Provider<\/span><\/h3>\n

A privacy-focused service provider wanted to reach audiences who are particularly concerned about data tracking. Instead of solely focusing on Google, they targeted DuckDuckGo to attract privacy-conscious users. They also created in-depth content about privacy best practices, emphasizing transparency and ethical data usage, which helped earn high-quality backlinks from privacy-focused websites.<\/span><\/p>\n

By optimizing their content for DuckDuckGo and building relationships with authoritative sites in the privacy space, they were able to increase their organic traffic from DuckDuckGo significantly. This approach also reinforced their brand positioning as a trustworthy service provider, enhancing brand loyalty among their target audience.<\/span><\/p>\n

SEO Moving Forward<\/span><\/h2>\n

As we move toward 2025, it\u2019s clear that relying solely on Google is no longer sufficient for a successful SEO strategy. The search engine landscape is evolving, with more diverse platforms gaining traction and new technologies like AI reshaping how users search for information. To maximize visibility and ensure long-term success, businesses must adopt a multi-search engine strategy that looks beyond Google and takes advantage of the unique opportunities presented by other platforms like Bing, DuckDuckGo, Yandex, and emerging AI-driven search engines.\u00a0<\/span><\/p>\n

A multi-search engine strategy requires adapting to each platform\u2019s specific ranking factors, optimizing content for user intent, building diverse backlinks, and respecting data privacy. By broadening your SEO approach, you reduce the risk associated with relying on a single search engine and increase your chances of reaching a wider audience.<\/span><\/p>\n

Whether you\u2019re looking to expand globally, attract a privacy-conscious audience, or leverage the latest AI-driven search features, a multi-search engine strategy will help you stay competitive and achieve sustainable growth in the ever-changing world of SEO. Remember, visibility is no longer just about Google\u2014it\u2019s about being present wherever your potential customers are searching. This article was written with support from SEO Service\u00ae and Linkblitz.dk. For more articles on SEO and online marketing, visit our websites to explore in-depth insights and strategies tailored to boost your online presence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For years, Google has been synonymous with search engine optimization (SEO). It has been the undisputed leader in the market, and businesses have primarily focused on optimizing their content to meet Google\u2019s standards and algorithms. However, as we move toward 2025, it is becoming increasingly important to broaden the scope of SEO beyond Google. The… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-212785","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"\nA Multi-Search Engine Strategy in 2025: Look Beyond Google - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Multi-Search Engine Strategy in 2025: Look Beyond Google - Business\" \/>\n<meta property=\"og:description\" content=\"For years, Google has been synonymous with search engine optimization (SEO). It has been the undisputed leader in the market, and businesses have primarily focused on optimizing their content to meet Google\u2019s standards and algorithms. However, as we move toward 2025, it is becoming increasingly important to broaden the scope of SEO beyond Google. The... Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T17:10:29+00:00\" \/>\n<meta name=\"author\" content=\"Busines Newswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busines Newswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/\",\"name\":\"A Multi-Search Engine Strategy in 2025: Look Beyond Google - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"datePublished\":\"2024-10-08T17:10:29+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Multi-Search Engine Strategy in 2025: Look Beyond Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\",\"name\":\"Busines Newswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"caption\":\"Busines Newswire\"},\"sameAs\":[\"https:\/\/businesnewswire.com\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Multi-Search Engine Strategy in 2025: Look Beyond Google - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/","og_locale":"en_US","og_type":"article","og_title":"A Multi-Search Engine Strategy in 2025: Look Beyond Google - Business","og_description":"For years, Google has been synonymous with search engine optimization (SEO). It has been the undisputed leader in the market, and businesses have primarily focused on optimizing their content to meet Google\u2019s standards and algorithms. However, as we move toward 2025, it is becoming increasingly important to broaden the scope of SEO beyond Google. The... Continue Reading →","og_url":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/","og_site_name":"Business","article_published_time":"2024-10-08T17:10:29+00:00","author":"Busines Newswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Busines Newswire","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/","url":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/","name":"A Multi-Search Engine Strategy in 2025: Look Beyond Google - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"datePublished":"2024-10-08T17:10:29+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2024\/10\/08\/a-multi-search-engine-strategy-in-2025-look-beyond-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"A Multi-Search Engine Strategy in 2025: Look Beyond Google"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8","name":"Busines Newswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","caption":"Busines Newswire"},"sameAs":["https:\/\/businesnewswire.com"],"url":"https:\/\/ipsnews.net\/business\/author\/busines-newswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/212785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=212785"}],"version-history":[{"count":1,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/212785\/revisions"}],"predecessor-version":[{"id":212786,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/212785\/revisions\/212786"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=212785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=212785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=212785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}