{"id":211814,"date":"2024-09-11T15:00:00","date_gmt":"2024-09-11T15:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3081671"},"modified":"2024-09-11T15:00:00","modified_gmt":"2024-09-11T15:00:00","slug":"national-advertising-division-recommends-gruma-modify-sugar-and-net-carbohydrate-label-claims","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/09\/11\/national-advertising-division-recommends-gruma-modify-sugar-and-net-carbohydrate-label-claims\/","title":{"rendered":"National Advertising Division Recommends Gruma Modify Sugar and Net Carbohydrate Label Claims"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/09\/78782185-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><em>New York, NY \u2013 September 11, 2024 \u2013 <\/em>In a challenge brought by competitor Ol\u00e9 Mexican Foods, Inc., BBB National Programs\u2019 National Advertising Division found certain \u201czero sugar\u201d and \u201c0G sugar\u201d claims supported and recommended that Gruma Corporation, in connection with its tortilla product offerings:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Discontinue the \u201c1.5G Total Fat Per Serving\u201d claim for all of the challenged products.<\/li>\n<li>Modify the challenged products\u2019 net carb calculation to use total carbohydrates minus dietary fiber for the 54-gram serving size.<\/li>\n<li>Discontinue the \u201c0G Sugars\u201d and \u201cZero Sugar\u201d claims for the Mission Zero Net Carb Sundried Tomato Basil Tortilla.<\/li>\n<\/ul>\n<p style=\"margin-top: 10px; text-align: justify;\">Both Ol\u00e9 and Gruma manufacture and sell zero net carb street-size tortillas to carb-conscious consumers.<\/p>\n<p style=\"text-align: justify;\">At issue for the National Advertising Division (NAD) was whether Gruma\u2019s Mission Zero Net Carb Tortilla Original and Sundried Tomato Basil products and Guerrero Zero Net Carb Tortillas Original \u2013 High Fiber and Chipotle &#8211; High Fiber products use a serving size that is inconsistent with Food and Drug Administration (FDA) regulations and industry practice.<\/p>\n<p style=\"text-align: justify;\">Based on FDA regulations, a serving size for the challenged product is three tortillas. Competitors\u2019 label claims are based on this FDA standard serving size. Gruma based its zero net carb and other fat and sugar labeling claims on a smaller 18g, or one tortilla serving size. NAD found that consumers cannot evaluate or accurately compare the label claims on competitive products if the serving sizes among a product category are inconsistent.<\/p>\n<p style=\"text-align: justify;\">Therefore, NAD determined that the zero net carbs, zero sugar, and 1.5g fat claims based on a one tortilla serving size are misleading in a marketplace with FDA regulations specifying \u201cper serving\u201d calculations.<\/p>\n<p style=\"text-align: justify;\">Gruma argued that its testing supports a \u201czero net carbs\u201d and \u201czero sugar\u201d claim even on the FDA compliant 54-gram serving size; therefore NAD also considered the accuracy of nutrition claims regarding net carbohydrates and sugars for the 54-gram serving size.<\/p>\n<p style=\"text-align: justify;\">NAD found the \u201czero net carb\u201d claim was supported and recommended that Gruma modify its net carb calculation to use total carbohydrates minus dietary fiber for the 54-gram serving size. NAD also found the \u201czero sugar\u201d and \u201c0G sugar\u201d claims on the 54-gram serving size of the Mission and Guerrero Zero Net Carb Original and Guerrero Zero Net Carb Chipotle tortilla products were supported but recommended these claims be discontinued for the Mission Zero Net Carb Sundried Tomato Basil Tortilla.\u00a0<\/p>\n<p style=\"text-align: justify;\">Further, NAD noted that the 1.5-gram total fat claim would increase with the serving size of 54 grams. Therefore, NAD did not consider the evidence to support the total fat claim and recommended that Gruma discontinue \u201c1.5G Total Fat Per Serving\u201d for all of the challenged products.<\/p>\n<p style=\"text-align: justify;\">During the proceeding, in reliance on Gruma\u2019s representation that it permanently discontinued the \u201cAbsolutely ZERO net carbs\u201d claim, NAD did not review the claims on its merits and will treat the claim, for compliance purposes, as though NAD recommended it be discontinued and Gruma agreed to comply.<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, Gruma stated that it agrees to comply with NAD\u2019s recommendations. Gruma further stated that prior to this challenge \u201cit had already determined to increase the serving size for the challenged products.\u00a0In doing so, Gruma will abide by NAD\u2019s recommendation to modify the serving size for the challenged products and the corresponding statements.\u201d<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u00a0National Advertising Division of BBB National Programs\u00a0provides\u00a0independent self-regulation\u00a0and dispute resolution services,\u00a0guiding\u00a0the truthfulness of advertising across the U.S. The National Advertising Division\u00a0reviews national advertising in all media and its decisions set consistent standards for\u00a0advertising\u00a0truth and accuracy, delivering meaningful protection to\u00a0consumers\u00a0and leveling the playing field for business.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><\/p>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: jrosenberg@bbbnp.org<br \/>Job Title: Media Relations<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: jrosenberg@bbbnp.org<br \/>Job Title: Media Relations<\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 September 11, 2024 \u2013 In a challenge brought by competitor Ol\u00e9 Mexican Foods, Inc., BBB National Programs\u2019 National Advertising Division found certain \u201czero sugar\u201d and \u201c0G sugar\u201d claims supported and recommended that Gruma Corporation, in connection with its tortilla product offerings: Discontinue the \u201c1.5G Total Fat Per Serving\u201d claim for all [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/09\/11\/national-advertising-division-recommends-gruma-modify-sugar-and-net-carbohydrate-label-claims\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-211814","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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