{"id":211392,"date":"2024-08-29T15:00:00","date_gmt":"2024-08-29T15:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3081404"},"modified":"2024-08-29T15:00:00","modified_gmt":"2024-08-29T15:00:00","slug":"national-advertising-division-refers-comparative-efficacy-claims-for-hismile-toothbrushes-vs-oral-b-to-regulatory-authorities-for-further-review","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/08\/29\/national-advertising-division-refers-comparative-efficacy-claims-for-hismile-toothbrushes-vs-oral-b-to-regulatory-authorities-for-further-review\/","title":{"rendered":"National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes vs. Oral-B to Regulatory Authorities for Further Review"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/08\/43759043-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>New York, NY \u2013 August 29, 2024<\/strong> \u2013 <\/em>BBB National Programs\u2019 National Advertising Division has referred advertising claims made by HiSmile PTY for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process.<\/p>\n<p style=\"text-align: justify;\">The Procter &amp; Gamble Company (P&amp;G), manufacturer of competitor Oral-B brand power toothbrushes, challenged claims made by HiSmile in two videos posted by the company on TikTok. In the videos, HiSmile made unsupported comparative efficacy claims and claims that falsely disparaged its Oral-B power toothbrushes including:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u201c[other brushes have] 1 million useless extras that you don\u2019t need\u201d<\/li>\n<li>\u201cYou\u2019re not going to hear about rotations on [our] brush head,\u201d<\/li>\n<li>\u201c[HiSmile] is here to replace your dodgy electric toothbrush\u201d<\/li>\n<li>\u201cYou don\u2019t need the features from the big boy brands\u2026selling you like a used car salesman for features you don\u2019t need\u201d<\/li>\n<\/ul>\n<p style=\"margin-top: 10px;\">While HiSmile advised the National Advertising Division (NAD) that one of the TikTok videos had been taken down, the other video remains on the platform and HiSmile has not represented that the claims at issue had been permanently discontinued.<\/p>\n<p style=\"text-align: justify;\">As HiSmile decided not to participate in the NAD self-regulatory process concerning these claims, NAD will refer the matter to the FTC and other regulatory authorities for review and possible enforcement action.<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes. NAD will also refer this matter to platforms on which HiSmile\u2019s advertising appeared.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division (NAD) of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. NAD\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.\u202f\u202f<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><\/p>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: jrosenberg@bbbnp.org<br \/>Job Title: Media Relations<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: jrosenberg@bbbnp.org<br \/>Job Title: Media Relations<\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 August 29, 2024 \u2013 BBB National Programs\u2019 National Advertising Division has referred advertising claims made by HiSmile PTY for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process. The Procter &amp; Gamble Company (P&amp;G), manufacturer of [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/08\/29\/national-advertising-division-refers-comparative-efficacy-claims-for-hismile-toothbrushes-vs-oral-b-to-regulatory-authorities-for-further-review\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-211392","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes vs. Oral-B to Regulatory Authorities for Further Review - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/08\/29\/national-advertising-division-refers-comparative-efficacy-claims-for-hismile-toothbrushes-vs-oral-b-to-regulatory-authorities-for-further-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes vs. Oral-B to Regulatory Authorities for Further Review - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 August 29, 2024 \u2013 BBB National Programs\u2019 National Advertising Division has referred advertising claims made by HiSmile PTY for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process. 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