{"id":211024,"date":"2024-08-21T16:00:00","date_gmt":"2024-08-21T16:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3081067"},"modified":"2024-08-21T16:00:00","modified_gmt":"2024-08-21T16:00:00","slug":"in-national-advertising-division-fast-track-swift-case-sharkninja-voluntarily-modifies-disclosure-for-500x-less-dust-exposure-claim","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/08\/21\/in-national-advertising-division-fast-track-swift-case-sharkninja-voluntarily-modifies-disclosure-for-500x-less-dust-exposure-claim\/","title":{"rendered":"In National Advertising Division Fast-Track SWIFT Case, SharkNinja Voluntarily Modifies Disclosure for \u201c500x Less Dust Exposure\u201d Claim"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 August 21, 2024 \u2013<\/em><\/strong> The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson, Inc. regarding advertising by SharkNinja Operating, LLC for its Shark Clean & Empty Cordless Stick Vacuum & Auto-Empty System.<\/p>\n

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).<\/p>\n

Dyson challenged the adequacy of the disclosure used in connection with SharkNinja\u2019s claim that its Clean & Empty Vacuum offers \u201c500x less dust exposure* (*Based on third-party plume testing while emptying vs. manual empty),\u201d in digital advertising, third-party retailer websites, on SharkNinja\u2019s website, and product packaging.<\/p>\n

In response to Dyson\u2019s SWIFT challenge, SharkNinja informed NAD that it has permanently discontinued use of the disclosure identified by Dyson and that all future claims of comparative dust exposure will include a modified disclosure clearly stating the basis of comparison, which is a comparison to the Shark Navigator.<\/p>\n

Therefore, NAD did not review the challenge on the merits and will treat the advertising, for compliance purposes, as though NAD recommended it be discontinued.<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n

About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/strong> The\u202fNational Advertising Division (NAD) of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. NAD\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.\u202f<\/p>\n

Contact:
<\/strong>Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org<\/a><\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a>
Tags:<\/b>
BNN<\/a>, CE<\/a>, Extended Distribution<\/a>, Go Media<\/a>, Go Media2<\/a>, Google News<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, Nexis Newswire<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 August 21, 2024 \u2013 The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson, Inc. regarding advertising by SharkNinja Operating, LLC for its Shark Clean & Empty Cordless Stick Vacuum & Auto-Empty System. Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-211024","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nIn National Advertising Division Fast-Track SWIFT Case, SharkNinja Voluntarily Modifies Disclosure for \u201c500x Less Dust Exposure\u201d Claim - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/08\/21\/in-national-advertising-division-fast-track-swift-case-sharkninja-voluntarily-modifies-disclosure-for-500x-less-dust-exposure-claim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In National Advertising Division Fast-Track SWIFT Case, SharkNinja Voluntarily Modifies Disclosure for \u201c500x Less Dust Exposure\u201d Claim - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 August 21, 2024 \u2013 The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson, Inc. regarding advertising by SharkNinja Operating, LLC for its Shark Clean & Empty Cordless Stick Vacuum & Auto-Empty System. 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