{"id":210507,"date":"2024-08-08T16:00:00","date_gmt":"2024-08-08T16:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3080529"},"modified":"2024-08-08T16:00:00","modified_gmt":"2024-08-08T16:00:00","slug":"national-advertising-review-board-recommends-att-discontinue-or-modify-supplemental-coverage-from-space-claim","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/08\/08\/national-advertising-review-board-recommends-att-discontinue-or-modify-supplemental-coverage-from-space-claim\/","title":{"rendered":"National Advertising Review Board Recommends AT&T Discontinue or Modify Supplemental-Coverage-from-Space Claim"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 August 8, 2024<\/em> \u2013<\/strong> A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that AT&T Services, Inc. discontinue or modify the claim that Supplemental Coverage from Space (SCS) is currently available to AT&T consumers.<\/p>\n

The advertising at issue had been challenged by T-Mobile US, Inc. before BBB National Programs\u2019 National Advertising Division (NAD) as part of NAD\u2019s Fast-Track SWIFT expedited challenge process, designed for single-issue advertising cases. Following NAD\u2019s decision (Case No. 7335<\/a>), AT&T appealed NAD\u2019s recommendations.<\/p>\n

It was not disputed that AT&T does not currently offer SCS coverage to its cellular customers. In agreeing with NAD, the NARB panel concluded that one reasonable message conveyed by AT&T\u2019s \u201cEpic Bad Golf Day\u201d commercial (which shows an AT&T cellular call connecting through a satellite relay and displays the visual \u201cmaking satellite connection\u201d) is that SCS technology is currently available to customers of AT&T\u2019s mobile service.<\/p>\n

Therefore, the NARB panel recommended that AT&T discontinue the claim that SCS service is presently available to consumers or modify the claim to clearly and conspicuously communicate that SCS is not available at this time.<\/p>\n

The NARB panel noted that nothing in its decision precludes AT&T from making truthful and non-misleading aspirational claims about SCS.<\/p>\n

AT&T stated that although the company respectfully disagrees with \u201cNARB\u2019s conclusion recommending that the commercial be discontinued or modified,\u201d it \u201csupports NARB\u2019s self-regulatory process and will comply with NARB\u2019s decision.\u201d<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the\u00a0online archive<\/a>.<\/p>\n

About BBB National Programs:<\/strong>\u202fBBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u202fvisit bbbprograms.org.<\/p>\n

About the National Advertising Review Board (NARB):<\/strong> The National Advertising Review Board\u00a0(NARB)\u00a0is the appellate body for BBB National Programs\u2019 advertising self-regulatory programs. NARB\u2019s panel members include\u00a085 distinguished volunteer professionals from\u00a0the\u00a0national advertising\u00a0industry,\u00a0agencies, and public members,\u00a0such as\u00a0academics and former members of the public sector.\u00a0NARB\u00a0serves as a layer of independent industry peer review that helps engender trust and compliance in NAD,\u00a0CARU, and DSSRC\u00a0matters.<\/p>\n

Contact: <\/strong>
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org<\/a><\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a>
Tags:<\/b>
BNN<\/a>, CE<\/a>, Extended Distribution<\/a>, Go Media<\/a>, Go Media2<\/a>, Google News<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, Nexis Newswire<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 August 8, 2024 \u2013 A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that AT&T Services, Inc. discontinue or modify the claim that Supplemental Coverage from Space (SCS) is currently available to AT&T consumers. The advertising at issue had been challenged by [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-210507","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nNational Advertising Review Board Recommends AT&T Discontinue or Modify Supplemental-Coverage-from-Space Claim - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/08\/08\/national-advertising-review-board-recommends-att-discontinue-or-modify-supplemental-coverage-from-space-claim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Review Board Recommends AT&T Discontinue or Modify Supplemental-Coverage-from-Space Claim - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 August 8, 2024 \u2013 A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that AT&T Services, Inc. discontinue or modify the claim that Supplemental Coverage from Space (SCS) is currently available to AT&T consumers. 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