{"id":210134,"date":"2024-07-30T14:00:00","date_gmt":"2024-07-30T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3080318"},"modified":"2024-07-30T14:00:00","modified_gmt":"2024-07-30T14:00:00","slug":"national-advertising-division-finds-xfinity-internet-fast-reliable-and-powerful-claim-supported","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/07\/30\/national-advertising-division-finds-xfinity-internet-fast-reliable-and-powerful-claim-supported\/","title":{"rendered":"National Advertising Division Finds Xfinity Internet Fast, Reliable, and \u201cPowerful\u201d Claim Supported"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 July 30, 2024 \u2013<\/em> In a challenge brought by AT&T Services, Inc., BBB National Programs\u2019 National Advertising Division determined that Comcast Cable Communications Management, LLC, provided a reasonable basis for the claims that Xfinity Internet is fast, reliable, and \u201cpowerful.\u201d<\/p>\n

The challenged claims appeared in two commercials for Comcast\u2019s Xfinity Internet service \u2013 one featuring NFL star Christian McCaffrey and the other featuring basketball star Caitlin Clark.<\/p>\n

The National Advertising Division (NAD) determined that the commercials do not reasonably convey the comparative superiority message alleged by AT&T, that Xfinity Internet is faster, more reliable, and more \u201cpowerful\u201d than its competitors.<\/p>\n

NAD determined that there is no performance comparison in the commercials, but merely the general statement that \u201cnot all internet providers are the same.\u201d Thus, the message reasonably conveyed by the commercials is that Xfinity Internet is fast, reliable, and \u201cpowerful,\u201d and that consumers should consider those attributes when purchasing a service, as these attributes may vary depending on the provider.<\/p>\n

In its advertiser statement, Comcast stated that it \u201cappreciates NAD\u2019s determination that the commercials are humorous ads that highlight truthful claims about Xfinity Internet service that do not convey a superiority message against all competing services. \u00a0<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n

About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. The National Advertising Division\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.<\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a><\/p>\n

Contact Information:<\/h3>\n

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations<\/p>\n

Tags:<\/b>
BNN<\/a>, CE<\/a>, Extended Distribution<\/a>, Go Media<\/a>, Go Media2<\/a>, Google News<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, Nexis Newswire<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 July 30, 2024 \u2013 In a challenge brought by AT&T Services, Inc., BBB National Programs\u2019 National Advertising Division determined that Comcast Cable Communications Management, LLC, provided a reasonable basis for the claims that Xfinity Internet is fast, reliable, and \u201cpowerful.\u201d The challenged claims appeared in two commercials for Comcast\u2019s Xfinity Internet [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-210134","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nNational Advertising Division Finds Xfinity Internet Fast, Reliable, and \u201cPowerful\u201d Claim Supported - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/07\/30\/national-advertising-division-finds-xfinity-internet-fast-reliable-and-powerful-claim-supported\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Division Finds Xfinity Internet Fast, Reliable, and \u201cPowerful\u201d Claim Supported - 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