{"id":209592,"date":"2024-07-16T15:00:00","date_gmt":"2024-07-16T15:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3079689"},"modified":"2024-07-16T15:00:00","modified_gmt":"2024-07-16T15:00:00","slug":"in-national-advertising-division-case-gurunanda-voluntarily-discontinues-claims-made-through-influencers-for-coconut-pulling-oil-products","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/07\/16\/in-national-advertising-division-case-gurunanda-voluntarily-discontinues-claims-made-through-influencers-for-coconut-pulling-oil-products\/","title":{"rendered":"In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 July 16, 2024 \u2013<\/em><\/strong> BBB National Programs\u2019 National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Oral Essentials, Inc. regarding claims that competitor GuruNanda\u2019s coconut pulling oil products, Coconut + Mint Pulling Oil and Cocomint Pulling Oil with 7 Essential Oils, can \u201cnaturally reverse a cavity\u201d and \u201creverse cavities.\u201d<\/p>\n

Oral Essentials produces and markets oral hygiene products under its Lumineux brand. GuruNanda makes personal and oral care products focusing on holistic care.<\/p>\n

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).<\/p>\n

The challenged claims appeared in videos on influencers\u2019 TikTok and Instagram accounts, with some reposted to GuruNanda\u2019s official Instagram page.<\/p>\n

GuruNanda informed NAD that it would permanently discontinue the challenged claims, including content made by affiliated influencers and content reposted to its own advertising and social media pages. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.<\/p>\n

In its advertiser statement, GuruNanda stated that it will comply with NAD\u2019s decision and that it \u201cdid not authorize these claims,\u201d however it is \u201ccommitted to truthful advertising and will use every resource available to ensure that parties known to us, by any means, who are making these false statements about our products will cease making such claims.\u201d<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n

About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. The National Advertising Division\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.<\/p>\n

Contact:<\/strong>
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org<\/a><\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a>
Tags:<\/b>
BNN<\/a>, CE<\/a>, Extended Distribution<\/a>, Go Media<\/a>, Go Media2<\/a>, Google News<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, Nexis Newswire<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 July 16, 2024 \u2013 BBB National Programs\u2019 National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Oral Essentials, Inc. regarding claims that competitor GuruNanda\u2019s coconut pulling oil products, Coconut + Mint Pulling Oil and Cocomint Pulling Oil with 7 Essential Oils, can \u201cnaturally reverse a cavity\u201d and \u201creverse cavities.\u201d [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-209592","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nIn National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/07\/16\/in-national-advertising-division-case-gurunanda-voluntarily-discontinues-claims-made-through-influencers-for-coconut-pulling-oil-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products - 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