{"id":209345,"date":"2024-07-11T14:00:00","date_gmt":"2024-07-11T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3079422"},"modified":"2024-07-11T14:00:00","modified_gmt":"2024-07-11T14:00:00","slug":"att-appeals-national-advertising-division-recommendation-to-discontinue-or-modify-claim-that-supplemental-coverage-from-space-is-presently-available","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/07\/11\/att-appeals-national-advertising-division-recommendation-to-discontinue-or-modify-claim-that-supplemental-coverage-from-space-is-presently-available\/","title":{"rendered":"AT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 July 11, 2024 \u2013<\/em> In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs\u2019 National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers.<\/p>\n

Cellular networks offer broad coverage throughout the United States, however, there is still limited cell signal coverage in large portions of the country. AT&T\u2019s \u201cEpic Bad Golf Day\u201d commercial, starring Ben Stiller, presents a solution from AT&T to this issue through SCS coverage. AT&T has announced plans to offer SCS for customers in remote, unserved areas, however, concedes that this coverage is not yet available.<\/p>\n

Fast-Track SWIFT is an expedited process for single-issue advertising cases brought to the National Advertising Division (NAD). At issue was whether AT&T\u2019s \u201cEpic Bad Golf Day\u201d commercial conveys the message that SCS is presently available from AT&T.<\/p>\n

NAD found one reasonable message conveyed is that AT&T is advertising the current availability of SCS from AT&T. Accordingly, NAD recommended that AT&T either discontinue the claim that SCS is presently available to AT&T consumers or modify the claim to clearly and conspicuously disclose that SCS is not available now.<\/p>\n

NAD noted that nothing in its decision precludes AT&T from making truthful and non-misleading aspirational claims about SCS.<\/p>\n

In its advertiser statement, AT&T stated that it will appeal NAD\u2019s decision because it \u201cmaintains its position that there is no implied message of present satellite calling availability\u201d and that \u201cthe commercial is simply a comedic romp that clearly showcases AT&T\u2019s investment in the future of satellite calling.\u201d<\/p>\n

Appeals of NAD decisions are made to the BBB National Programs\u2019 National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n

About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division (NAD) of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. NAD\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.\u202f\u202f<\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a><\/p>\n

Contact Information:<\/h3>\n

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
<\/a>Job Title: Media Relations<\/p>\n

Tags:<\/b>
BNN<\/a>, CE<\/a>, Extended Distribution<\/a>, Go Media<\/a>, Go Media2<\/a>, Google News<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, Nexis Newswire<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 July 11, 2024 \u2013 In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs\u2019 National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers. Cellular networks offer broad coverage throughout the United States, [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-209345","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nAT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/07\/11\/att-appeals-national-advertising-division-recommendation-to-discontinue-or-modify-claim-that-supplemental-coverage-from-space-is-presently-available\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 July 11, 2024 \u2013 In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs\u2019 National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers. 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