{"id":209223,"date":"2024-07-09T16:00:00","date_gmt":"2024-07-09T16:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3079374"},"modified":"2024-07-09T16:00:00","modified_gmt":"2024-07-09T16:00:00","slug":"in-two-fast-track-swift-cases-national-advertising-division-recommends-costar-discontinue-certain-claims-for-homes-com-website","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/07\/09\/in-two-fast-track-swift-cases-national-advertising-division-recommends-costar-discontinue-certain-claims-for-homes-com-website\/","title":{"rendered":"In Two Fast-Track SWIFT Cases, National Advertising Division Recommends CoStar Discontinue Certain Claims for Homes.com Website"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/07\/24905115-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>New York, NY \u2013 July 9, 2024 \u2013<\/em><\/strong> In two Fast-Track SWIFT challenges brought by Move, Inc., BBB National Programs\u2019 National Advertising Division recommended CoStar Group discontinue certain claims relating to the volume of traffic to CoStar\u2019s website, Homes.com, including:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u201cHomes.com just reached 156M monthly unique visitors.\u201d<\/li>\n<li>\u201cHomes.com now has DOUBLE Realtor.com\u2019s traffic.\u201d<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Fast-Track SWIFT is an expedited process for single-issue advertising cases brought to the National Advertising Division (NAD).<\/p>\n<p style=\"text-align: justify;\">In the first challenge, Move challenged CoStar\u2019s monadic claims about traffic to Homes.com. NAD recommended that those claims be discontinued because the claims conveyed a message that Homes.com attracts 156 million monthly unique visitors when that figure was based on combined total traffic, calculated using Google Analytics, for 16 other CoStar websites. According to Google Analytics, Homes.com itself has 110 million monthly unique visitors.<\/p>\n<p style=\"text-align: justify;\">In the second challenge, NAD considered the accuracy of the challenged comparative claim that \u201cHomes.com now has DOUBLE Realtor.com\u2019s traffic.\u201d NAD determined that this claim is not supported and recommended that it be discontinued because Homes.com\u2019s claimed 110 million monthly visitors are not \u201cdouble\u201d the 66 million unique visitors claimed by Realtor.com. NAD declined to reach the question of whether Google Analytics and Adobe Analytics, both site centric data gathering tools, could both be used together to make a single comparison of website visitors.<\/p>\n<p style=\"text-align: justify;\">NAD noted that nothing in these two decisions precludes CoStar from making other truthful and non-misleading claims about the number of unique visitors to its websites collectively, or to any of its individual websites, or comparative claims about Homes.com\u2019s traffic.<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, CoStar stated that it will comply with NAD\u2019s recommendations.<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. The National Advertising Division\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.<\/p>\n<p style=\"text-align: justify;\"><strong>Contact:<br \/><\/strong>Jennie Rosenberg<br \/>Media Relations<br \/>BBB National Programs<br \/><a href=\"mailto:press@bbbnp.org\">press@bbbnp.org<\/a><\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><br \/><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 July 9, 2024 \u2013 In two Fast-Track SWIFT challenges brought by Move, Inc., BBB National Programs\u2019 National Advertising Division recommended CoStar Group discontinue certain claims relating to the volume of traffic to CoStar\u2019s website, Homes.com, including: \u201cHomes.com just reached 156M monthly unique visitors.\u201d \u201cHomes.com now has DOUBLE Realtor.com\u2019s traffic.\u201d Fast-Track SWIFT [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/07\/09\/in-two-fast-track-swift-cases-national-advertising-division-recommends-costar-discontinue-certain-claims-for-homes-com-website\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-209223","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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