{"id":208636,"date":"2024-06-28T14:00:00","date_gmt":"2024-06-28T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3079052"},"modified":"2024-06-28T14:00:00","modified_gmt":"2024-06-28T14:00:00","slug":"following-national-advertising-division-challenge-afloia-direct-voluntarily-discontinues-hepa-and-h13-standards-claims-for-air-purifiers","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/06\/28\/following-national-advertising-division-challenge-afloia-direct-voluntarily-discontinues-hepa-and-h13-standards-claims-for-air-purifiers\/","title":{"rendered":"Following National Advertising Division Challenge, Afloia Direct Voluntarily Discontinues HEPA and H13 Standards Claims for Air Purifiers"},"content":{"rendered":"

\"\"<\/p>\n

New York, NY \u2013 June 28, 2024 \u2013<\/strong> <\/em>Following a BBB National Programs\u2019 National Advertising Division challenge brought by competitor Vesync Corporation, Homintell Inc. (d\/b\/a Afloia Direct) voluntarily discontinued claims for various models of its air purifiers.<\/p>\n

Vesync argued that independent third-party tests showed that Afloia\u2019s claims regarding products compliance with HEPA and\/or H13 standards are unsubstantiated and misdescribed in Afloia\u2019s marketing materials.<\/p>\n

In response to the challenge, Afloia presented testing that it argued showed its filters meet and exceed HEPA and H13 standards but represented that it would voluntarily permanently discontinue its HEPA and H13 claims.<\/p>\n

Therefore, the National Advertising Division (NAD) did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.<\/p>\n

In its advertiser statement, Afloia stated that it agrees to comply with NAD\u2019s decision and that it \u201cdoes not concede that there was anything misleading about the claims but has decided to voluntarily discontinue the claims at this time.\u201d<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n

About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division (NAD) of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. NAD\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.\u202f\u202f<\/p>\n

\n

See Campaign: <\/strong>https:\/\/bbbnp.org<\/a><\/p>\n

Contact Information:<\/h3>\n

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations<\/p>\n

Tags:<\/b>
BNN<\/a>, canadatousd<\/a>, Dthai<\/a>, Go Media2<\/a>, Google News<\/a>, Healthfirsto<\/a>, HeyMuse<\/a>, iCN Internal Distribution<\/a>, IPS<\/a>, SGP<\/a>, The Newswire<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New York, NY \u2013 June 28, 2024 \u2013 Following a BBB National Programs\u2019 National Advertising Division challenge brought by competitor Vesync Corporation, Homintell Inc. (d\/b\/a Afloia Direct) voluntarily discontinued claims for various models of its air purifiers. Vesync argued that independent third-party tests showed that Afloia\u2019s claims regarding products compliance with HEPA and\/or H13 standards [\u2026] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-208636","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nFollowing National Advertising Division Challenge, Afloia Direct Voluntarily Discontinues HEPA and H13 Standards Claims for Air Purifiers - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/06\/28\/following-national-advertising-division-challenge-afloia-direct-voluntarily-discontinues-hepa-and-h13-standards-claims-for-air-purifiers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Following National Advertising Division Challenge, Afloia Direct Voluntarily Discontinues HEPA and H13 Standards Claims for Air Purifiers - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 June 28, 2024 \u2013 Following a BBB National Programs\u2019 National Advertising Division challenge brought by competitor Vesync Corporation, Homintell Inc. 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