{"id":208600,"date":"2024-06-27T18:00:00","date_gmt":"2024-06-27T18:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3079054"},"modified":"2024-06-27T18:00:00","modified_gmt":"2024-06-27T18:00:00","slug":"national-advertising-division-finds-certain-native-brand-personal-care-products-claims-supported-recommends-pg-modify-or-discontinue-others","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/06\/27\/national-advertising-division-finds-certain-native-brand-personal-care-products-claims-supported-recommends-pg-modify-or-discontinue-others\/","title":{"rendered":"National Advertising Division Finds Certain Native Brand Personal Care Products Claims Supported; Recommends P&amp;G Modify or Discontinue Others"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/06\/77026481-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>New York, NY \u2013 June 27, 2024 \u2013 <\/em><\/strong>In a challenge brought by SC Johnson &amp; Son Inc. (SCJ), BBB National Programs\u2019 National Advertising Division determined that certain claims made by Procter &amp; Gamble Company (P&amp;G) for its Native brand of personal care products are supported, including:<\/p>\n<ul style=\"text-align: justify;\">\n<li>P&amp;Gs use of \u201csimple\u201d in its tagline \u201cClean. Simple. Effective.\u201d<\/li>\n<li>Monadic \u201csafe\u201d claims such as \u201csafe &amp; simple products made without harsh ingredients.\u201d<\/li>\n<\/ul>\n<div style=\"margin-top: 12px;\">\n<p>However, the National Advertising Division (NAD) recommended that P&amp;G:<\/p>\n<\/div>\n<ul style=\"text-align: justify; margin-top: 12px;\">\n<li>Modify or discontinue use of \u201csimple ingredients\u201d when describing Native product ingredients for its deodorants, body washes, body lotion, conditioners, and shampoos.<\/li>\n<li>Discontinue its \u201cBorn in the USA\u201d claim.<\/li>\n<\/ul>\n<p style=\"margin-top: 12px;\">SCJ, maker of the Method brand of products, challenged claims found on product packaging, advertising, and Amazon listings for P&amp;G\u2019s Native brand of personal care products.<\/p>\n<p style=\"text-align: justify;\"><strong>\u201cSimple\u201d Claims<\/strong><\/p>\n<p style=\"text-align: justify;\">The National Advertising Division (NAD) determined that one message reasonably conveyed by \u201csimple\u201d in Native\u2019s tagline, \u201cClean. Simple. Effective,\u201d is that Native products contain few or minimal ingredients. NAD found that P&amp;G substantiated the claim and determined use of the tagline is substantiated in the context of Native\u2019s product packaging and website.<\/p>\n<p style=\"text-align: justify;\">SCJ also challenged Native\u2019s use of \u201csimple\u201d in reference to individual ingredients in Native Products instead of the product formulations as a whole: \u201csimple ingredients,\u201d \u201csimple &amp; effective ingredients,\u201d or \u201csimple ingredients you can understand at a glance.\u201d NAD determined the description of Native ingredients as \u201csimple\u201d is not supported for its deodorants, body washes, body lotion, conditioners, and shampoos and recommended that P&amp;G discontinue or modify its use of the \u201csimple ingredients\u201d claims when describing these products.<\/p>\n<p style=\"text-align: justify;\"><strong>Safe Claims<\/strong><\/p>\n<p style=\"text-align: justify;\">The National Advertising Division (NAD) determined that one message reasonably conveyed by a monadic unqualified \u201csafe\u201d claim is that the product is safe when used as directed. NAD noted that while advertisers are responsible for all messages reasonably conveyed by their advertising, they are not obligated to support unreasonable interpretations of their claims, such as the message that the product is safe for all possible uses, even unintended ones, or that the product is safe for consumers to misuse contrary to product directions.<\/p>\n<p style=\"text-align: justify;\">NAD found P&amp;G\u2019s monadic \u201csafe\u201d claims, such as \u201csafe &amp; simple products made without harsh ingredients\u201d and \u201csafe, synthetic, sustainable fragrances (free of phthalates),\u201d used on Native products to be supported.<\/p>\n<p style=\"text-align: justify;\"><strong>\u201cBorn in the USA\u201d Claim <\/strong><\/p>\n<p style=\"text-align: justify;\">The National Advertising Division (NAD) determined that one message reasonably conveyed by P&amp;G\u2019s \u201cBorn in the USA\u201d claim is that Native products are made in the USA. NAD noted that the Federal Trade Commission standard for \u201cMade in USA\u201d claims require that \u201call or virtually all\u201d of the cost of the goods sold be attributable to domestic sources. Since P&amp;G did not provide any evidence that its products are made in the USA, NAD recommended that the claim be discontinued.<\/p>\n<p style=\"text-align: justify;\">During the proceeding, P&amp;G permanently discontinued certain claims. Therefore, NAD did not review these claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, though P&amp;G \u201crespectfully disagrees\u201d with certain of NAD\u2019s determinations, it agreed to comply with NAD\u2019s recommendations.<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u00a0National Advertising Division of BBB National Programs\u00a0provides\u00a0independent self-regulation\u00a0and dispute resolution services,\u00a0guiding\u00a0the truthfulness of advertising across the U.S. The National Advertising Division\u00a0reviews national advertising in all media and its decisions set consistent standards for\u00a0advertising\u00a0truth and accuracy, delivering meaningful protection to\u00a0consumers\u00a0and leveling the playing field for business.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><\/p>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: jrosenberg@bbbnp.org<br \/>Job Title: Media Relations<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 June 27, 2024 \u2013 In a challenge brought by SC Johnson &amp; Son Inc. (SCJ), BBB National Programs\u2019 National Advertising Division determined that certain claims made by Procter &amp; Gamble Company (P&amp;G) for its Native brand of personal care products are supported, including: P&amp;Gs use of \u201csimple\u201d in its tagline \u201cClean. [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/06\/27\/national-advertising-division-finds-certain-native-brand-personal-care-products-claims-supported-recommends-pg-modify-or-discontinue-others\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-208600","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Advertising Division Finds Certain Native Brand Personal Care Products Claims Supported; Recommends P&amp;G Modify or Discontinue Others - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2024\/06\/27\/national-advertising-division-finds-certain-native-brand-personal-care-products-claims-supported-recommends-pg-modify-or-discontinue-others\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Division Finds Certain Native Brand Personal Care Products Claims Supported; Recommends P&amp;G Modify or Discontinue Others - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 June 27, 2024 \u2013 In a challenge brought by SC Johnson &amp; Son Inc. 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