{"id":208163,"date":"2024-06-20T18:27:09","date_gmt":"2024-06-20T18:27:09","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=41018"},"modified":"2024-06-20T18:27:09","modified_gmt":"2024-06-20T18:27:09","slug":"ai-powered-mr-publishing-platform-flam-secures-38-cr-inr-pre-series-a-fund-bolsters-global-expansion","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/06\/20\/ai-powered-mr-publishing-platform-flam-secures-38-cr-inr-pre-series-a-fund-bolsters-global-expansion\/","title":{"rendered":"AI-powered MR Publishing Platform Flam Secures 38 Cr INR Pre Series-A Fund, Bolsters Global Expansion"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-41019\" src=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2024\/06\/2-2.jpg\" alt=\"\" width=\"624\" height=\"351\" srcset=\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2024\/06\/2-2.jpg 624w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2024\/06\/2-2-300x169.jpg 300w, https:\/\/businesnewswire.com\/wp-content\/uploads\/2024\/06\/2-2-585x329.jpg 585w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<ul>\n<li>Flam, an AI-powered\u00a0<a href=\"https:\/\/www.flamapp.ai\/\"  rel=\"noopener\">mixed reality ads\u00a0<\/a>(MR) publishing platform, raised 38 Cr INR ($4.5 million) in a pre-series A funding round.<\/li>\n<li>The funds will support Flam\u2019s global expansion into North America, Europe, and the MENA region.<\/li>\n<li>The platform offers a scalable, device-agnostic MR platform with advanced AI-driven features, enabling seamless content publishing and comprehensive analytics for marketers.<\/li>\n<\/ul>\n<p><strong>Bangalore, 12th June 2024:<\/strong><a href=\"https:\/\/flamapp.ai\/\"  rel=\"noopener\">Flam<\/a>, India\u2019s leading AI-powered<a href=\"https:\/\/www.flamapp.ai\/\"  rel=\"noopener\">\u00a0mixed reality<\/a>\u00a0(MR) publishing platform, has successfully closed a<strong>\u00a0pre-series A funding round, raising 38 Cr INR ($4.5 million)<\/strong>. This round saw\u00a0<strong>participation from Turbostart, AI-focused Twin Ventures, Alphatron Capital, and notable angel investors, along with several family offices.<\/strong>\u00a0Existing backers such as\u00a0<strong>SF-based Inventus Capital Partners, SVQ, and 9Unicorns<\/strong>\u00a0also invested. With this infusion of capital, Flam plans to\u00a0<strong>expand its MR platform\u2019s reach into North America, Europe, and the MENA region.<\/strong><\/p>\n<p>Flam is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionize the marketing landscape. The platform has already hosted prominent global brands, including\u00a0<strong>Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor.\u00a0<\/strong>Flam\u2019s MR technology transforms print, OOH, TV, and digital advertisements into engaging, immersive experiences for consumers.<\/p>\n<p><strong>Mr. Shourya Agarwal, Founder, and CEO of Flam, stated<\/strong>, \u201cContent has been evolving over decades and now transitioning into MR experiences. Our platform is dedicated to making MR accessible to the masses. Following the viral<strong>\u00a0success of Britannia\u2019s MR ad featuring Ranveer Singh,<\/strong>\u00a0we\u2019ve attracted interest from 100s of global brands across various industries. Just like video ads, MR will become permanent in the brand\u2019s marketing strategies worldwide\u201d<\/p>\n<p><strong>Ganesh Raju, Founder of Turbostart, highlighted<\/strong>, \u201cWe haven\u2019t come across any other platform exposing consumers to MR so effortlessly. Flam eliminates friction \u2013 with no need for headsets, app downloads, or web AR, making MR accessible through a simple link embedded anywhere \u2013 social media, websites, and even offline channels. Imagine YouTube, but for mixed reality facilitating the viral spread of MR content, driving more users to the platform.\u201d<\/p>\n<p><strong>Vishwesh Pai, Founding partner at Alphatron Capital, added<\/strong>, \u201cWe\u2019ve been observing huge interest from brands and delight among consumers for MR, which makes us extremely optimistic about the future of this space. After interacting with Flam, we instantly knew, we had found a missing ingredient in MR\u2019s adoption. Beyond their sophisticated technology, the way they have solved the creation and distribution of MR is truly commendable.\u201d<\/p>\n<p>Flam\u2019s technology is designed for scalability and is capable of serving billions of users. The platform features the fastest image recognition and top-tier image and ground tracking, powered by sophisticated AI algorithms. The optimization of 3D graphics rendering ensures a seamless user experience. Flam\u2019s device-agnostic platform operates smoothly on all Android and iOS mobile devices, enabling rapid creation and deployment of MR content. Marketers benefit from features like redirection buttons, user journey tracking, and comprehensive analytics, allowing them to maximize engagement and ROI with actionable insights and precise targeting capabilities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flam, an AI-powered\u00a0mixed reality ads\u00a0(MR) publishing platform, raised 38 Cr INR ($4.5 million) in a pre-series A funding round. The funds will support Flam\u2019s global expansion into North America, Europe,\u2026 <a href=\"https:\/\/ipsnews.net\/business\/2024\/06\/20\/ai-powered-mr-publishing-platform-flam-secures-38-cr-inr-pre-series-a-fund-bolsters-global-expansion\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-208163","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI-powered MR Publishing Platform Flam Secures 38 Cr INR Pre Series-A Fund, Bolsters Global Expansion - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2024\/06\/20\/ai-powered-mr-publishing-platform-flam-secures-38-cr-inr-pre-series-a-fund-bolsters-global-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-powered MR Publishing Platform Flam Secures 38 Cr INR Pre Series-A Fund, Bolsters Global Expansion - Business\" \/>\n<meta property=\"og:description\" content=\"Flam, an AI-powered\u00a0mixed reality ads\u00a0(MR) publishing platform, raised 38 Cr INR ($4.5 million) in a pre-series A funding round. 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