{"id":207414,"date":"2024-06-12T14:00:00","date_gmt":"2024-06-12T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3078073"},"modified":"2024-06-12T14:00:00","modified_gmt":"2024-06-12T14:00:00","slug":"following-national-advertising-division-challenge-perfect-play-voluntarily-discontinues-earnings-claim-for-solitaire-smash-mobile-app-game","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/06\/12\/following-national-advertising-division-challenge-perfect-play-voluntarily-discontinues-earnings-claim-for-solitaire-smash-mobile-app-game\/","title":{"rendered":"Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/06\/49313585-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>New York, NY \u2013 June 12, 2024 \u2013<\/em><\/strong> Following a challenge brought by BBB National Programs\u2019 National Advertising Division as part of its routine monitoring program, Perfect Play Ltd. voluntarily discontinued the claim that consumers can win significant amounts of money by playing its Solitaire Smash mobile app game.<\/p>\n<p style=\"text-align: justify;\">The National Advertising Division\u2019s (NAD) monitoring program focuses on, among other things, advertising to vulnerable consumers. At issue is the claim \u201cDuring the day I work at the bookstore, but at night I play Solitaire Smash tournaments. [I earn] $140,000 a year.\u201d NAD\u2019s inquiry focused on claims that imply that individuals who play Solitaire Smash can typically earn a significant amount of money akin to a supplemental salary.<\/p>\n<p style=\"text-align: justify;\">In response to the challenge, Perfect Play stated that all challenged claims were permanently discontinued and that it has appointed a compliance officer responsible for monitoring advertising going forward. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, Perfect Play stated that it \u201cappreciates NAD bringing this matter to its attention and is pleased to have resolved NAD\u2019s concerns.\u201d<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong> The\u202fNational Advertising Division (NAD) of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. NAD\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.<\/p>\n<p style=\"text-align: justify;\"><strong>Contact:<\/strong> <br \/>Jennie Rosenberg<br \/>Media Relations<br \/>BBB National Programs<br \/><a href=\"mailto:press@bbbnp.org\">press@bbbnp.org<\/a><\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><br \/><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 June 12, 2024 \u2013 Following a challenge brought by BBB National Programs\u2019 National Advertising Division as part of its routine monitoring program, Perfect Play Ltd. voluntarily discontinued the claim that consumers can win significant amounts of money by playing its Solitaire Smash mobile app game. The National Advertising Division\u2019s (NAD) monitoring [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/06\/12\/following-national-advertising-division-challenge-perfect-play-voluntarily-discontinues-earnings-claim-for-solitaire-smash-mobile-app-game\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-207414","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2024\/06\/12\/following-national-advertising-division-challenge-perfect-play-voluntarily-discontinues-earnings-claim-for-solitaire-smash-mobile-app-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 June 12, 2024 \u2013 Following a challenge brought by BBB National Programs\u2019 National Advertising Division as part of its routine monitoring program, Perfect Play Ltd. voluntarily discontinued the claim that consumers can win significant amounts of money by playing its Solitaire Smash mobile app game. 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