{"id":204131,"date":"2024-05-16T14:00:00","date_gmt":"2024-05-16T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3076859"},"modified":"2024-05-16T14:00:00","modified_gmt":"2024-05-16T14:00:00","slug":"national-advertising-division-finds-certain-compostability-claims-for-holdon-bags-supported-recommends-others-be-modified-or-discontinued","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/05\/16\/national-advertising-division-finds-certain-compostability-claims-for-holdon-bags-supported-recommends-others-be-modified-or-discontinued\/","title":{"rendered":"National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/05\/41425288-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>New York, NY \u2013 May 16, 2024 \u2013 <\/em><\/strong>In a challenge brought by The Glad Products Company, BBB National Programs\u2019 National Advertising Division determined that HoldOn Bags Inc. has a reasonable basis to claim that its trash bags break down in compost environments.<\/p>\n<p style=\"text-align: justify;\">However, the National Advertising Division (NAD) recommended that other challenged claims either be discontinued or modified to:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Clearly and conspicuously disclose the circumstances in which the bag would degrade, compost, or \u201cbreak down.\u201d<\/li>\n<li>Avoid conveying messages of general environmental benefits.<\/li>\n<li>Avoid conveying the message that HoldOn bags are not plastic.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">HoldOn is a provider of trash bags certified by the Biodegradable Products Institute, Inc. (BPI) and T\u00dcV Austria as compostable in commercial and home composting settings.<\/p>\n<p style=\"text-align: justify;\">In support of its claims that HoldOn bags break down in compost facilities, the advertiser presented evidence through an expert in the field of compostable plastics and certifications from BPI and T\u00dcV Austria that indicated the bag&#8217;s suitability for composting in both commercial and home composting environments.<\/p>\n<p style=\"text-align: justify;\">NAD found that the evidence provided a reasonable basis for HoldOn to make claims that its bags break down in composting environments but did not support claims that the bags would break down in non-composting environments, such as landfills. NAD also found that the evidence was insufficient to support claims of general environmental benefits. NAD recommended that HoldOn\u2019s claims conveying messages of environmental benefits be discontinued or modified to be limited to the bag\u2019s ability to degrade in composting environments.<\/p>\n<p style=\"text-align: justify;\">NAD also found that some HoldOn advertisements conveyed messages that its bags are not plastic, however, no evidence in the record supported that message. NAD recommended HoldOn discontinue or modify its claims to avoid conveying the message that its bags are not plastic.<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, HoldOn stated that it will comply with NAD\u2019s decision although it disagrees with certain aspects of it.<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u00a0National Advertising Division of BBB National Programs\u00a0provides\u00a0independent self-regulation\u00a0and dispute resolution services,\u00a0guiding\u00a0the truthfulness of advertising across the U.S. The National Advertising Division\u00a0reviews national advertising in all media and its decisions set consistent standards for\u00a0advertising\u00a0truth and accuracy, delivering meaningful protection to\u00a0consumers\u00a0and leveling the playing field for business.<\/p>\n<p style=\"text-align: justify;\"><strong>Contact:<\/strong> <br \/>Jennie Rosenberg<br \/>Media Relations<br \/>BBB National Programs<br \/><a href=\"mailto:press@bbbnp.org\">press@bbbnp.org<\/a><\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><br \/><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 May 16, 2024 \u2013 In a challenge brought by The Glad Products Company, BBB National Programs\u2019 National Advertising Division determined that HoldOn Bags Inc. has a reasonable basis to claim that its trash bags break down in compost environments. However, the National Advertising Division (NAD) recommended that other challenged claims either [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/05\/16\/national-advertising-division-finds-certain-compostability-claims-for-holdon-bags-supported-recommends-others-be-modified-or-discontinued\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-204131","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2024\/05\/16\/national-advertising-division-finds-certain-compostability-claims-for-holdon-bags-supported-recommends-others-be-modified-or-discontinued\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 May 16, 2024 \u2013 In a challenge brought by The Glad Products Company, BBB National Programs\u2019 National Advertising Division determined that HoldOn Bags Inc. has a reasonable basis to claim that its trash bags break down in compost environments. 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