{"id":204065,"date":"2024-05-23T14:00:00","date_gmt":"2024-05-23T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3077384"},"modified":"2024-05-23T14:00:00","modified_gmt":"2024-05-23T14:00:00","slug":"national-advertising-review-board-finds-glad-forceflex-maxstrength-trash-bag-25-more-durable-claims-on-packaging-not-misleading","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2024\/05\/23\/national-advertising-review-board-finds-glad-forceflex-maxstrength-trash-bag-25-more-durable-claims-on-packaging-not-misleading\/","title":{"rendered":"National Advertising Review Board Finds Glad ForceFlex MaxStrength Trash Bag \u201c25% More Durable\u201d Claims on Packaging Not Misleading"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/05\/22963158-NARB_PC_RGB.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>New York, NY \u2013 May 23, 2024<\/em> \u2013<\/strong> A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, determined (one panelist dissenting) that The Glad Products Company\u2019s \u201c25% more durable\u201d claim for Glad ForceFlex MaxStrength bags, as it appears on the packaging of 45- 34- and 20-bag sizes, is not misleading.<\/p>\n<p style=\"text-align: justify;\">In the underlying National Advertising Division (NAD) challenge (<a href=\"https:\/\/bbbprograms.org\/media-center\/dd\/glad-forceflex-maxstrength\" target=\"_blank\" rel=\"noopener\">Case No. 7309<\/a>), Reynolds Consumer Products LLC argued that because Glad\u2019s disclosures concerning the nature of the comparison were not clear and conspicuous, the \u201c25% more durable\u201d claim misleads consumers into interpreting the message as a claim of superiority compared to competing brands of tall kitchen bags.<\/p>\n<p style=\"text-align: justify;\">NAD recommended that Glad modify the claim to include clear and conspicuous disclosures indicating the object of comparison is Glad\u2019s own 13-gallon ForceFlex bags. Glad accepted the decision for its search ads and website, however, appealed NAD\u2019s recommendation that it modify its \u201c25% more durable claim\u201d on certain packaging.<\/p>\n<p style=\"text-align: justify;\">Regarding the Glad ForceFlex MaxStrength packaging, the NARB panel majority came to a different conclusion from NAD. Two of the three panelists found that, in the context of the three packaging samples provided to the panelists (45- 34 and 20-bag sizes), Glad\u2019s \u201c25% more durable\u201d claim is not misleading. All three panelists agreed that its conclusions are limited to the examined packaging and are not a comment on the more durable claim as it may be presented in other forms of advertising.<\/p>\n<p style=\"text-align: justify;\">Glad stated that it is \u201cvery pleased with NARB\u2019s conclusion that its \u201825% More Durable*\u2019 claim is not misleading as presented on its product packaging.\u201d<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the\u00a0<a href=\"https:\/\/bbbprograms.org\/OnlineArchive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u202fBBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u202fvisit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Review Board (NARB):<\/strong> The National Advertising Review Board\u00a0(NARB)\u00a0is the appellate body for BBB National Programs\u2019 advertising self-regulatory programs. NARB\u2019s panel members include\u00a085 distinguished volunteer professionals from\u00a0the\u00a0national advertising\u00a0industry,\u00a0agencies, and public members,\u00a0such as\u00a0academics and former members of the public sector.\u00a0NARB\u00a0serves as a layer of independent industry peer review that helps engender trust and compliance in NAD,\u00a0CARU, and DSSRC\u00a0matters.<\/p>\n<p style=\"text-align: justify;\"><strong>Contact:<\/strong> <br \/>Jennie Rosenberg<br \/>Media Relations<br \/>BBB National Programs<br \/><a href=\"mailto:press@bbbnp.org\">press@bbbnp.org<\/a><\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><br \/><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 May 23, 2024 \u2013 A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, determined (one panelist dissenting) that The Glad Products Company\u2019s \u201c25% more durable\u201d claim for Glad ForceFlex MaxStrength bags, as it appears on the packaging of 45- 34- and 20-bag sizes, [\u2026] <a href=\"https:\/\/ipsnews.net\/business\/2024\/05\/23\/national-advertising-review-board-finds-glad-forceflex-maxstrength-trash-bag-25-more-durable-claims-on-packaging-not-misleading\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-204065","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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