{"id":196362,"date":"2021-12-28T18:44:03","date_gmt":"2021-12-28T18:44:03","guid":{"rendered":"https:\/\/www.360prwire.com\/?p=736142"},"modified":"2021-12-28T18:44:03","modified_gmt":"2021-12-28T18:44:03","slug":"smarter-contact-review-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/12\/28\/smarter-contact-review-is-it-worth-it\/","title":{"rendered":"Smarter Contact Review \u2013 Is It Worth It?"},"content":{"rendered":"

What Is Smarter Contact?\u00a0<\/span><\/h1>\n

At its core, Smarter Contact is a subscription-based SMS marketing platform and you can see it <\/span>here<\/span><\/a>. The software allows you to send targeted campaign messages to current and potential customers. These messages can be fully automated and personalized with any relevant campaign messaging.\u00a0<\/span><\/p>\n

Smarter Contact is not the only service provider in this space, but in our opinion, no other platform is as powerful and user-friendly at the same time.\u00a0<\/span><\/p>\n

While offering every possible function and more, the interface is straightforward to use. It is, quite honestly, one of the most cleverly designed user interfaces we\u2019ve seen for a very long time, and this has been lacking in SMS Marketing products which are often over-complicated.<\/span><\/p>\n

Why SMS Marketing?<\/span><\/h1>\n

Smarter Contact facilitates SMS Marketing, one of the most effective ways to communicate with customers directly. Phone calls are intrusive and dated, and what marketers are left with are interactions on social media, emails, and SMS.\u00a0<\/span><\/p>\n

Social media communication is limited to posting \u2013 It isn\u2019t direct, and direct messaging should be limited to customer replies only.\u00a0<\/span><\/p>\n

Emails are a very popular messaging platform, but the stats show that recipients do not open over 80% of marketing and campaign emails. And of the 20% that do open them, an even smaller percentage interact with the email message.\u00a0<\/span><\/p>\n

On the other hand, over 99% of SMSs are opened by the user, with 98% being opened within the first 2 minutes of receiving.\u00a0<\/span><\/p>\n

There are several reasons for this. First, people receive way more emails than SMSs, and they tend to screen them a lot more regularly. Second, emails also tend to be longer, and most people are entirely saturated by long infomercial-like emails from brands.\u00a0<\/span><\/p>\n

SMSs are short, punchy, and a handy marketing tool when used properly, and that\u2019s precisely what Smarter Contact does so well.\u00a0<\/span><\/p>\n

What Are The Features?<\/span><\/h1>\n

Smarter Contact has a range of powerful features. So let\u2019s dive right in!\u00a0<\/span><\/p>\n

Powerful Automation Capacity<\/span><\/h2>\n

Automated SMS Marketing is the USP \u2013 Getting bespoke, personalized, and direct messages straight to the verified mobile numbers of valuable current and potential clients.\u00a0<\/span><\/p>\n

You can design your campaign message, schedule the perfect sending time, and create user target groups to direct messaging.\u00a0<\/span><\/p>\n

They have a wide range of templates and auto-response options, which does help when you\u2019re sending similar and generic responses out to huge groups.\u00a0<\/span><\/p>\n

Replies pop up conveniently on your screen, and you can reply instantly with a custom message or auto-response.\u00a0<\/span><\/p>\n

Built-In lead tracking also allows you to track all conversations with individuals and groups. You can group and filter individuals based on different factors, and this will enable you to target, let\u2019s say, \u2018hot leads\u2019 in a different way to \u2018new clients.\u2019\u00a0<\/span><\/p>\n

Skip Tracing<\/span><\/h2>\n

Skip tracing is a method to retrieve the contact details of people from databases and servers. This data can be the most accurate and up-to-date, depending on the quality of the skip tracing methods.\u00a0<\/span><\/p>\n

Smarter Contact has differentiated itself with the quality of the data they provide here. It is the highest tier data gathered directly from the carriers and is fully certified by the credit bureau.\u00a0\u00a0<\/span><\/p>\n

As a result, what you\u2019re getting is the best chance of sending your messages to the correct number with very few bounces or other issues.<\/span><\/p>\n

Smarter Contact spared no expense when it came to acquiring this functionality, and since hitting the mark is one of the essential features for services like this, their industry-best hit rate has made it well worth their while.\u00a0<\/span><\/p>\n

The three-step process is simple:\u00a0<\/span><\/p>\n

1 \u2013 Upload your client data (Usually client names and addresses)<\/span><\/p>\n

2 \u2013 Smarter Contact uses skip tracing to generate the most up to date contact details, including the all-important mobile number<\/span><\/p>\n

3 \u2013 Start marketing and generating leads<\/span><\/p>\n

CRM Integration & Reporting<\/span><\/h2>\n

The built-in CRM is effortless, and it only takes a few clicks to integrate. In addition, Smarter Contact comes with API, and the platform facilitates full integration with CRM solutions like Podio or other Zapier-integrated software.<\/span><\/p>\n

All the data is downloadable and fully exportable via excel, CSV, or any CRM of your choice, making it a breeze to keep building your CRM with brand new accurate leads.\u00a0<\/span><\/p>\n

The reporting function is great too. Every aspect of your current and past campaigns is accessible for you to analyze and dissect. For example, you can see the most accurate messaging, the wording that gets the most feedback, and see which clients are the most responsive.\u00a0<\/span><\/p>\n

Filtering by date or campaign type, you can access full analytics on the following:\u00a0<\/span><\/p>\n