{"id":187817,"date":"2021-12-14T13:00:00","date_gmt":"2021-12-14T13:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2963611"},"modified":"2021-12-14T13:00:00","modified_gmt":"2021-12-14T13:00:00","slug":"water-tower-research-publishes-initiation-of-coverage-report-on-mcap-acquisition-corp-nasdaq-macq-titled-merging-with-adtheorent-ad-ai-technology-leader-projecting-30-cagr-going-public","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/12\/14\/water-tower-research-publishes-initiation-of-coverage-report-on-mcap-acquisition-corp-nasdaq-macq-titled-merging-with-adtheorent-ad-ai-technology-leader-projecting-30-cagr-going-public\/","title":{"rendered":"Water Tower Research Publishes Initiation of Coverage Report on MCAP Acquisition Corp. (NASDAQ: MACQ) Titled \u201d Merging with AdTheorent, Ad AI Technology Leader Projecting 30% CAGR Going Public at 28% Discount to Peers\u201d"},"content":{"rendered":"

\"1<\/p>\n

December 14, 2021, CHICAGO, IL – Water Tower Research (www.watertowerresearch.com<\/a>) has published an Initiation of Coverage report on MCAP Acquisition Corp \/ AdTheorent<\/a> (NASDAQ: MACQ) as MCAP Acquisition is merging with AdTheorent. AdTheorent is a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers.<\/p>\n

 <\/p>\n

\u201cAdTheorent\u2019s approach uses aggregated and statistical data sets for modeling and targeting, moving AdTheorent\u2019s clients beyond cookie based or other ID\/profile-based targeting,\u201d said John M.A. Roy, Ph.D., Managing Director, Technology at Water Tower Research.<\/p>\n

 <\/p>\n

\u201cRevenue for 3Q21 was up 36% YoY and the company is projecting 28% growth in 2022 and 26% growth in 2023 with adjusted EBITDA margins of 28% and 31%. The connected television market is a major growth driver for AdTheorent with nearly 300% growth YoY in 3Q21, and 240% growth expected in 2022. With 10 years of operating history, AdTheorent has a proven technology and business model that many SPACs lack.\u201d<\/p>\n

 <\/p>\n

We will be hosting Jim Lawson, CEO of AdTheorent on Tuesday, December 14, 2021 at 11 am EST for a second of our WTR Fireside Chat Series with AdTheorent. Register for the event here. <\/a>\u00a0<\/strong><\/p>\n

About Water Tower Research<\/strong><\/p>\n

Water Tower Research<\/a>\u00a0is an investor engagement and stakeholder communication platform powered by Wall Street veterans with significant experience and credibility. We create, deliver, and maintain the information flow required to build and preserve relationships between companies and all their stakeholders and investors. \u201cResearch for the other 99%\"™\"\u201d opens the door for every investor to stay informed and ensures transparency, better engagement, and equal communication.<\/p>\n

 <\/p>\n

Water Tower Research LLC | www.watertowerresearch.com<\/span> |312.283.7534<\/h6>\n
| A subsidiary of alphaDIRECT Group LLC |<\/h6>\n
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Tags: adtech<\/a>, Artificial Intelligence<\/a>, \u00a0Machine Learning<\/a>, Digital Advertising<\/a>, GARP<\/a>, Demand Side Platform<\/a>, Privacy-Forward<\/a> <\/p>\n

See Campaign: <\/strong>https:\/\/www.watertowerresearch.com<\/a>
Contact Information:<\/b>
Please direct inquiries to: info@watertowerresearch.com<\/a> (312) 283-7534<\/p>\n

Tags:<\/b>
IPS<\/a>, Financial Content<\/a>, ReleaseLive<\/a>, PR-Wirein<\/a>, Reportedtimes<\/a>, Google News<\/a>, Menafn<\/a>, iCN Internal Distribution<\/a>, Extended Distribution<\/a>, English<\/a><\/p>\n<\/div>\n

\n

Contact Information:<\/h3>\n

Please direct inquiries to:
info@watertowerresearch.com<\/a>
(312) 283-7534<\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

December 14, 2021, CHICAGO, IL – Water Tower Research (www.watertowerresearch.com) has published an Initiation of Coverage report on MCAP Acquisition Corp \/ AdTheorent (NASDAQ: MACQ) as MCAP Acquisition is merging with AdTheorent. AdTheorent is a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers. […] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-187817","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nWater Tower Research Publishes Initiation of Coverage Report on MCAP Acquisition Corp. 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