{"id":18311,"date":"2020-06-01T19:10:00","date_gmt":"2020-06-01T19:10:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2576938"},"modified":"2020-06-01T19:10:00","modified_gmt":"2020-06-01T19:10:00","slug":"india-rejects-walmart-owned-flipkarts-proposed-foray-into-food-retail-business-4","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/06\/01\/india-rejects-walmart-owned-flipkarts-proposed-foray-into-food-retail-business-4\/","title":{"rendered":"India rejects Walmart-owned Flipkart\u2019s proposed foray into food retail business"},"content":{"rendered":"<div class=\"article__content-wrap\">\n<header class=\"article__header\">\n<div class=\"article__byline-wrapper\">\n<div class=\"article__action-links\">&nbsp;<\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"article__content-wrap\">\n<div class=\"image-credits\">\n<p><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/07\/flipkart_techcrunch.jpg?w=430&amp;h=230&amp;crop=1\" \/><\/p>\n<p>The Indian government has rejected&nbsp;<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/flipkart\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"organization\" data-entity=\"flipkart\">Flipkart&rsquo;s&nbsp;<\/a>&nbsp;<a href=\"https:\/\/techcrunch.com\/2019\/10\/15\/walmart-flipkart-food-retail-business\/\">proposal to enter the food retail business<\/a>&nbsp;in a setback for Walmart, which owns&nbsp;<a href=\"https:\/\/techcrunch.com\/2018\/08\/20\/walmart-flipkart-deal-done\/\">majority of the Indian e-commerce firm<\/a>&nbsp;and which recently counted its business in Asia&rsquo;s third-largest economy as one of the worst impacted by the global coronavirus pandemic.<\/p>\n<\/div>\n<div class=\"article-content\">\n<p>The Department for Promotion of Industry and Internal Trade (DPIIT), a wing of the nation&rsquo;s Ministry of Commerce and Industry, told Flipkart, which competes with Amazon India, that its proposed plan to enter the food retail business does not comply with regulatory guidelines &mdash; though it did not elaborate, according to a person familiar with the matter.<\/p>\n<p>Rajneesh Kumar, chief corporate affairs officer at Flipkart, told TechCrunch that the company was evaluating the agency&rsquo;s response and intended to re-apply.<\/p>\n<p>&ldquo;At Flipkart, we believe that technology and innovation driven marketplace can add significant value to our country&rsquo;s farmers and food processing sector by bringing value chain efficiency and transparency. This will further aid boosting farmers&rsquo; income &amp; transform Indian agriculture,&rdquo; he added.<\/p>\n<p>While announcing the plan to enter the nation&rsquo;s growing food retail market, Kalyan Krishnamurthy, Flipkart Group CEO, said in October last year that the company planned to&nbsp;<a href=\"https:\/\/techcrunch.com\/2019\/10\/15\/walmart-flipkart-food-retail-business\/\">invest $258 million in the new venture<\/a>.<\/p>\n<p>Flipkart planned to invest deeply in the local agriculture-ecosystem, supply chain, and work with tens of thousands of small farmers, their associations, and the nation&rsquo;s food processing industry, Krishnamurthy said.&nbsp;The food retail unit would help &ldquo;multiply farmers&rsquo; income and bring affordable, quality food for millions of customers across the country.&rdquo;<\/p>\n<p>Several e-commerce and grocery firms in India, including Amazon, Zomato, and Grofers, have previously secured approval from New Delhi, which currently permits 100% foreign direct investment in food retail, for entering the food retail business.<\/p>\n<p>A Flipkart executive, who did not want to be identified, said they were &ldquo;at a loss of words&rdquo; to assess on what ground their application was rejected.<\/p>\n<p>Food and grocery are compelling categories for e-commerce businesses in India as it enables them to engage with their customers more frequently. According to research firm Forrester, India&rsquo;s online food and grocery market remain significantly tiny, accounting for just 1% of the overall sales.<\/p>\n<p>In the most recent quarterly earnings call,&nbsp;<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/walmart\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"organization\" data-entity=\"walmart\">Walmart&nbsp;<\/a>&nbsp;said limited operations at Flipkart had negatively affected the group&rsquo;s overall growth. New Delhi announced one of the world&rsquo;s stringent lockdowns across the nation in late March that restricted Amazon and Flipkart from delivering in many states and only sell &ldquo;essential items&rdquo; such as grocery and hygienic products.<\/p>\n<p>India maintains the stay-at-home orders for its 1.3 billion citizens, though it has&nbsp;<a href=\"https:\/\/techcrunch.com\/2020\/05\/04\/amazon-flipkart-ola-and-uber-begin-to-resume-their-services-in-india\/\">eased some restrictions in recent weeks<\/a>&nbsp;to resuscitate the economy.<\/p>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/techcrunch.com\/2019\/10\/15\/walmart-flipkart-food-retail-business\/\" target=\"_blank\">https:\/\/techcrunch.com\/2019\/10\/15\/walmart-flipkart-food-retail-business\/<\/a><br \/><b>Contact Information:<\/b><br \/>Manish Singh <\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Manish Singh <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Indian government has rejected&nbsp;Flipkart&rsquo;s&nbsp;&nbsp;proposal to enter the food retail business&nbsp;in a setback for Walmart, which owns&nbsp;majority of the Indian e-commerce firm&nbsp;and which recently counted its business in Asia&rsquo;s third-largest economy as one of the worst impacted by the global coronavirus pandemic. The Department for Promotion of Industry and Internal Trade (DPIIT), a wing &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/06\/01\/india-rejects-walmart-owned-flipkarts-proposed-foray-into-food-retail-business-3\/\">Continue reading <span>India rejects Walmart-owned Flipkart&rsquo;s proposed foray into food retail business<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/06\/01\/india-rejects-walmart-owned-flipkarts-proposed-foray-into-food-retail-business-4\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-18311","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India rejects Walmart-owned Flipkart\u2019s proposed foray into food retail business - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/06\/01\/india-rejects-walmart-owned-flipkarts-proposed-foray-into-food-retail-business-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India rejects Walmart-owned Flipkart\u2019s proposed foray into food retail business - Business\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The Indian government has rejected&nbsp;Flipkart&rsquo;s&nbsp;&nbsp;proposal to enter the food retail business&nbsp;in a setback for Walmart, which owns&nbsp;majority of the Indian e-commerce firm&nbsp;and which recently counted its business in Asia&rsquo;s third-largest economy as one of the worst impacted by the global coronavirus pandemic. 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