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As 2022 nears, the social media train is showing no signs of slowing. Despite some prominent opposition from politicians and some scientific evidence that social media might be damaging some people\u2019s mental health, it remains as important as ever for influencer marketing, keeping in touch with people you know, and more. If you\u2019re marketing a brand or wanting to become an influencer, it\u2019s more important than it\u2019s ever been to be switched on and stay abreast of social media developments.<\/span><\/p>\n With that in mind, we\u2019re looking at which social media platforms you should be using in 2022. There are some old favourites that it\u2019s still worth maintaining a presence on, as well as some up and coming apps you should be watching closely. Without further ado, let\u2019s take a look at which social media platforms you should be on in 2022.<\/span><\/p>\n <\/p>\n First up, it\u2019s TikTok, the social media app that is still the <\/span>fastest-growing<\/span><\/a> platform right now. With a billion monthly active users, ByteDance\u2019s short-form video sharing app is showing absolutely no signs of abating. If you want to be an influencer, it stands to reason that having a TikTok presence is critical. <\/span>As an app, TikTok revolves mainly around building followers and likes by creating content that users will love. You can build followers organically by using services like <\/span>SocialFollowersFree<\/span><\/a>, as well as by collaborating with other influencers, making great content, and other strategies.<\/span><\/p>\n <\/p>\n Unfortunately, Twitter no longer reports its active monthly users as a metric, but studies suggest that <\/span>around 7%<\/span><\/a> of internet users log on to Twitter at least once a month. It should, therefore, be obvious that a Twitter presence is still important in 2022, even if the number of monthly active users is lower than on other platforms.<\/span><\/p>\n Twitter allows you to give voice to thoughts via tweets, which can be up to 280 characters long. You can post images and videos, too, and you can link other platforms such as Instagram and TikTok with your Twitter account. You should do this if you\u2019re looking to market yourself via social media.<\/span><\/p>\n <\/p>\n Despite public opinion turning against Facebook in recent times, it\u2019s still far and away the most popular social media app, with <\/span>over 2.9 billion<\/span><\/a> monthly active users. As an influencer, maintaining a Facebook profile is important, because this is still how many followers will interact with you.<\/span><\/p>\n Facebook is great for bringing users lengthier and more in-depth news about what\u2019s happening with you and your brand. It allows for a character limit of around 63,000, which lets you go into far more detail than other platforms do. If you\u2019ve got a score to settle or something to say, Facebook is the place to say it.<\/span><\/p>\n <\/p>\n Though it began life as a primarily image-based platform, Instagram has since evolved, and now <\/span>considers itself<\/span><\/a> a video platform too (likely to compete with TikTok, which is encroaching somewhat on Instagram\u2019s market share). This means you\u2019ll primarily find images and video content on the platform.<\/span><\/p>\n You can use Instagram to tell a story with pictures; it\u2019s not as well-suited to lengthy text screeds as Facebook, and it won\u2019t be as good for witty asides as Twitter, but it\u2019s great for sequential images or videos. If your brand is image-focused, then not being on Instagram is a huge mistake.<\/span><\/p>\n <\/p>\n We\u2019re counting YouTube as a social media platform here; after all, it allows for many of the same functions as other platforms, like commenting, following creators you like, and offering feedback via likes and dislikes (although the latter has <\/span>recently been hidden<\/span><\/a>). Much like Instagram, visual brands must be on YouTube.<\/span><\/p>\n Even if you\u2019re an individual influencer with no business to speak of, YouTube is a must. Users prefer to interface with video content more than text or images, so creating videos is a great way to build a presence for yourself on social media. Suffice it to say that if you are a social media aficionado, you need to be on YouTube.<\/span><\/p>\n <\/p>\n LinkedIn is the butt of many jokes due to its specialised nature, but it\u2019s the premier social network for businesses and professionals. If you\u2019re looking to advance your career in any way, and doing so requires you to talk to corporations, then LinkedIn is an absolute must.<\/span><\/p>\n Being on LinkedIn affords many of the same privileges as other social media platforms; you can comment, like other users\u2019 posts, and share developments in your career or job. Connecting with others allows you to build a business network, and networking is critical when it comes to building any kind of career, including as a social media influencer.<\/span><\/p>\n <\/p>\n It\u2019s fair to say that Pinterest is a more niche platform than others on this list, but it has a surprisingly <\/span>high number of active users<\/span><\/a> (more than Twitter, by some counts!), so it\u2019s worth looking at if you\u2019re a visually-focused influencer or brand. It\u2019s more unusual than other platforms, but it\u2019s worth getting to grips with.<\/span><\/p>\n On Pinterest, you create \u201cmood boards\u201d of related images or content. You could, for example, gather together a number of different recipes for a \u201cwinter feast\u201d board, or you could create a style board featuring some of your favourite celebrity fashions. It\u2019s a creative, unique approach to social media that is highly rewarding if you put the time in to understand it!\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n As 2022 nears, the social media train is showing no signs of slowing. Despite some prominent opposition from politicians and some scientific evidence that social media might be damaging some people’s mental health, it remains as important as ever for influencer marketing, keeping in touch with people you know, and more. If you’re marketing […] Continue Reading TikTok<\/strong><\/h2>\n
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Instagram<\/strong><\/h2>\n
YouTube<\/strong><\/h2>\n
LinkedIn<\/strong><\/h2>\n
Pinterest<\/strong><\/h2>\n
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No PR<\/a>, IPS<\/a>, Wire<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"