{"id":153380,"date":"2021-10-21T14:00:00","date_gmt":"2021-10-21T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2936758"},"modified":"2021-10-21T14:00:00","modified_gmt":"2021-10-21T14:00:00","slug":"federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/","title":{"rendered":"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years"},"content":{"rendered":"

According to the Bureau of Labour Statistics, 50% of all new businesses fail in the first five years. For startups specifically, this statistic leaps to an astronomical 90% failure rate. The reason for this, says business consultant Federico Shephard<\/a>, is because startups are much more volatile. Most of them are still firmly in the ideation stage, rather than the growth phase. And if your company isn\u2019t growing, it\u2019s dying.<\/p>\n

One Of the Biggest Mistakes is a Failure to Plan Says Federico Shephard<\/h2>\n

Many entrepreneurs skip right over the crucial step of business planning, says Federico Shephard<\/a>. When you have a great idea and you\u2019re excited about starting your business, it can be easy to breeze right past the details in favor of the big picture. But it\u2019s those details that build a solid foundation for your business.
\n\"Many<\/p>\n

Laying out your business goals, writing your mission statement, creating your logo, prepping marketing materials, assessing your finances and applying for loans, stocking inventory, completing customer research, choosing a legal entity for your business, obtaining any permits or licenses you need\u2026 Any one of these small steps could make or break your business. It\u2019s vital that you take the time to carefully plan.<\/p>\n

Trying to Make it On Your Own<\/h2>\n

Federico Shephard says<\/a> he meets a lot of entrepreneurs who are driven by a desire to work for themselves. While this is a perfectly acceptable goal, you have to make sure that working for yourself doesn\u2019t turn into working alone. The phrase \u201cNo man is an island,\u201d is a cliche for a reason.<\/p>\n

As a business owner–even if you\u2019re a sole proprietorship–networking is an important tool that can help you take your business to the next level. Join leads groups, seek advice from leaders in your industry, ask someone you trust to act as your mentor, join or start a support group of other entrepreneurs who can help and support you!<\/p>\n

Don\u2019t be afraid to ask for help when you need it. Generally speaking, people are more then willing to lend a hand or offer advice. Building a community around you can keep you going, even when it feels like you\u2019re drowning.<\/p>\n

Underestimating the Importance of Marketing<\/h2>\n

When businesses are struggling financially, marketing is often the first thing on the chopping block. While this is sometimes unavoidable, make sure that you aren\u2019t underestimating the importance of marketing in general, says Federico Shephard<\/a>. You may have the product of the decade, but if no one knows about it, you\u2019re not going to be able to turn a profit.<\/p>\n

If you have to cut back on paid spending, make sure you step up your content marketing, social presence, and SEO efforts to make up for it. All of these things take time and effort, but they are free if you do them yourself.<\/p>\n

Tags: \u00a0<\/a> <\/p>\n

Tags:<\/b>
Reportedtimes<\/a>, Content Marketing<\/a>, IPS<\/a>, Financial Content<\/a>, PR-Wirein<\/a>, Menafn<\/a>, Extended Distribution<\/a>, iCN Internal Distribution<\/a>, English<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

According to the Bureau of Labour Statistics, 50% of all new businesses fail in the first five years. For startups specifically, this statistic leaps to an astronomical 90% failure rate. The reason for this, says business consultant Federico Shephard, is because startups are much more volatile. Most of them are still firmly in the ideation […] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-153380","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nFederico Shephard Discusses the Top Mistakes Startups Make in the First Five Years - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years - Business\" \/>\n<meta property=\"og:description\" content=\"According to the Bureau of Labour Statistics, 50% of all new businesses fail in the first five years. For startups specifically, this statistic leaps to an astronomical 90% failure rate. The reason for this, says business consultant Federico Shephard, is because startups are much more volatile. Most of them are still firmly in the ideation […] Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-21T14:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666\" \/>\n<meta name=\"author\" content=\"iCrowdNewswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iCrowdNewswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/\",\"name\":\"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666\",\"datePublished\":\"2021-10-21T14:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#primaryimage\",\"url\":\"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666\",\"contentUrl\":\"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee\",\"name\":\"iCrowdNewswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g\",\"caption\":\"iCrowdNewswire\"},\"sameAs\":[\"https:\/\/heymuse.com\/ips\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/icrowdnewswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/","og_locale":"en_US","og_type":"article","og_title":"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years - Business","og_description":"According to the Bureau of Labour Statistics, 50% of all new businesses fail in the first five years. For startups specifically, this statistic leaps to an astronomical 90% failure rate. The reason for this, says business consultant Federico Shephard, is because startups are much more volatile. Most of them are still firmly in the ideation […] Continue Reading →","og_url":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/","og_site_name":"Business","article_published_time":"2021-10-21T14:00:00+00:00","og_image":[{"url":"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666","type":"","width":"","height":""}],"author":"iCrowdNewswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"iCrowdNewswire","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/","url":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/","name":"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#primaryimage"},"image":{"@id":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#primaryimage"},"thumbnailUrl":"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666","datePublished":"2021-10-21T14:00:00+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee"},"breadcrumb":{"@id":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#primaryimage","url":"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666","contentUrl":"https:\/\/submission.icrowdmarketing.com\/assets\/source\/users\/2087\/Many%20entrepreneurs%20skip%20right%20over%20the%20crucial%20step%20of%20business%20planning%2C%20says%20Federico%20Shephard.jpg?1634766488666"},{"@type":"BreadcrumbList","@id":"http:\/\/ipsnews.net\/business\/2021\/10\/21\/federico-shephard-discusses-the-top-mistakes-startups-make-in-the-first-five-years\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"Federico Shephard Discusses the Top Mistakes Startups Make in the First Five Years"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee","name":"iCrowdNewswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g","caption":"iCrowdNewswire"},"sameAs":["https:\/\/heymuse.com\/ips"],"url":"https:\/\/ipsnews.net\/business\/author\/icrowdnewswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/153380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=153380"}],"version-history":[{"count":16,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/153380\/revisions"}],"predecessor-version":[{"id":154199,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/153380\/revisions\/154199"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=153380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=153380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=153380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}