{"id":13953,"date":"2020-05-21T11:17:00","date_gmt":"2020-05-21T11:17:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/"},"modified":"2020-05-21T11:17:00","modified_gmt":"2020-05-21T11:17:00","slug":"facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/","title":{"rendered":"Facebook\u2019s new AI tool will automatically identify items you put up for sale"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><img loading=\"lazy\" decoding=\"async\" id=\"image1\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/FlxmJRr_xLO5hIkI3avXAFwoDrI=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817003\/acastro_180522_facebook_0002.0.jpg\" width=\"795\" height=\"530\" data-pre-sourced=\"yes\" data-sourced=\"yes\" data-original=\"https:\/\/cdn.vox-cdn.com\/thumbor\/FlxmJRr_xLO5hIkI3avXAFwoDrI=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817003\/acastro_180522_facebook_0002.0.jpg\" data-src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/FlxmJRr_xLO5hIkI3avXAFwoDrI=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817003\/acastro_180522_facebook_0002.0.jpg\" \/><\/span><small>Illustration by Alex Castro \/ The Verge<\/small><\/p>\n<p>Facebook is launching what it&rsquo;s calling a &ldquo;universal product recognition model&rdquo; that uses artificial intelligence to identify consumer goods, from furniture to fast fashion to fast cars.<\/p>\n<p>It&rsquo;s the first step toward a future where the products in every image on its site can be identified and potentially shopped for. &ldquo;We want to make anything and everything on the platform shoppable, whenever the experience feels right,&rdquo; Manohar Paluri, head of Applied Computer Vision at Facebook, told&nbsp;<em>The Verge<\/em>. &ldquo;It&rsquo;s a grand vision.&rdquo;<\/p>\n<div>\n<aside><q>Facebook wants to create a &ldquo;social-first&rdquo; shopping experience<\/q><\/aside>\n<\/div>\n<p>Product recognition is the first in a slew of AI-powered updates coming to its e-commerce platforms in the near future, says the company. Eventually, these will combine AI, augmented reality, and even digital assistants to create what it calls a &ldquo;social-first&rdquo; shopping experience. In addition, it also today launched a feature called&nbsp;Shops, that lets small businesses set up free storefronts on Facebook and Instagram.<\/p>\n<figure><img decoding=\"async\" id=\"image2\" title=\" \" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/1WxdlO_ACAG9QKTKDTTuVt2kSvA=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19986894\/Screen_Shot_2020_05_19_at_6.14.46_PM.png\" data-pre-sourced=\"yes\" data-sourced=\"yes\" data-original=\"https:\/\/cdn.vox-cdn.com\/thumbor\/1WxdlO_ACAG9QKTKDTTuVt2kSvA=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19986894\/Screen_Shot_2020_05_19_at_6.14.46_PM.png\" data-src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/1WxdlO_ACAG9QKTKDTTuVt2kSvA=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19986894\/Screen_Shot_2020_05_19_at_6.14.46_PM.png\" \/>&nbsp;<cite>Image: Facebook<\/cite><figcaption><em>A graphic of how Facebook&rsquo;s product recognition tool works, generating metadata from an image.<\/em><\/figcaption><\/figure>\n<p>Fashion will be a key part of this, with the company suggesting that a future Facebook &ldquo;AI fashion stylist&rdquo; could offer users personalized shopping recommendations based on their wardrobe and daily suggestions for outfits tailored to the weather and their schedule.<\/p>\n<p>&ldquo;This is something I&rsquo;ve wanted to build since I watched the movie&nbsp;<em>Clueless<\/em><em>,&rdquo;&nbsp;<\/em>Tamara Berg, a Facebook research scientist, told&nbsp;<em>The Verge<\/em>. &ldquo;They really imagined everything back in 1995, but the technology I think is now finally ready to make it come to life.&rdquo;<\/p>\n<p>But as the&nbsp;<em>Clueless<\/em>&nbsp;reference suggests, these features aren&rsquo;t exactly new ideas. Even outside of Hollywood, they&rsquo;ve been tried and tested for years, often with mixed results.<\/p>\n<p>Amazon already built its own AI-powered fashion assistant with the&nbsp;Echo Look, now little heard-of. And using machine vision to identify and shop for products has been a reality since at least the&nbsp;Amazon Fire Phone. Meanwhile, online shopping platforms like eBay already use AI to speed up the process of&nbsp;listing items for sale, and Amazon is one of a number of firms that&rsquo;s launched its own &ldquo;Shazam for clothes&rdquo; using machine learning.<\/p>\n<figure><img decoding=\"async\" id=\"image3\" title=\" \" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/8Pj954UUrQuL14lLovIjU1cKA6s=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19986830\/facebook_ai_assistant.png\" data-pre-sourced=\"yes\" data-sourced=\"yes\" data-original=\"https:\/\/cdn.vox-cdn.com\/thumbor\/8Pj954UUrQuL14lLovIjU1cKA6s=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19986830\/facebook_ai_assistant.png\" data-src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/8Pj954UUrQuL14lLovIjU1cKA6s=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19986830\/facebook_ai_assistant.png\" \/>&nbsp;<cite>Image: Facebook<\/cite><figcaption><em>Facebook&rsquo;s vision of an AI-style assistant could look something like this.<\/em><\/figcaption><\/figure>\n<p>Facebook says what makes its tools different are their scope and accuracy. The company&rsquo;s new product recognition tool, GrokNet, can identify tens of thousands of different attributes in an image. These range from specific brands to things like color and size.<\/p>\n<p>GrokNet has already been deployed on Facebook Marketplace, where it helps users quickly list items for sale by identifying what&rsquo;s in them and generating short descriptions. You might upload a photo of your couch, for example, and Marketplace will suggest listing it as &ldquo;black, leather, sectional sofa.&rdquo;<\/p>\n<p>The company is also testing a version of this tool that&rsquo;s built for businesses. When they upload photos to their page containing their own products, the AI system can automatically tag them and link to shopping pages.<\/p>\n<div>\n<aside><q>Facebook&rsquo;s machine vision tools are trained on users&rsquo; photos<\/q><\/aside>\n<\/div>\n<p>In building these tools, Facebook is helped by its access to users&rsquo; photos on Marketplace. GrokNet is trained on a colossal database on the order of magnitude of around 100 million images, with the majority taken from Marketplace. Facebook says this data is vital in creating a machine vision system that can identify products in challenging lighting and from dodgy angles &mdash; a part of the online shopping experience that isn&rsquo;t going away.<\/p>\n<p>It&rsquo;s unclear, though, exactly how accurate GrokNet is. The company says it can identify 90 percent of images on Marketplace in the Home and Garden category, but it didn&rsquo;t give similar statistics for other types of product categories.<\/p>\n<p>As is often the case with tools like this, the difference between the advertised features and actual user experience can be huge, and we&rsquo;ll have to wait and see what reaction GrokNet gets from Facebook&rsquo;s users.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.theverge.com\/2020\/5\/19\/21263523\/facebook-marketplace-ai-object-recognition-shopping-groknet\" target=\"_blank\">https:\/\/www.theverge.com\/2020\/5\/19\/21263523\/facebook-marketplace-ai-object-recognition-shopping-groknet<\/a><br \/><b>Contact Information:<\/b><br \/>James Vincent<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/artificial-intelligence-newswire\/\" rel=\"category tag\">Artificial Intelligence Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>James Vincent<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Illustration by Alex Castro \/ The Verge Facebook is launching what it&rsquo;s calling a &ldquo;universal product recognition model&rdquo; that uses artificial intelligence to identify consumer goods, from furniture to fast fashion to fast cars. It&rsquo;s the first step toward a future where the products in every image on its site can be identified and potentially &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/\">Continue reading <span>Facebook&rsquo;s new AI tool will automatically identify items you put up for sale<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3,22,54],"tags":[],"class_list":["post-13953","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence-newswire","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook\u2019s new AI tool will automatically identify items you put up for sale - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook\u2019s new AI tool will automatically identify items you put up for sale - Business\" \/>\n<meta property=\"og:description\" content=\"Illustration by Alex Castro \/ The Verge Facebook is launching what it&rsquo;s calling a &ldquo;universal product recognition model&rdquo; that uses artificial intelligence to identify consumer goods, from furniture to fast fashion to fast cars. It&rsquo;s the first step toward a future where the products in every image on its site can be identified and potentially &hellip; Continue reading Facebook&rsquo;s new AI tool will automatically identify items you put up for sale Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-21T11:17:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.vox-cdn.com\/thumbor\/FlxmJRr_xLO5hIkI3avXAFwoDrI=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817003\/acastro_180522_facebook_0002.0.jpg\" \/>\n<meta name=\"author\" content=\"Asiya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asiya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/\",\"name\":\"Facebook\u2019s new AI tool will automatically identify items you put up for sale - 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It&rsquo;s the first step toward a future where the products in every image on its site can be identified and potentially &hellip; Continue reading Facebook&rsquo;s new AI tool will automatically identify items you put up for sale Continue Reading &rarr;","og_url":"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/","og_site_name":"Business","article_published_time":"2020-05-21T11:17:00+00:00","og_image":[{"url":"https:\/\/cdn.vox-cdn.com\/thumbor\/FlxmJRr_xLO5hIkI3avXAFwoDrI=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817003\/acastro_180522_facebook_0002.0.jpg","type":"","width":"","height":""}],"author":"Asiya","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Asiya","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/","url":"https:\/\/ipsnews.net\/business\/2020\/05\/21\/facebooks-new-ai-tool-will-automatically-identify-items-you-put-up-for-sale\/","name":"Facebook\u2019s new AI tool will automatically identify items you put up for sale - 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