{"id":13868,"date":"2020-05-21T11:45:00","date_gmt":"2020-05-21T11:45:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2563133"},"modified":"2020-05-21T11:45:00","modified_gmt":"2020-05-21T11:45:00","slug":"the-ntwrk-the-live-nation-backed-shopping-app-for-gen-z-is-launching-a-virtual-festival","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/05\/21\/the-ntwrk-the-live-nation-backed-shopping-app-for-gen-z-is-launching-a-virtual-festival\/","title":{"rendered":"The NTWRK, the Live Nation-backed shopping app for Gen Z, is launching a virtual festival"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Transfer-black.jpg?w=730&amp;crop=1\" alt=\"Transfer black\" width=\"710\" height=\"399\" \/><\/p>\n<div class=\"article-content\">\n<div title=\"Page 1\">\n<p id=\"speakable-summary\">SXSW may be cancelled, but the commodification and commingling of multinational corporations and youth and street culture is assured to be alive and well in the COVID-19 era thanks to events like TRANSFER, the new virtual festival from&nbsp;<a href=\"https:\/\/thentwrk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/thentwrk.com\/&amp;source=gmail&amp;ust=1590096562613000&amp;usg=AFQjCNEfFtSMogmqp_Khv8ARNIL3Lm8Mww\">NTWRK<\/a>&nbsp;&mdash; GenZ&rsquo;s answer to the Home Shopping Network.<\/p>\n<p>The FootLocker, Live Nation, and Main Street Advisors-backed company is working with Edison Chen and his 3125c agency on styling the event. Street artists Futura 2000 is going to serve as the artistic director for the virtual festival slated to take place July 28 and 29, according to a statement from the company.<\/p>\n<div id=\"attachment_1991852\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"vertical wp-image-1991852\" style=\"float: right;\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Futura.jpeg\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Futura.jpeg 427w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Futura.jpeg?resize=100,150 100w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Futura.jpeg?resize=200,300 200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Futura.jpeg?resize=33,50 33w\" alt=\"\" width=\"216\" height=\"325\" aria-describedby=\"caption-attachment-1991852\" \/><\/p>\n<p id=\"caption-attachment-1991852\" class=\"wp-caption-text\" style=\"text-align: right;\">&nbsp;<\/p>\n<\/div>\n<p>The festival will feature 30 brands and artists pitching exclusive products across NTWRK&rsquo;s distribution channels. The company is hoping as many 240,000 shoppers and 10 million viewers will show up for the event.<\/p>\n<p>&nbsp;<\/p>\n<p>But NTWRK&rsquo;s virtual festival is more than just a chance to shop til consumers virtually drop, it&rsquo;s also going to be a conference featuring panels and interviews, along with virtual DJ sets and musical performances.<\/p>\n<p>&nbsp;<\/p>\n<p>Futura 2000 will architect the visual experience and his business will sell branded merchandise in a virtual gift shop while Zack Bia will be the musical director and perform multimedia DJ sets as part of the event.<\/p>\n<p>&nbsp;<\/p>\n<p>&ldquo;I am excited to present&nbsp;TRANSFER&nbsp;alongside partner Aaron Levant [NTWRK CEO],&rdquo; said Edison Chen.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<strong>Image Credits:<\/strong>&nbsp;Futura 2000\/Image courtesy of<\/p>\n<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/thentwrk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The NTWRK<span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p>\n<p>&ldquo;We will work together to curate a menu of moments, objects, and vibes to inspire and touch the many corners and pillars of our culture. Creatives from east and west will be selected to bring memories and excitement to touch all corners of youth culture lifestyle. We are happy to have a mix of the old school and new school with our artistic and musical directors, Futura 2000 and Zach Bia. We promise to bring you drops and content to blow minds,&rdquo; Chen said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"vertical alignnone size-full wp-image-1991854\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg 3840w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=100,150 100w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=200,300 200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=768,1152 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=453,680 453w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=1024,1536 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=1365,2048 1365w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Edison-Chen.jpg?resize=33,50 33w\" alt=\"\" width=\"551\" height=\"827\" \/><\/p>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/thentwrk.com\/\" target=\"_blank\">https:\/\/thentwrk.com\/<\/a><br \/><b>Contact Information:<\/b><br \/>Jonathan Shieber<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/artificial-intelligence-newswire\/\" rel=\"category tag\">Artificial Intelligence Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Jonathan Shieber<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SXSW may be cancelled, but the commodification and commingling of multinational corporations and youth and street culture is assured to be alive and well in the COVID-19 era thanks to events like TRANSFER, the new virtual festival from&nbsp;NTWRK&nbsp;&mdash; GenZ&rsquo;s answer to the Home Shopping Network. The FootLocker, Live Nation, and Main Street Advisors-backed company is &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/05\/21\/the-ntwrk-the-live-nation-backed-shopping-app-for-gen-z-is-launching-a-virtual-festival\/\">Continue reading <span>The NTWRK, the Live Nation-backed shopping app for Gen Z, is launching a virtual festival<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/the-ntwrk-the-live-nation-backed-shopping-app-for-gen-z-is-launching-a-virtual-festival\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3,22,54],"tags":[],"class_list":["post-13868","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence-newswire","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The NTWRK, the Live Nation-backed shopping app for Gen Z, is launching a virtual festival - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/05\/21\/the-ntwrk-the-live-nation-backed-shopping-app-for-gen-z-is-launching-a-virtual-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The NTWRK, the Live Nation-backed shopping app for Gen Z, is launching a virtual festival - Business\" \/>\n<meta property=\"og:description\" content=\"SXSW may be cancelled, but the commodification and commingling of multinational corporations and youth and street culture is assured to be alive and well in the COVID-19 era thanks to events like TRANSFER, the new virtual festival from&nbsp;NTWRK&nbsp;&mdash; GenZ&rsquo;s answer to the Home Shopping Network. 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