YouTube <\/a> is announcing a new way to buy advertising, which it’s calling YouTube Select<\/a>.<\/p>\n The announcement — made ahead of the now-remote digital advertising NewFronts<\/a> next month — doesn’t reflect a broader change in who gets to monetize their videos (something that’s been a fraught topic<\/a> at the Google-owned video service), but it is part of an ongoing effort to assure marketers that they can safely advertise on YouTube.<\/p>\n In a blog post<\/a>, YouTube advertising’s vice president of product management Vishal Sharma wrote that YouTube Select is “a reimagination and unification” of existing products for premium advertisers, including Google Preferred and prime packs.<\/p>\n Like Google <\/a> Preferred (which is being phased out by the end of 2020), YouTube Select is meant to give advertisers access to a more curated, higher quality selection of creators and publishers. A YouTube spokesperson told me that the core content lineups will be the same as they were under Google Preferred, with categories like music, sports, gaming and technology.<\/p>\n However, YouTube Select is also introducing a package focused specifically on YouTube and YouTube TV content that’s streaming to TVs (something that the service has already been emphasizing<\/a>). And it’s adding new lineups of up-and-coming or niche creators.<\/p>\n “With YouTube Select, you can be confident that your ad buys are brand-safe,” Sharma wrote. “You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been machine classified and human-verified across all lineups (lineup\/market dependent).”<\/p>\n<\/div>\n Tags:<\/b> Anthony Ha<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" YouTube is announcing a new way to buy advertising, which it’s calling YouTube Select. The announcement — made ahead of the now-remote digital advertising NewFronts next month — doesn’t reflect a broader change in who gets to monetize their videos (something that’s been a fraught topic at the Google-owned video service), but it is part of an ongoing effort to assure … Continue reading YouTube is relaunching its premium ad offering as YouTube Select<\/span><\/a> Continue Reading
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Anthony Ha<\/p>\n
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