{"id":13670,"date":"2020-05-20T17:08:00","date_gmt":"2020-05-20T17:08:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2562056"},"modified":"2020-05-20T17:08:00","modified_gmt":"2020-05-20T17:08:00","slug":"youtubes-activision-partnership-finally-leads-to-call-of-duty-drops","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/","title":{"rendered":"YouTube\u2019s Activision partnership finally leads to Call of Duty drops"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><img loading=\"lazy\" decoding=\"async\" id=\"image1\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/W45Djx0vBffIwAnJKkKZwQUiRb4=\/150x0:1770x1080\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817894\/1920_midseason_2.0.jpg\" width=\"831\" height=\"554\" data-pre-sourced=\"yes\" data-sourced=\"yes\" data-original=\"https:\/\/cdn.vox-cdn.com\/thumbor\/W45Djx0vBffIwAnJKkKZwQUiRb4=\/150x0:1770x1080\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817894\/1920_midseason_2.0.jpg\" data-src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/W45Djx0vBffIwAnJKkKZwQUiRb4=\/150x0:1770x1080\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817894\/1920_midseason_2.0.jpg\" \/><\/span><small>Image: Call of Duty League<\/small><\/p>\n<p>The&nbsp;<em>Call of Duty&nbsp;<\/em>League (CDL) announced today that you&rsquo;ll soon be able to earn in-game rewards, or &ldquo;drops,&rdquo; for watching CDL broadcasts, and the&nbsp;<em>Overwatch<\/em>League appears to be teasing that drops are on the way as well. The announcement follows Activision Blizzard and YouTube&rsquo;s multiyear deal&nbsp;announced in January&nbsp;that made the Google-owned video platform the exclusive streaming partner for Activision&rsquo;s esports leagues.<\/p>\n<p>To earn the rewards, you&rsquo;ll have to watch live matches on the&nbsp;CDL website&nbsp;or the&nbsp;<em>Call of Duty<\/em>&nbsp;Companion app&nbsp;while logged into your Activision account, according to a&nbsp;CDL blog post. The rewards will include team emblems, sprays, and animated calling cards, and they&rsquo;ll be cross-platform.<\/p>\n<figure><img decoding=\"async\" id=\"image2\" title=\" \" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/gtiSvBeaEFpzSx7jSF-vpr2xc80=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19987236\/1000_cdl_rewards.png\" data-pre-sourced=\"yes\" data-sourced=\"yes\" data-original=\"https:\/\/cdn.vox-cdn.com\/thumbor\/gtiSvBeaEFpzSx7jSF-vpr2xc80=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19987236\/1000_cdl_rewards.png\" data-src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/gtiSvBeaEFpzSx7jSF-vpr2xc80=\/400x0\/filters:no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19987236\/1000_cdl_rewards.png\" \/>&nbsp;<cite>Image:&nbsp;<em>Call of Duty<\/em>&nbsp;League<\/cite><\/figure>\n<p>There aren&rsquo;t any specific details just yet about what may be coming for&nbsp;<em>Overwatch League<\/em>, but here&rsquo;s the tweet teasing that&nbsp;some kind of rewards are the way&nbsp;for its matches on Friday:<\/p>\n<div>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"10\">\n<div id=\"twitter-widget-5\" class=\"EmbeddedTweet EmbeddedTweet--cta js-clickToOpenTarget\" lang=\"en\" data-click-to-open-target=\"https:\/\/twitter.com\/overwatchleague\/status\/1262775020964765702\" data-iframe-title=\"Twitter Tweet\" data-scribe=\"page:tweet\" data-twitter-event-id=\"11\">\n<div class=\"EmbeddedTweet-tweetContainer\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\" cite=\"https:\/\/twitter.com\/overwatchleague\/status\/1262775020964765702\" data-tweet-id=\"1262775020964765702\" data-scribe=\"section:subject\">\n<div class=\"Tweet-header\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1219744830122684416\/tiWKbZ-g_normal.png\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/1219744830122684416\/tiWKbZ-g_bigger.png\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/1219744830122684416\/tiWKbZ-g_normal.png\" \/><\/p>\n<div class=\"TweetAuthor js-inViewportScribingTarget\" data-scribe=\"component:author\">\n<div class=\"TweetAuthor-nameScreenNameContainer\"><span class=\"TweetAuthor-decoratedName\"><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"Overwatch League\" data-scribe=\"element:name\">Overwatch League<\/span><\/span><\/p>\n<div class=\"Icon Icon--verified \" title=\"Verified Account\" role=\"img\" aria-label=\"Verified Account\">&nbsp;<\/div>\n<p><span class=\"TweetAuthor-decoratedName\"><span class=\"TweetAuthor-verifiedBadge\" data-scribe=\"element:verified_badge\"><strong class=\"u-hiddenVisually\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/11.2.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/><\/strong><\/span><\/span><span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@overwatchleague\" data-scribe=\"element:screen_name\">@overwatchleague<\/span><\/div>\n<\/div>\n<div class=\"Tweet-brand\">\n<div class=\"Icon Icon--twitter \" title=\"View on Twitter\" role=\"presentation\" aria-label=\"View on Twitter\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<div class=\"Tweet-target js-inViewportScribingTarget\">&nbsp;<\/div>\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"und\"><img decoding=\"async\" class=\"Emoji Emoji--forText\" title=\"Eyes\" draggable=\"false\" src=\"https:\/\/abs.twimg.com\/emoji\/v2\/72x72\/1f440.png\" alt=\"&#x1f440;\" aria-label=\"Emoji: Eyes\" \/><img decoding=\"async\" class=\"Emoji Emoji--forText\" title=\"Smirking face\" draggable=\"false\" src=\"https:\/\/abs.twimg.com\/emoji\/v2\/72x72\/1f60f.png\" alt=\"&#x1f60f;\" aria-label=\"Emoji: Smirking face\" \/><img decoding=\"async\" class=\"Emoji Emoji--forText\" title=\"Television\" draggable=\"false\" src=\"https:\/\/abs.twimg.com\/emoji\/v2\/72x72\/1f4fa.png\" alt=\"&#x1f4fa;\" aria-label=\"Emoji: Television\" \/><\/p>\n<div class=\"Tweet-card\">\n<article class=\"MediaCard\n           \n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\" data-scribe=\"element:photo\">\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 1200px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle MediaCard--roundedTop MediaCard--roundedBottom\" data-style=\"padding-bottom: 46.0833%\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"View image on Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/EYZAo6BUMAEb3Iq?format=jpg&amp;name=small\" alt=\"View image on Twitter\" width=\"840\" height=\"387\" data-image=\"https:\/\/pbs.twimg.com\/media\/EYZAo6BUMAEb3Iq\" data-image-format=\"jpg\" \/><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"TweetInfo\">\n<div class=\"TweetInfo-like\">\n<div data-scribe=\"element:heart\">\n<div class=\"Icon Icon--heart \" title=\"Like\" role=\"img\" aria-label=\"Like\">&nbsp;<\/div>\n<\/div>\n<p><span class=\"TweetInfo-heartStat\" data-scribe=\"element:heart_count\">2,101<\/span><\/div>\n<div class=\"TweetInfo-timeGeo\"><time class=\"dt-updated\" title=\"Time posted: May 19, 2020 16:00:00 (UTC)\" datetime=\"2020-05-19T16:00:00+0000\">9:00 PM &#8211; May 19, 2020<\/time><\/div>\n<div class=\"tweet-InformationCircle\" data-scribe=\"element:notice\"><span class=\"u-hiddenVisually\">Twitter Ads info and privacy<\/span><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"CallToAction-icon\" data-scribe=\"element:conversation_icon\">\n<div class=\"Icon Icon--replyCTA \" title=\"View conversation on Twitter\" role=\"img\" aria-label=\"View conversation on Twitter\">&nbsp;<\/div>\n<\/div>\n<div class=\"CallToAction-text\" data-scribe=\"element:conversation_text\">174 people are talking about this<\/div>\n<div class=\"CallToAction-chevron\" data-scribe=\"element:cta_chevron\">\n<div class=\"Icon Icon--chevronRightCTA \" title=\"View on Twitter\" role=\"img\" aria-label=\"View on Twitter\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\">\n<div class=\"resize-sensor-expand\">\n<div>&nbsp;<\/div>\n<\/div>\n<div class=\"resize-sensor-shrink\">\n<div>&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Overwatch<\/em>&nbsp;League&nbsp;offered drops&nbsp;when it was streaming exclusively on Twitch, so it wouldn&rsquo;t be surprising to see similar functionality offered again now that the league is broadcast on YouTube. And<em>&nbsp;Call of Duty<\/em>&nbsp;and&nbsp;<em>Overwatch<\/em>&nbsp;(assuming Blizzard&rsquo;s game is also getting drops) won&rsquo;t actually be the first titles to use YouTube&rsquo;s drops feature &mdash; Epic Games offered free&nbsp;<em>Fortnite&nbsp;<\/em>cosmetics for watching the&nbsp;<em>Fortnite<\/em>&nbsp;World Cup on YouTube&nbsp;last July.<\/p>\n<p>Beyond Activision, drops have been a massively successful tool to help fellow esports heavyweight Riot Games build hype for its upcoming tactical shooter&nbsp;<em>Valorant<\/em>, which is currently in beta<em>.&nbsp;<\/em>Riot initially gave the beta to a select number of people and has been slowly giving out more keys via drops to viewers who tune into&nbsp;<em>Valorant<\/em>&nbsp;streams. Fans trying to get coveted beta access to&nbsp;<em>Valorant<\/em>&nbsp;watched an eye-watering 334 million hours of the game&nbsp;in April.<\/p>\n<p>It seems unlikely that&nbsp;<em>Call of Duty<\/em>&nbsp;League and&nbsp;<em>Overwatch<\/em>&nbsp;League will get such comparable numbers with their in-game rewards, as Riot was offering access to a much more in-demand unreleased game beta. But the drops could encourage more fans to tune into live matches to get some in-game loot.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.theverge.com\/2020\/5\/19\/21263945\/youtube-activision-blizzard-partnership-call-of-duty-overwatch-league-drops\" target=\"_blank\">https:\/\/www.theverge.com\/2020\/5\/19\/21263945\/youtube-activision-blizzard-partnership-call-of-duty-overwatch-league-drops<\/a><br \/><b>Contact Information:<\/b><br \/> Jay Peters <\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/artificial-intelligence-newswire\/\" rel=\"category tag\">Artificial Intelligence Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Jay Peters <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Image: Call of Duty League The&nbsp;Call of Duty&nbsp;League (CDL) announced today that you&rsquo;ll soon be able to earn in-game rewards, or &ldquo;drops,&rdquo; for watching CDL broadcasts, and the&nbsp;OverwatchLeague appears to be teasing that drops are on the way as well. The announcement follows Activision Blizzard and YouTube&rsquo;s multiyear deal&nbsp;announced in January&nbsp;that made the Google-owned video &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/\">Continue reading <span>YouTube&rsquo;s Activision partnership finally leads to Call of Duty drops<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3,22,54],"tags":[],"class_list":["post-13670","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence-newswire","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube\u2019s Activision partnership finally leads to Call of Duty drops - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube\u2019s Activision partnership finally leads to Call of Duty drops - Business\" \/>\n<meta property=\"og:description\" content=\"Image: Call of Duty League The&nbsp;Call of Duty&nbsp;League (CDL) announced today that you&rsquo;ll soon be able to earn in-game rewards, or &ldquo;drops,&rdquo; for watching CDL broadcasts, and the&nbsp;OverwatchLeague appears to be teasing that drops are on the way as well. The announcement follows Activision Blizzard and YouTube&rsquo;s multiyear deal&nbsp;announced in January&nbsp;that made the Google-owned video &hellip; Continue reading YouTube&rsquo;s Activision partnership finally leads to Call of Duty drops Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T17:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.vox-cdn.com\/thumbor\/W45Djx0vBffIwAnJKkKZwQUiRb4=\/150x0:1770x1080\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817894\/1920_midseason_2.0.jpg\" \/>\n<meta name=\"author\" content=\"Asiya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asiya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/\",\"name\":\"YouTube\u2019s Activision partnership finally leads to Call of Duty drops - 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The announcement follows Activision Blizzard and YouTube&rsquo;s multiyear deal&nbsp;announced in January&nbsp;that made the Google-owned video &hellip; Continue reading YouTube&rsquo;s Activision partnership finally leads to Call of Duty drops Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/","og_site_name":"Business","article_published_time":"2020-05-20T17:08:00+00:00","og_image":[{"url":"https:\/\/cdn.vox-cdn.com\/thumbor\/W45Djx0vBffIwAnJKkKZwQUiRb4=\/150x0:1770x1080\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66817894\/1920_midseason_2.0.jpg","type":"","width":"","height":""}],"author":"Asiya","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Asiya","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/","url":"http:\/\/ipsnews.net\/business\/2020\/05\/20\/youtubes-activision-partnership-finally-leads-to-call-of-duty-drops\/","name":"YouTube\u2019s Activision partnership finally leads to Call of Duty drops - 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