{"id":12771,"date":"2020-05-18T12:25:00","date_gmt":"2020-05-18T12:25:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2557719"},"modified":"2020-05-18T12:25:00","modified_gmt":"2020-05-18T12:25:00","slug":"e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment\/","title":{"rendered":"E-bike startup Angell partners with SEB for manufacturing and investment"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/11\/Angell.jpg?w=730&amp;crop=1\" alt=\"Angell\" width=\"646\" height=\"363\" \/><\/p>\n<p id=\"speakable-summary\">French startup&nbsp;<a href=\"https:\/\/angell.bike\/\">Angell<\/a>&nbsp;has signed a wide-ranging partnership with&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Groupe_SEB\">SEB<\/a>, the French industrial company behind All-Clad, Krups, Moulinex, Rowenta, Tefal and others. As part of the deal, SEB will manufacture Angell&rsquo;s electric bikes in a factory in Is-sur-Tille near Dijon, France.<\/p>\n<p>SEB&rsquo;s investment arm, SEB Alliance, is also investing in&nbsp;<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/angell\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"organization\" data-entity=\"angell\">Angell&nbsp;<\/a>. The terms of the deal are undisclosed, but Angell says it plans to raise between $7.6 and $21.7 million (between &euro;7 and &euro;20 million) with a group of investors that include SEB.<\/p>\n<p>&ldquo;We originally planned to manufacture 1,500 bikes in 2020,&rdquo; Angell founder&nbsp;<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/person\/marc-simoncini\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"person\" data-entity=\"marc-simoncini\">Marc Simoncini&nbsp;<\/a>&nbsp;told me. &ldquo;We realized that we were selling more bikes than expected. We now expect to sell 10,000 bikes.&rdquo;<\/p>\n<div class=\"piano-inline-promo\">&nbsp;<\/div>\n<p>Angell has accepted 2,000 pre-orders over the past six months &mdash; 75% in France and 25% from the rest of the world. But pre-orders accelerated drastically with the lockdown in France. During the month of May, Angell expects to sell three times more bikes than during an average month.<\/p>\n<p>Originally, Angell planned to build its own factory and assemble bikes itself. SEB is allocating 25 employees on the production line and production should start at the end of May. It should definitely make things move faster and reduce potential delays.<\/p>\n<div class=\"article-content\">\n<p>Angell&nbsp;<a href=\"https:\/\/techcrunch.com\/2019\/11\/19\/angell-is-a-smart-bike-with-an-integrated-display\/\">unveiled<\/a>&nbsp;its smart electric bike in November 2019. It has a 2.4-inch touch screen, an aluminum frame, integrated lights and a removable battery.<\/p>\n<p>Like other connected bikes from&nbsp;<a href=\"https:\/\/techcrunch.com\/2019\/10\/23\/a-bike-lovers-take-on-the-cowboy-e-bike\/\">Cowboy<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/techcrunch.com\/video\/taking-a-ride-on-the-vanmoof-electrified-x2\/\">VanMoof<\/a>, it pairs with your phone using Bluetooth. This way, the Angell bike has an integrated lock and alarm system. There are also an integrated GPS chip and cellular modem to track it if it ever gets stolen.<\/p>\n<p>But Angell is going one step further with the integrated display. You can select the level of assistance and display information on the screen, such as speed, calories, battery level and distance. It can also display turn-by-turn directions. Your handlebar also vibrates to indicate when you&rsquo;re supposed to turn left or right.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"breakout alignnone size-full wp-image-1989553\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png 1920w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/PHOTO-ANGELL.png?resize=50,28 50w\" alt=\"\" width=\"734\" height=\"413\" \/><\/p>\n<p>The company is also announcing a second model this week, the&nbsp;<a href=\"https:\/\/angell.bike\/angell-s\/\">Angell\/S<\/a>. It is a smaller, lighter version of the bike with a step-through frame. Both models feature the same battery, same motor and same electronics. They also both cost &euro;2,690 ($2,900).<\/p>\n<p>Angell now expects to deliver the first batch of bikes in July. By the end of the summer, new customers should be able to order a bike and get delivered within 10 days. Eventually, the company will also roll out a full line of accessories, such as fenders, baskets and mirrors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"breakout alignnone size-full wp-image-1989552\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg 2310w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=126,150 126w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=252,300 252w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=768,916 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=570,680 570w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=1288,1536 1288w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=1718,2048 1718w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/05\/Angell-x-Is-sur-Tille-Groupe-SEB.jpg?resize=42,50 42w\" alt=\"\" width=\"696\" height=\"830\" \/><\/p>\n<\/div>\n<div class=\"container__access-control\">\n<div class=\"article__comments\">\n<div class=\"comments__spot-im--locked\">\n<div id=\"comments__spot-im__container\" class=\"comments__spot-im__container\" data-post-id=\"1989547\" data-spot-id=\"sp_It0mQWOO\">\n<div data-spotim-module=\"conversation\" data-spotim-not-for-self-bootstrapping=\"\" data-post-id=\"1989547\" data-spotim-initialized=\"true\" data-module-element-id=\"4b3ef62692e98ddcdb29d29d1c923539\">\n<div id=\"spcv_conversation\">\n<div data-spot-im-direction=\"ltr\">\n<div class=\"spcv_conversation-view spcv_light spcv_conversation-module spot-im-conversation-module\" data-spmark=\"conversation conversation-id:sp_It0mQWOO_1989547\" data-spot-im-class=\"conversation-root\" data-tooltips-boundaries=\"true\" data-is-logged-in=\"false\">\n<div class=\"spcv_conversation-header\" data-spot-im-class=\"conversation-header\">\n<div class=\"spcv_info\">\n<div class=\"spcv_left-area\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/angell.bike\/\" target=\"_blank\">https:\/\/angell.bike\/<\/a><br \/><b>Contact Information:<\/b><br \/>Romain Dillet<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Romain Dillet<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>French startup&nbsp;Angell&nbsp;has signed a wide-ranging partnership with&nbsp;SEB, the French industrial company behind All-Clad, Krups, Moulinex, Rowenta, Tefal and others. As part of the deal, SEB will manufacture Angell&rsquo;s electric bikes in a factory in Is-sur-Tille near Dijon, France. SEB&rsquo;s investment arm, SEB Alliance, is also investing in&nbsp;Angell&nbsp;. The terms of the deal are undisclosed, but &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment-2\/\">Continue reading <span>E-bike startup Angell partners with SEB for manufacturing and investment<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-12771","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-bike startup Angell partners with SEB for manufacturing and investment - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-bike startup Angell partners with SEB for manufacturing and investment - Business\" \/>\n<meta property=\"og:description\" content=\"French startup&nbsp;Angell&nbsp;has signed a wide-ranging partnership with&nbsp;SEB, the French industrial company behind All-Clad, Krups, Moulinex, Rowenta, Tefal and others. As part of the deal, SEB will manufacture Angell&rsquo;s electric bikes in a factory in Is-sur-Tille near Dijon, France. SEB&rsquo;s investment arm, SEB Alliance, is also investing in&nbsp;Angell&nbsp;. The terms of the deal are undisclosed, but &hellip; Continue reading E-bike startup Angell partners with SEB for manufacturing and investment Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T12:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/11\/Angell.jpg?w=730&amp;crop=1\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/05\/18\/e-bike-startup-angell-partners-with-seb-for-manufacturing-and-investment\/\",\"name\":\"E-bike startup Angell partners with SEB for manufacturing and investment - 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As part of the deal, SEB will manufacture Angell&rsquo;s electric bikes in a factory in Is-sur-Tille near Dijon, France. SEB&rsquo;s investment arm, SEB Alliance, is also investing in&nbsp;Angell&nbsp;. 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