{"id":118387,"date":"2021-06-27T16:10:00","date_gmt":"2021-06-27T16:10:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2885305"},"modified":"2021-06-27T16:10:00","modified_gmt":"2021-06-27T16:10:00","slug":"peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/","title":{"rendered":"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding"},"content":{"rendered":"

The Camino Community Center is now known as the Camino Health Center. <\/strong>Peter Schieffelin Nyberg<\/strong><\/a> explains why.<\/strong><\/h3>\n

\"Peter<\/strong><\/p>\n

What goes into a name? When it comes to branding, hopefully, a lot of thought and purpose. These days, markets are crowded, people are busy, and so many things beg for our attention. Whether you\u2019re running a nonprofit, business, or another organization, you need to take branding seriously. <\/span>Peter Schieffelin Nyberg<\/span><\/a> is going to discuss the Camino Health Center\u2019s recent rebranding, so you see just how important branding is.<\/span><\/p>\n

Up until recently, the center was known as the \u201cCamino Community Center.\u201d Now, it’s the Camino Health Center. So what\u2019s with the change?<\/span><\/p>\n

\u201cFirst, I\u2019d like to emphasize that \u2018community\u2019 remains just as important to us now as in the past,\u201d <\/span>Peter Schieffelin Nyberg<\/span><\/a> points out. \u201cThat said, the best way we can provide for our community is to focus on health and helping people lead healthy lives.\u201d<\/span><\/p>\n

Changing the brand from Camino Community Center to Camino Health Center may not seem like a major move. However, names leave an impression. They also signify what your organization is about.<\/span><\/p>\n

The Camino Health Center remains just as dedicated to helping the greater Charlotte, NC community now as in the past. Yet by emphasizing \u201chealth\u201d the organization can better explain how it helps people.<\/span><\/p>\n

Health itself is a broad term, and for the staff, leaders, volunteers, and other stakeholders at the Camino Health Center, advocating for wellness is a huge component of promoting good health. The organization continues to expand and strengthen its primary care health clinic, and also remains committed to approaching health holistically.<\/span><\/p>\n

\u201cWe know that nutrition is an important component of health, so we\u2019ll continue to offer a food pantry,\u201d <\/span>Peter Schieffelin Nyberg<\/span><\/a> says. \u201cWe\u2019ll also continue to run our thrift store so people can access resources. And our behavioral and wellness programs will remain an important component of our approach to health care.\u201d<\/span><\/p>\n

Peter Schieffelin Nyberg<\/strong> Explains Why Values Are So Important For a Brand<\/strong><\/h2>\n

\"Peter<\/strong><\/p>\n

A brand is no mere one-off message. Instead, it\u2019s how you present your organization, products, services, and other things to society. There\u2019s perhaps no greater way to present yourself to the community than through your branding and key assets, like your name. Still, brands need to be backed up with action.<\/span><\/p>\n

\u201cFor us, rebranding isn\u2019t about changing the name so much as it\u2019s about reaffirming our commitments and honing our focus,\u201d <\/span>Peter Schieffelin Nyberg<\/span><\/a> explains. \u201cAs a health center, and one that uses a holistic approach, we put our ideas into action. We strive day in and day out to improve people\u2019s wellness and health.\u201d<\/span><\/p>\n

When considering your brand, starting with your values and your mission is a great place to start. By aligning your brand, you can increase authenticity while making what you stand for clear.<\/span><\/p>\n

\n

Tags:<\/b>
<\/a>, IPS<\/a>, Menafn<\/a>, Content Marketing<\/a>, Reportedtimes<\/a>, Financial Content<\/a>, iCN Internal Distribution<\/a>, Extended Distribution<\/a>, English<\/a><\/p>\n

\"image\"<\/div>\n

The post Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Camino Community Center is now known as the Camino Health Center. Peter Schieffelin Nyberg explains why. What goes into a name? When it comes to branding, hopefully, a lot of thought and purpose. These days, markets are crowded, people are busy, and so many things beg for our attention. Whether you’re running a nonprofit, […]<\/p>\n

The post Peter Schieffelin Nyberg Discusses the Camino Health Center’s Recent Rebranding<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n

Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-118387","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nPeter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding - Business\" \/>\n<meta property=\"og:description\" content=\"The Camino Community Center is now known as the Camino Health Center. Peter Schieffelin Nyberg explains why. What goes into a name? When it comes to branding, hopefully, a lot of thought and purpose. These days, markets are crowded, people are busy, and so many things beg for our attention. Whether you’re running a nonprofit, […] The post Peter Schieffelin Nyberg Discusses the Camino Health Center’s Recent Rebranding appeared first on Financial Market Brief. Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-27T16:10:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395\" \/>\n<meta name=\"author\" content=\"iCrowdNewswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iCrowdNewswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/\",\"name\":\"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395\",\"datePublished\":\"2021-06-27T16:10:00+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#primaryimage\",\"url\":\"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395\",\"contentUrl\":\"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee\",\"name\":\"iCrowdNewswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g\",\"caption\":\"iCrowdNewswire\"},\"sameAs\":[\"https:\/\/heymuse.com\/ips\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/icrowdnewswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/","og_locale":"en_US","og_type":"article","og_title":"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding - Business","og_description":"The Camino Community Center is now known as the Camino Health Center. Peter Schieffelin Nyberg explains why. What goes into a name? When it comes to branding, hopefully, a lot of thought and purpose. These days, markets are crowded, people are busy, and so many things beg for our attention. Whether you’re running a nonprofit, […] The post Peter Schieffelin Nyberg Discusses the Camino Health Center’s Recent Rebranding appeared first on Financial Market Brief. Continue Reading →","og_url":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/","og_site_name":"Business","article_published_time":"2021-06-27T16:10:00+00:00","og_image":[{"url":"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395","type":"","width":"","height":""}],"author":"iCrowdNewswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"iCrowdNewswire","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/","url":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/","name":"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#primaryimage"},"image":{"@id":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395","datePublished":"2021-06-27T16:10:00+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee"},"breadcrumb":{"@id":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#primaryimage","url":"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395","contentUrl":"https:\/\/beta-kiosk.icrowdnewswire.com\/assets\/source\/users\/cbruck\/Peter%20Schieffelin%20Nyberg.jpg?1624648788395"},{"@type":"BreadcrumbList","@id":"https:\/\/ipsnews.net\/business\/2021\/06\/27\/peter-schieffelin-nyberg-discusses-the-camino-health-centers-recent-rebranding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"Peter Schieffelin Nyberg Discusses the Camino Health Center\u2019s Recent Rebranding"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/bde271d5882ffdcb71d1a2a961b51fee","name":"iCrowdNewswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa079ec4d87ad6117c9db7a1a2cde1607ee2f869010252c2d0af346f0047b325?s=96&d=mm&r=g","caption":"iCrowdNewswire"},"sameAs":["https:\/\/heymuse.com\/ips"],"url":"https:\/\/ipsnews.net\/business\/author\/icrowdnewswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/118387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=118387"}],"version-history":[{"count":1,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/118387\/revisions"}],"predecessor-version":[{"id":118388,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/118387\/revisions\/118388"}],"wp:attachment":[{"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=118387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=118387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=118387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}