{"id":117145,"date":"2021-06-17T17:05:00","date_gmt":"2021-06-17T17:05:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2882033"},"modified":"2021-06-17T17:05:00","modified_gmt":"2021-06-17T17:05:00","slug":"recipe-for-success-how-retailers-and-consumer-goods-companies-can-further-encourage-healthier-living","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/06\/17\/recipe-for-success-how-retailers-and-consumer-goods-companies-can-further-encourage-healthier-living\/","title":{"rendered":"Recipe for Success: How Retailers and Consumer Goods Companies Can Further Encourage Healthier Living"},"content":{"rendered":"

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Joint report by Bain & Company and The Consumer Goods Forum evaluates\u00a0 more than 70 programmes from Collaboration for Healthier Lives Coalition<\/strong><\/em><\/p>\n

PARIS, 17th June 2021<\/strong>:\u00a0After more than a year of living through a pandemic, health is at the forefront of consumers\u2019 minds. A recent survey by Bain & Company found that in the U.S., China, and four European countries, an average of 53% of consumers say they now care more about their health, and 42% of European consumers now report spending more on healthier or non- processed foods compared to before the Covid-19 pandemic.<\/p>\n

Consumer goods manufacturers and retailers play a crucial role in creating, producing and distributing the products that people buy. As such, they can also influence the choices of their end customers.<\/p>\n

Bain & Company partnered with The Consumer Goods Forum (CGF) to assess collaboration programmes launched by their Collaboration for Healthier Lives\u00a0(CHL) \u00a0Coalition. The CHL initiative brings together a network of manufacturers, retailers, public health authorities and local communities that collaborate to make it easier for people around the world to adopt healthier lives for themselves and their families, by making healthier decisions easier and habitual.<\/p>\n

Over the past three years, CHL has launched more than 70 local programmes across a dozen countries. The programmes took place in both physical and digital channels and deployed multiple approaches. More than half of them solely focused on building consumer awareness for health-related topics, for instance through advisory-based communication through apps, websites, or in-store demonstrations with personal trainers or nutritionists. Other programmes sought to alter actual purchasing behaviour through tangible changes in the shopping environment, using mechanisms such as pricing\/promotions on healthier products or modifications to product range and availability.<\/p>\n

The full report can be found\u00a0here<\/a>.<\/p>\n

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\u201cHealth has never been more important for people across the world, and the urgency for industry action to address global health challenges has been heightened by the pandemic,\u201d said\u00a0Sharon Bligh, Healthier Lives Director at The Consumer Goods Forum<\/strong>. \u201cFor several years, our members have driven local CHL initiatives to help consumers make healthier lifestyle choices, and I want to thank all those involved in supporting CHL over the last few years. We welcome Bain & Company\u2019s insights to help us reflect on what we have learned on the journey, and will take these lessons and knowledge to find the path forward and drive even more positive outcomes.\u201d<\/p>\n

The research found four key success factors that manufacturers, retailers, and other coalition participants should consider when designing collaborative programmes to drive healthier lives:<\/p>\n